I am seeking my next career challenge as a Marketing Leader where I can lead teams of innovative, creative and passionate marketing professionals.I look forward to the opportunity to develop marketing programs and strategies that attract & inform customers and increase market share!

Led the marketing team at Dart Canada including strategic business planning for both Food Services and Consumer Product divisions. Primary focus on team optimization, digital strategy, operational efficiencies, demand creation, new product development and corporate communications including corporate website, SEM, SEO and ECommerce capabilities.Marketing Strategy:* Successfully led rebranding transition of Solo Cup Canada to Dart Canada Inc. including all internal and customer facing materials. Transition completed on time with enhanced brand equity and an improved customer experience.* Project Lead for operational efficiency initiative including system integration of pricing, billing and fulfillment for Canada to enhance long-term profits. Achieved freight savings of 5% annually and improved customer experience.* Led annual strategic market planning for all key channels (B2B, B2C) in Canada. Marketing Communications:* Managed corporate communications for Canada for both internal and external target audiences, as well as all pricing, RFPs and contract management for national account business development. * Oversaw website enhancements: SEM, SEO, Social, and Digital. Implemented e-commerce capabilities for Canada. Product Development / Product Launch / Product Brand Management:* Oversaw budgeting/P&L for new product line extensions and new product development for Canadian marketplace. * Successfully launched a series of sustainable products into the Canadian marketplace for both B2B and B2C segments * Built market share and brand equity for consumer products including the iconic red Solo cup * Developed customized products for national accounts such as Tim Hortons

Originally hired by CCH Canada which was acquired by Wolters Kluwer UK.Successfully led a team of 10 Marketing Professionals that implemented all marketing activities and programs including market research, segmentation, program design and process improvement. Coached team to produce year-over-year increases in market penetration and client insights. * Conducted segmentation and market research to improve customer insights. * Developed tailored messaging that improved cost per acquisition by 6%.* Negotiated strong strategic partnerships with associations including CCCA, HRPA, HRIA resulting in new product development, access to members and co-branding agreements. * Developed annual strategic plan for our team resulting in both top and bottom-line objectives being consistently achieved for improved ROI of 5% annually.* Led go-to-market plan for successful launch of IntelliConnect into the Canadian marketplace in 2012. * Appointed Canadian Marketing Lead for deployment of new global corporate website including SEO, SEM, Social and Digital Strategy for the Law and Business segments.

Created product and marketing plans for professional trade segment, including P&L and budgeting for computing, aviation, architecture and engineering. Fulfilled mandate to increase sales both online and in-store.* Drove double digit growth year-over-year with new channel partners and strategic stakeholders such as Amazon.ca through team selling and go –to-market plan deployment.* Created and implemented the first customer advisory board to improve customer relationships and identify process improvements within our sales, marketing and supply chain resulting in improved sell-through of approximately 5%.

As a key member of the marketing department at ICOM, a North American data leader (now part of epsilon marketing services / Alliance Data), managed quality assurance and work flow procedures.Responsibilities and accomplishments included but were not limited to:Creation of role and responsibility structuring throughout the marketing department, including extensive recruitingIdentification of target market segments that lead to the subsequent development of lead contact databasesExtensive marketing planningStrategy and creation of lead generation marketing programs, including sales collateral and event marketing planning Database development for Direct Marketing initiatives, as well as brand presence across website, public relations, and corporate communications