Mike Morris

Mike Morris Email and Phone Number

Head of Sales and Commercial Strategy APAC @ ActiveXchange APAC
Melbourne, VIC, AU
Mike Morris's Location
Melbourne, Victoria, Australia, Australia
Mike Morris's Contact Details

Mike Morris personal email

n/a

Mike Morris phone numbers

About Mike Morris

Mike Morris is a well-credentialled commercial executive, strategist & digital evangelist, championing the power of data & technology solutions to deliver growth & improved value across sport, recreation, leisure & fitness industries to help shape healthy & activity communities.Cohesive data intelligence can help organisations make the right data-driven decisions at the right time and in the right way. I help government and business understand key issues like unmet demand, movement & audience personas, how to address health, wellbeing & environment gaps, with the aim of encouraging more active & healthy communities, and supporting sustainable growth. As a reliable, action-orientated professional, Mike offers proven high performance in delivering value & commercial results, specialising in partnerships, technology & data-led solutions, while excelling at stakeholder engagement and commercial storytelling. Often acknowledged as a trusted advisor & consultant, Mike works well in all environments. His broad national & local market experience includes working with big and small organisations across the spectrum. Mike has hands-on understanding & perspective having worked across NSO, SSO, clubs, brands, media & rights owners on a local, state, national and international levels. His experience includes sport, data, digital-media, technology, ESG & community activation.Mike is passionate & emotionally intelligent, with strong values. He leads by example, focused on working with great people first & foremost as the foundation for any great business. He operates effectively at all levels, as a wholehearted, disciplined & imaginative self-starter who is naturally curious, collaborative & innovative.Mike has General Management and Executive Team experience, employing a coaching-leadership style characterised by collaboration, communication, and teamwork. He brings ~25 years commercial experience in sport, data, digital & content industries, performing at a high level across key functions of data-intelligence, digital, sponsorship & media sales, corporate sales, business development, communications, operations, events, fundraising, stakeholder management & strategic planning. Mike is passionate about data & technology, and it’s potential to re-invent the way we operate, engage & improve service delivery across a range of industries & sectors.

Mike Morris's Current Company Details
ActiveXchange APAC

Activexchange Apac

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Head of Sales and Commercial Strategy APAC
Melbourne, VIC, AU
Website:
activexchange.org
Employees:
15
Mike Morris Work Experience Details
  • Activexchange Apac
    Head Of Sales And Commercial Strategy Apac
    Activexchange Apac
    Melbourne, Vic, Au
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  • Activexchange Apac
    Head Of Sales & Commercial Strategy Apac
    Activexchange Apac Jun 2024 - Present
    Melbourne, Victoria, Australia
    High impact data intelligence (including the application of AI) needs up to date and relevant data, data that is often fragmented and locked in silos. ActiveXchange creates these cross-community data connections, from both within and above, providing the tools and partnerships to enable and encourage this data movement. We then provide the platform that informs and connects those that plan, invest and operate, linking these communities into a global data intelligence network.This creates more data driven, active, healthy and connected local communities. Globally.ActiveXchange now works across 3 global regions (APAC, North America and EMEA), employs 30+ specialist data analysts, engineers, developers and client success managers, and works with hundreds of sport, leisure/recreation and physical activity partner organisations to help them maximise the potential of data - shaping more informed, connected and impactful planning, investment and operational decisions. This in turn influences the active and healthy lives of millions of people around the World each week. www.ActiveXchange.org
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  • Robert Connor Dawes (Rcd) Foundation
    Senior Business Consultant
    Robert Connor Dawes (Rcd) Foundation Dec 2023 - Present
    Melbourne, Victoria, Australia
    Connor’s Run, Connor's Erg, Connor's Golf and the Brainy Ball are just some examples from the brainchild of the Robert Connor Dawes Foundation. RCD supports the foundation’s brain matters projects with the goal of changing the odds for children facing brain cancer, the #1 cancer killer of young people, and has raised $millions to help those in need beat the odds.
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  • Hawker Spaces
    Consultant
    Hawker Spaces Nov 2023 - Present
    Melbourne, Victoria, Australia
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  • Scout
    Senior Consultant
    Scout Jan 2024 - Jun 2024
    Melbourne, Victoria, Australia
    Powered by Analyst Economy, Scout leverages the most comprehensive sponsor database in the country to give our clients the edge when landing their next deal.Scout is an insights solution informing deal-makers about key investment trends and category dynamics during the prospecting process.For Brands or Rights Holders, Category On A Page is a simplified offering, presenting a single view of the sponsorship category, all in one place.Whether buying or selling, make sure you enter negotiations prepared with the latest view of the landscape.https://analysteconomy.com/about
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  • Freelance
    Commercial Strategy & Digital Consultant
    Freelance 2023 - Jun 2024
    Melbourne, Victoria, Australia
    Hockey Australia - Digital AdvisorSports Tech College - ConsultantStart-Up Advisor
  • Diversified Communications Australia
    Head Of Commercial Strategy (Mumbrella & Diversified Communications)
    Diversified Communications Australia Jan 2023 - Oct 2023
    Melbourne, Victoria, Australia
    - Strategic leader on Executive Team, responsible for Commercial strategy across Divcom events business & overseeing all Mumbrella operations, including full P&L Management - Direct reports included 4 commercial directors & Mumbrella Editorial, with broader responsibility for ~20 staff in Sydney & Melbourne.- Responsible for Mumbrella business & digital operations, publishing & 10+ B2B events Achievements: - Broadened business management experience & commercial understanding around all aspects of successful B2B event delivery- Improved COO understanding with improved business leadership & people leadership skills- Led event strategy, P&L & portfolio business transformation approach to re-set core business priorities, focus and frame sustainable business vision. - Problem solver who headed up crisis management around organisational & event challenges, driving solutions & learnings implementation to succesfully navigate issues, re-frame priorities, & underpin operational improvement across the business to deliver positive reputation & commercial outcomes- Governance of Modernization Fund allocationsDivcom's Purpose is to accelerate business growth for industries and our Vision is to create powerful industry ecosystems that facilitate commerce, share valuable insights and drive industry change, underpinned by information, data and technology. We connect communities via unrivalled content.
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  • Mumbrella
    Head Of Commercial Strategy
    Mumbrella Jan 2023 - Oct 2023
    Melbourne & Sydney
    Part of Diversified Communications Australia
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  • Sportsmate Technologies Pty Ltd
    General Manager
    Sportsmate Technologies Pty Ltd Sep 2021 - Jan 2023
    Melbourne, Victoria, Australia
    Sportsmate provides Superfans with quick access to their favourite domestic & International sports or teams in Australia or around the globe, making it easy to snack on a range of rich and interesting sports content or keep up to date with the latest sports news.- Responsible for developing and driving positive commercial outcomes for Sportsmate, working with leading brands to maximise outcomes from sports alignment, leading both direct and agency relationships. - We actively engage with over a million users per month across established and loved mobile apps including Footy LIVE, League LIVE, EPL Live, ALeague LIVE, NBA Live, NFL LIVE, Union LIVE & Cricket LIVE.- Working alongside the team at TLA and TGI Media & Tech to offer mass reach, relevance and campaign ROI via unmissable multi-screen digital solutions that includes premium sports access through digital broadcast LED perimeter signage in AFL, NRL, Rugby, Netball, ALeague and NBL.- We can create bespoke solutions for brands who want to reach Superfans before, during and beyond the gameday.
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  • Tla
    General Manager
    Tla Sep 2021 - Jan 2023
    Melbourne, Victoria, Australia
    General Manager, Sportsmate; Representative on the Australian Leadership Team; Reporting to CEO
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  • Cricket Australia
    Digital Commercial Strategist, Media Rights
    Cricket Australia Jul 2020 - Sep 2021
    Melbourne, Victoria, Australia
    - Responsible for developing a global digital media rights strategy to deliver improved, sustainable growth via increased OTT & streaming capability, as part of the overall media rights development strategy. - Delivered ground breaking OTT distribution via LIVENow in FY21 into Emerging Markets- Supporting the Media Rights team to plan, negotiate & deliver CA’s agreements and lead creation of new opportunities
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  • Cricket Australia
    Digital Commercial Manager
    Cricket Australia Nov 2015 - Sep 2021
    Melbourne, Australia
    Responsible for the negotiation and execution of digital commercial solutions for Cricket Australia, following my development of Cricket Australia Digital Commercial Strategy to improve revenue outcomes across Australian & International territories. Lead role in driving revenue through partner contracts & upsell, direct sell or automated sales via programmatic partnerships stack & social O&O platforms (AdX, YouTube, social media partnerships). I have a pivotal role working with a broad range of internal & external stakeholders, including management of clients, broadcast partners, tech suppliers & marketing agencies, as well as coordinating digital intersection and solutions amongst internal CA teams (Data, Marketing, Community, Events, ticketing, ICC World Cup, Broadcast, Production, BBL, Operations, CA Digital product & content, as well as commercial & legal teams).
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  • Bastion Collective
    Commercial Director
    Bastion Collective Nov 2014 - Nov 2015
    14-18 Cremorne Street, Richmond, Vic
    • Reporting to CEO, COO and Boards regarding all aspects of sales and commercial activity across the group, working with each divisional Managing Director and leadership executive to provide commercial guidance, sales strategy and sales framework to deliver commercial returns.• Responsibility to drive cross functional revenue across all divisions including Sponsorship Strategy & Management, PR & Creative Communications (including new social and digital product sets - Bastion Amplify), Reputation Management, Government Relations & merchandise.• Established new sales KPI’s and tracking process for each division, to help manage and drive commercial outcomes, as well as overseeing implementation and on-boarding of of new sales CRM.• Responsibility for training and guiding staff to help optimise sales activity across the group.• Key stakeholder in presentation of Bastion Group positioning, assets and collateralThe Bastion Group operates across a wide marketing landscape with services including PR, Sponsorship, Marketing, Experiential, Events & Activation, Merchandise, Strategy & Planning, and Government relations.Bastion Group - www.bastiongroup.com.au Bastion Collective - www.bastioncollective.comBastion S&GO, Bastion EBA, Bastion Effect, Bastion Reputation Management, Bastion Maverick
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  • Southern Cross Austereo
    Commercial Sponsorship Director
    Southern Cross Austereo Jan 2014 - Oct 2014
    Melbourne
    • National sales leader at SCA, sitting on the flagship Melbourne Sales Executive team with responsibility for driving National Partnership revenue and large scale, long term contract growth around packaged on-air, digital, mobile, event and talent-led solutions. • Melbourne Director on the National Sponsorship Working Group Committee, with responsibility to achieve the largest share of the national Non-Spot Revenue (NSR) budget of over $10million pa, over 30% of National budgets.Achievements: Delivered record results, and 4th year of growth in succession on AFL Revenue in 2014. Achieved Melbourne NSR budget targets for 2013/14 Financial year, delivering a positive result in a challenging market. Negotiated 2013/14 Big Bash League (BBL) broadcast contract, commercial terms and trial period. Negotiated and managed sole media support for national launch of the new BetEasy brand around 2014 Brazil Soccer World Cup activation.
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  • Austereo
    Commercial Sponsorship Manager - Sport
    Austereo Aug 2010 - Dec 2013
    Melbourne, Australia
    Reporting to National Sales Director, General Managers and Local Sales DirectorsDirect Reports: Sponsorship Executive and Sponsorship CoordinatorManaging a range of internal & external stakeholders, including responsibility for driving sales through national and regional teams.Achievements:Drove incremental AFL revenue of 9.7% in 2013 through improved sales strategy & structure, sales team education & empowerment, better packaging & pitching, based on combined Metro, regional and digital opportunities.FY13 success was off the back of Record AFL Revenues in 2012 (9.5% YOY growth in a competitive marketplace) and FY11 (+9% growth)
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  • Austereo
    National Account Manager
    Austereo Sep 2004 - Aug 2010
    View
  • Exibit Exhibitions & Publishing
    Marketing Manager
    Exibit Exhibitions & Publishing Feb 2000 - Aug 2004
    Perth, Australia
    •Responsibility for one of the largest direct media budgets in W.A. connected with promoting a wide range of premier events •Key role in the opening of the Perth Convention and Exhibition Centre (PCEC) and launch event W.A. on Show, working closely and fostering strong relationships with key senior stakeholders including the WA Government and media partners including The West Australian, Channel 9 & Austereo. •Working with government commissioned agency, Marketforce & in close partnership with all media partners on show marketing activity. •Management of all promotional activity and marketing material with a leadership role amongst internal & external stakeholders.•Integral role in planning, launch and development of new everywoman.com.au website to support national Expo Expansion into Melbourne and Brisbane.
  • Css Promotions
    Key Account Manager
    Css Promotions Aug 1998 - Dec 1999
    London, United Kingdom
    AXA Cricket League, English Cricket Board, Lloyds TSB 6 Nations and RFU, Mobil 1 British Rally Championship, Mars, Halifax University Sport
  • Api Sports Marketing
    Account Executive
    Api Sports Marketing 1995 - 1998
    London, United Kingdom
    Scottish Provident British Lions Tour to South Africa, Allied Dunbar Premiership, (Rugby) British Athletics Federation (TSB, McDonalds), The Daily Telegraph Junior Golf Championship, The Daily Telegraph ‘Find a fast bowler’ initiative.

Mike Morris Skills

Sponsorship Advertising Sales Marketing Communications Media Planning Marketing Strategy Digital Media Radio Digital Marketing Marketing Digital Strategy Media Buying Advertising Event Management Sports Sports Marketing Social Media Marketing Integrated Marketing Online Advertising Relationship Marketing New Business Development Account Management Brand Development Brand Management Online Marketing Broadcast Sales Management Direct Marketing Marketing Management Email Marketing New Media Mobile Marketing Sponsorship Sales Radio Advertising Content Strategy Sponsoring Sales Presentations Lead Generation Radio Promotions Media Strategy Networking Negotiation Sports Radio Time Management Entertainment Customer Relationship Management

Frequently Asked Questions about Mike Morris

What company does Mike Morris work for?

Mike Morris works for Activexchange Apac

What is Mike Morris's role at the current company?

Mike Morris's current role is Head of Sales and Commercial Strategy APAC.

What is Mike Morris's email address?

Mike Morris's email address is mi****@****.com.au

What is Mike Morris's direct phone number?

Mike Morris's direct phone number is +614216*****

What skills is Mike Morris known for?

Mike Morris has skills like Sponsorship, Advertising Sales, Marketing Communications, Media Planning, Marketing Strategy, Digital Media, Radio, Digital Marketing, Marketing, Digital Strategy, Media Buying, Advertising.

Who are Mike Morris's colleagues?

Mike Morris's colleagues are Monique Stewart, Simon Haire, Tom Bourne, Michael Clinton.

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