• Provides strategic direction and leadership to the outside sales function of assigned regions.• Developed specific sales goals with clear expectations by market and ensure they are achieved. Developed processes and approaches to deliver predictable, increasing sales results. • Forecasting sales targets, set gross profit objectives, define market strategies in coordination with the National VP of Marketing. Participated in the development of the plans to support the company’s overall strategic vision. • Identify opportunity areas, ensure sales force is focused and aggressively growing their markets. Develop targets for new accounts, as well as increased profitability.• Defined budgets, control expenses, and enforce policies and procedures, manage capital expenditures.• Measures and maintain high levels of customer satisfaction by building strong internal and external business relationships. Resolve escalated customer issues. Collaborate with customers to identify improvement opportunities.• Teamed up with human resources to develop succession planning strategies, oversee implementation of employee development and training. • Drives integration and synergy by developing strong working partnerships with corporate functions and departments.