Mike O'Reilly Email & Phone Number

United States

Greater St. Louis

Responsible for driving sales and execution for Beatbox Party Punch through key wholesaler and retail partners. Collaborating directly with wholesalers and select retail account buyers, to cultivate a strategic relationship that results in the best efforts for Beatbox Beverages.Supervisory Responsibilities: Duties/Responsibilities:Support specific, identified wholesalers to drive distribution, display execution and merchandising standards.Review all direct reports karma calendars for upcoming week.Develop a strong relationship with key wholesaler management and their sales teamEstablish a call frequency and relationship with assigned key chain accounts to drive distribution and sales.Full understanding and ability to leverage tools at your disposal to provide strategic oversight of the business: IRI, Brand Plans, VIP etc.Overview and communication of wholesaler inventory levels and ordering.Manage the following processes: Pricing strategy development & price increase sell-in, Cents per case audits, forecasting reviews, identify future market trends and developing solutions/plans to lead future growth.Adherence to CRM Platform documentation for ALL in-market store visits achieving monthly (100), quarterly (300), and annual goals (1200), set for, but not limited to sales, distribution, displays and shelf space.One monthly planning and business review with all wholesalers in footprint.Work with Region Manager and Market Manager to provide feedback and help to develop annual business plan development & execution.Seek out marketing and special event opportunities- Lead person in all large special events within assigned territory.Participate and be responsible for pilot projects and brand strategies on an ad-hoc basisDeliver a monthly review for assigned wholesaler performance to senior managementWork closely with FMSs within territory.

St. Louis City County, Missouri, United States

Responsible for Ace Cider sales in 13 Mid-West States with two awesome direct reports and 48 distributor partners

St Louis, Missouri, United States

Responsible for driving ACE sales at current and new retailers across 5 mid-western states (IA/IL/KS/KY/MO) by engaging the sales teams, creating successful incentive plans, and expanding distribution.

Greater St. Louis Area

All sales, marketing, and public relation functions.

Kansas City, Missouri Area

Responsible for all sales and marketing functions. Grew sales from 500 b/e per month to 1200 b/e per month YE17.

Greater St. Louis Area

Ensure execution of effective "local-level" plan, including PRUSA strategic imperatives and local KPIs, in line with AOP on local geography / channel levelOwn resolution of execution-related issues in local geography / channel with minimal support from Regional ManagerManage and drives agenda for distributor teamOwn relationships with small number of key accountsEnsure execution of brand standards through rigorous training and oversight of distributor teamsManage day-to-day channel planning and performance trackingBuild the brand by identifying and overseeing targeted sell-through activities (implementing national programs, limited local promotions)Recommend pricing programs and local geography/channel forecasts to RM

The oldest and largest craft brewer in the Southeast U.S., producing seven flagship brews and five seasonal beers.; Recruited to manage sales and distribution of the Abita portfolio in the states of Iowa, Kansas, Nebraska and Missouri.Provide direction and leadership to a network of distributors in four states on sales, marketing, distribution and pricing initiatives to drive sales, volume and market share growth; develop retailer and consumer relationships.Increased sales 54% YTD, vs. 4.8% increase in 2011; develop annual business plans, perform market visits to execute promotional programming to build brand awareness, and communicate brand initiatives to local representatives.Built relationships with key craft focused accounts Hy-Vee, Old Chicago, Gomer’s, and Berbiglia. Anheuser-Busch InBev (A-B)

Promoted and relocated to provide leadership of key sales department strategies and initiatives to grow volume and distribution.Managed key pricing, sales, marketing and distribution of A-B products working closely with 7 wholesalers to sell and service thousands of retail accounts, selling 15 million cases of beer annually in San Diego and the State of Hawaii.Provided direction and leadership to wholesalers to maximize brand awareness, distribution, sales and market share growth through communication of region priorities, sell-in of A-B programs and development of annual business plan. Built relationships with key retail accounts and met/exceeded sales volume and revenue goals.Aligned wholesaler focus to manage and execute national, regional and local sales, marketing & pricing strategies/programs; successfully introduced Select 55 in 2009 and Chelada in 2007, exceeding distribution goals.Performed regular market visits to coach and motivate wholesaler sales teams, implement pricing plans, and conduct annual wholesaler assessments to ensure compliance with Equity Agreement and Impact Selling expectations.Coordinated efforts with Key Account Managers, Geographic Marketing and Media Managers to identify sales issues and market opportunities, develop action plans, and support promotional and sponsorship programs at retail.Adapted marketing strategies to customize national promotions to address local dynamics.Recognized for performance excellence with Region 5 District Manager MVP Award in 2008.

Indianapolis, Indiana Area

Call on Wal-Mart and Sam's Club to increase sales at Anheuser-Busch in 15 states

Grew Shelf Space and Sales for Kroger and CVS in the Indiana region.

Springfield, Illinois Area

Assist wholesalers selling more Anheuser-Busch products

Mt. Vernon, Il

• Managed pricing, sales, marketing and distribution of A-B products working closely with eight wholesalers in Central Illinois selling 7 million cases of beer annually, and with nine wholesalers in Southern Illinois selling 3.8 million cases.• Conducted regular market visits to coach and motivate wholesaler sales team to identify sales opportunities and conduct annual wholesaler assessments to ensure compliance with Equity Agreement.

Cleveland/Akron, Ohio Area

• Supervised a team of six Contemporary Marketing Representatives to create market-specific programs and execute marketing plans at key contemporary adult accounts to promote company products and initiatives.

Promoted to lead sales and profitability growth initiatives at Walmart and Sam’s Club accounts in the Central U.S.Built and cultivated effective relationships to increase sales, sell-in new packages and pricing, and introduce new products at 295 Walmart stores in 16 states generating $70 million in annual A-B sales and 140 Sam’s Club stores in 14 states generating $42 million in annual A-B sales.Provided total account management for Walmart and Sam’s Club to drive A-B sales and market share through the execution of retail initiatives utilizing category management, strategic business planning, and information-based selling.Developed and managed account plans and budgets, prepared and presented account business reviews, and utilized sales technology tools and proprietary A-B applications to facilitate data-based decision making.Grew A-B sales 3.5% in 2005 vs. category performance +1.6%, and 13.5% in 2004 vs. category performance +8.1%.Managed pricing and geographic marketing activities between three regions and A-B wholesaler network.Coordinated Club of the Community events in 2006 for Super Bowl (Sales +11% in the Detroit MCA) and Final Four (Sales +7.2% in the Indianapolis MCA).Sold-in national and channel-specific core programs and brand promotions, coordinated recommended pricing strategies, and communicated activities to wholesalers and field personnel.

Promoted and relocated to identify insights, create opportunities, and deliver solutions to drive profitable sales growth.Maximized retailer space allocation working closely with wholesalers in the Indianapolis MCA to increase shelf space and grow sales at Kroger with category space resources to support Key Account Manager needs.Grew A-B shelf space in Kroger’s Indianapolis KMA by 5.4 share points in 2003 and 3.1 share points in 2002, and increased total beer category sales by $263,000 in 2003 vs. 2002, and by $62,000 in 2002 vs. 2001.Collaborated directly with retailer teams to assist with overall beer category strategy by analyzing cooler and shelf space, providing data and insights, and presenting recommended brand assortment and shelf schematic / planograms. Awarded Beer Category Advisor for 2002 and 2003.Performed market visits with retail buyers, wholesalers, Key Account Managers. & Sales Directors to identify sales opportunities, communicate account plan action items, and coordinate and align shelf management resources.Developed and presented custom retailer sales presentations regarding category and space management.

• Managed pricing, sales, marketing and distribution of A-B products working closely with eight wholesalers in Central Illinois selling 7 million cases of beer annually, and with nine wholesalers in Southern Illinois selling 3.8 million cases.• Conducted regular market visits to coach and motivate wholesaler sales team to identify sales opportunities and conduct annual wholesaler assessments to ensure compliance with Equity Agreement.

Recruited to manage key retail account relationships, sell-in and promote brand portfolio to young adult consumers.Supervised a team of six Contemporary Marketing Representatives to create market-specific programs and execute marketing plans at key contemporary adult accounts to promote company products and initiatives.Sold-in new products, packages and draught placements, merchandised accounts, and maintained point-of-sale.Previous Experience Served as Marketing Manager for The Dayton Power and Light Company - Dayton, Ohio. (1991 to 1995)