Mike Partridge Email & Phone Number

London, England, United Kingdom

• Lead analytic resource on regulatory End of Contract Notifications (EoCN) project.• Working with commercial team to provide insight into customer activities (price rise reaction / end of offer analysis) to understand behaviours and to predict future actions. • End to end campaign analysis to identify best possible learnings in forthcoming campaigns. • Regular presenting of findings to senior stakeholders.

• Lead analytical resource on combined Cable and Mobile products (FMC) throughout Virgin Media & Mobile resulting in regular feedback / presentations to executive board level. • Supporting the commercial team for all analytical and data led questions.• Maintaining self-service reporting structure that enables commercial team to self-serve where possible using SQL Server / Excel / Qlikview.

London

Responsibilities* Identifying key areas for investigation by monitoring performance via reporting tools and translating observed behaviour into data queries and analyse using SQL/SAS.* Conducting analysis of data to derive strategic insight for use with senior stakeholders from across the business so to influence key decisions and sell in recommendations.* Post campaign analysis to derive best practice in future campaigns.Key Achievement* Key player in Next Best Action analysis leading to one of the most profitable upsell campaigns.

Responsibilities:• To monitor and maintain the integrity of the data within a very large marketing database (15m records) including the writing and running of SQL scripts in order to manipulate large data files. • Extracting and analysing customer data using SQL, MS Excel/Access and business objects• Providing monthly customer analysis on relevant KPI’s to support business decision-making.• Proactively identifying customer profile requirements to report behavioural, transactional, demographic and experiential metrics for understanding our customers.Key Achievement* Key business resource in an emergency “lift and shift” project that ensured the customer data team had no down time throughout the re-platforming of the Group Marketing Database which led to being nominated for L&G’s employee of the quarter by area director.

• To assist Management staff by providing intelligence to inform the establishment of strategic objectives and to help measure achievements against them.• Taking client specifications, designing, customising and integrating into databases with Visual Basic / MS Access & Visual Studio• To centralise data storage within the core CIS system wherever possible• To assist in the management, development, implementation and support of the College's computerised information systems.• Provide and present statistical analysis generated through GIS systems.• To train and support users at all levels on the use of implemented systems.Key Achievement• Designing, creating and implementing an essential multi user systems in MS Access and more recently developing web based solutions through Visual Studio from a variety of data sources via ODBC links using Oracle SQL and VBA.