Senior Creative Director with more than 20 years in the Advertising and Communication Business. Mike is a Creative Director that has been able to evolve along with the industry needs as he champions digital, content and transmedia, making him a true idea integrator.Have worked for not only important Agencies but luckily, have been able to handle several of the most prestigious brands in the Country. Mike started his career as an Art Director in Leo Burnett. During his 14 years at this emblematic Agency, he was recognized and was grown to become Senior Creative Director managing many of Leo's brand portfolio including their most important and iconic brands such as Corona, McDonald's, Procter & Gamble, Chrysler, Coca Cola among many others. In 2012 he decided to assume bigger challenges and accepted a Regional position at Grey to manage their biggest client, Procter & Gamble.During his two years at Grey Mexico, he managed Zest and Downy regionally, but was also responsible for brands such as Hasbro, Playstation, Sony electronics and most importantly helped win 4 new clients.Mike's passion is to help build a brand's creative reputation through a solid foundation and business understanding. In addition, one of his strengths is being a leader and people person. He has been able to turn challenging environments into strong creative and cohesive teams.One of the most important emotional rewards for any creative are the awards. Mike has won plenty in local, regional and international festivals.Among his creative recognitions are Cannes Lion, NY Festival, Clio, FIAP, Ojo de Iberoamerica, Circulo de Oro among others.Creative Jury in Circulo Creativo among other festivals.Last but not least, during the last 8 years, Mike has been a constant speaker in several Universities across the country and also invited as keynote speaker in several Advertising and Marketing Seminars.