Mike Pressendo Email & Phone Number

Richmond, Virginia, United States

United States

Established in 2017, this consultancy has helped leading national brands with digital engagement and brand strategies, crisis communications, as well as advertising, marketing & public relations strategies. Clients have been predominantly in healthcare/pharmaceutical, financial, transportation, post-secondary education, CPG and nonprofit sectors. Recently.

Virginia, United States

Responsible for Public Relations, Corporate Communications and Community Relations for this award-winning financial cooperative serving more than 300,000 members. Virginia Credit Union offers a variety of affordable banking services, loans, mortgages, and free financial education resources, with a focus on helping people feel more confident about their.

Scottsdale, AZ

• Led this national nonprofit’s marketing, public relations, communications, branding and workforce development initiatives. Managed a portfolio of corporate, association, celebrity and influencer relationships. Served.
• 2022 campaigns generated 1.9 billion impressions, 4,000 stories and $2 million in ad equivalencies.
• Created organization’s first national retail-based cause marketing campaign with WD-40 and Advance Auto Parts.
• Persuaded Ford Motor Co. to move its tech scholarships under TechForce management (more than $1.2 million yr.).
• Secured more than $800K in media partnerships in 2022.
• Produced numerous thought leadership pieces annually that are frequently referenced by news media.

Scottsdale, Arizona

Lead the marketing and branding for TechForce Foundation and its signature campaign FutureTech Success. In collaboration with the nation’s top transportation brands, this national nonprofit's mission is to help students achieve a post-secondary technical education and career in the transportation industry.

Richmond, Virginia Area

• Led the comprehensive communications department including media and external relations, member relations, reputation and image building, brand management, user experience, web services and social media, design services.
• Public Service Ad Campaign (12 month results) +70 million video views on social and broadcast (ROI 167%)
• Increased awareness (tripled unaided awareness and increased aided awareness by 30%)
• Generated +$20 million in-kind support
• Social media followers increased 80%
• Web users increased 124%

Richmond, Virginia Area

Responsible for the information technology (IT) communications strategies across the Federal Reserve System (FRS). Lead the customer and employee communications for Federal Reserve Information Technology, one of the largest entities in the FRS. Provided primary communications leadership on organizational transformation & culture, IT Principles, crisis.

Phoenix, Arizona Area

Led the communications and marketing teams for Aetna’s fastest growing sector – Medicaid. Responsible for digital engagement strategies (web, mobile, social), public relations, marketing, branding, internal and external communications across 16 health plans. Active on the Aetna-wide health care reform task force, strategic operations council, chief medical.

Richmond, VA

• Led the global marketing, fundraising and branding for this $226 million global development organization serving more than 15 million children and their families across 56 countries with nutrition, education, medical.
• Led web, mobile and social media strategies; doubled online acquisition while reducing cost per acquisition by 48%; improved search rankings by 50%.
• Grew international revenue 27% to $63 million.
• Improved overall acquisition conversion rate by 5% and retention rate by 4%.
• Led successful rebrand from Christian Children’s Fund to ChildFund International. Exceeded best case projections for retaining supporters and grew brand awareness 86% in 12 months (ANR, October 2010).
• Diversified revenue by launching multiple new channels and products beyond historical dependence on direct response television.

• Responsible for promoting and protecting one of the leading not-for-profit brands in the nation. Led all marketing, advertising, Internet, media relations and communications efforts throughout the country.
• Secured corporate partnerships in excess of $6 million.
• Produced the number one public service ad campaign in the USA - Beetle Boy.
• Generated more than 1 billion impressions and $3m in 30 days via Destination Joy campaign. Co-created and launched this record breaking and award winning cause marketing campaign with Lay’s®.
• Transformed the online, social and mobile marketing strategies and unified the approach across 70 chapters. As a result earned a WebAward (Web Marketing Association) for Outstanding Website, non-profit category.
• Boosted brand to the most recognized and trusted U.S. children’s charity.

Phoenix, Arizona Area

Responsible for Arizona’s second largest behavioral health agency’s fund development and marketing initiatives. Led the development and implementation of all fundraising campaigns, advertising, public relations, direct marketing, special events, community relations and branding efforts. Increased positive news coverage 300% and increased contribution.

• Provided marketing, advertising and public relations leadership to the firm's national and international clients. Lead the development and implementation of: marketing plans, brands (new and repositioning), new product.
• Increased agency’s revenue by 600%.
• Developed PepsiCo’s highest performing sponsorship ad campaign targeting “tweens.” (TRU, Spring 2003)
• Successfully developed and launched Kimberly-Clark’s first national television brand campaign. Outperformed comparable campaigns by 50%. (MSW Research, April 2003)
• Crafted the YMCA of the USA’s most successful national print ad campaign.
• Devised YMCA of the USA’s sponsorship campaign strategy and materials resulting in a $6 million Sports Illustrated sponsorship.

Same responsibilities as at Adcom Communications, excluding business operations. Significant clients included: SNICKERS/M&M Mars, Philip Morris Companies, Coopers & Lybrand, Squire, Sanders & Dempsey, Argosy Gaming Company, NetPro, Secure Care of Iowa, Healthcare Networks of America, Med Inc., Lincoln Laser, St. Luke’s Medical Center, Alliance for Managed.

Bs, Organizational Communications

Activities and Societies: Alumni Association, National Chairman; ASU Foundation, Trustee; Founders Day, Co-Chair; Intercollegiate Athletic.

Certificate, Spanish And Bilingual Multicultural Studies