Mike Pressendo

Mike Pressendo Email and Phone Number

Chief Marketing Officer | Digital Engagement, Marketing Communications, Branding, Public Relations, Advertising, CliftonStrengths Coaching @ Virginia Department Of Motor Vehicles
Mike Pressendo's Location
Midlothian, Virginia, United States, United States
Mike Pressendo's Contact Details
About Mike Pressendo

An accomplished digital, branding, and integrated marketing communications leader with a successful record of developing innovative strategies that drive results. Areas of expertise include digital (AI, web, mobile, social media, video, SEO, SEM, SMS), branding, consumer experience, advertising, public relations, crisis communications, direct marketing, corporate/cause alliances, business development, fundraising and building high performing teams. Specialties: Branding and identityDigital: social media, mobile, search (SEO&SEM), email, accessibility, responsive design, CMS and webMarketingAdvertisingPublic relations and crisis communicationsMedia relationsCommunity RelationsInternal & external communicationsGenerating revenueConsumer experience, voice of the customer, journey mapping, UI/UXDirect responseMulti-channelCorporate/cause alliancesBuilding high performing teamsPrimary Industries:FinancialPost-Secondary EducationTransportationHealthcareNonprofitTechnologySports MarketingCPG

Mike Pressendo's Current Company Details
Virginia Department Of Motor Vehicles

Virginia Department Of Motor Vehicles

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Chief Marketing Officer | Digital Engagement, Marketing Communications, Branding, Public Relations, Advertising, CliftonStrengths Coaching
Mike Pressendo Work Experience Details
  • Virginia Department Of Motor Vehicles
    Director Of Communications & Marketing
    Virginia Department Of Motor Vehicles Jul 2024 - Present
    Richmond, Virginia, United States
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  • Elmstone Performance
    Principal
    Elmstone Performance Nov 2017 - Present
    United States
    Established in 2017, this consultancy has helped leading national brands with digital engagement and brand strategies, crisis communications, as well as advertising, marketing & public relations strategies. Clients have been predominantly in healthcare/pharmaceutical, financial, transportation, post-secondary education, CPG and nonprofit sectors. Recently, we expanded our services to include Gallup-Certified CliftonStrengths Coaching for individuals and teams.
  • Virginia Credit Union
    Pr & Corporate Communications Director
    Virginia Credit Union Jun 2023 - Dec 2023
    Virginia, United States
    Responsible for Public Relations, Corporate Communications and Community Relations for this award-winning financial cooperative serving more than 300,000 members. Virginia Credit Union offers a variety of affordable banking services, loans, mortgages, and free financial education resources, with a focus on helping people feel more confident about their finances. It recently earned the prestigious 2023 Gallup Exceptional Workplace Award, recognizing it as one of the most engaged workplace cultures in the world.
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  • Techforce Foundation
    Chief Marketing & Strategy Officer
    Techforce Foundation May 2019 - Jun 2023
    Scottsdale, Az
    Led this national nonprofit’s marketing, public relations, communications, branding and workforce development initiatives. Managed a portfolio of corporate, association, celebrity and influencer relationships. Served as the organization’s media spokesperson and at industry and public events. Built the brand through powerful storytelling.• 2022 campaigns generated 1.9 billion impressions, 4,000 stories and $2 million in ad equivalencies.• Created organization’s first national retail-based cause marketing campaign with WD-40 and Advance Auto Parts. • Persuaded Ford Motor Co. to move its tech scholarships under TechForce management (more than $1.2 million yr.).• Secured more than $800K in media partnerships in 2022.• Produced numerous thought leadership pieces annually that are frequently referenced by news media.• Established TechForce as the go-to brand for workforce development in the transportation technician segment.• Led the development and launch of the first online social network for next-gen techs. Grew it to more than 22K users in two years. • Increased social media engagement 445% in 2022.• Generated 2.5 million video views in 2022, an increase of 339% over prior year.• Diversity, Equity and Inclusion results: 62% of all TechForce social media content featured members of diverse groups, earning 5,322,000 impressions and engaging 292,000 people.
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  • Techforce Foundation
    Marketing Director - Interim
    Techforce Foundation Nov 2017 - May 2019
    Scottsdale, Arizona
    Lead the marketing and branding for TechForce Foundation and its signature campaign FutureTech Success. In collaboration with the nation’s top transportation brands, this national nonprofit's mission is to help students achieve a post-secondary technical education and career in the transportation industry.
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  • Unos
    Director Of Communications
    Unos Aug 2014 - Nov 2017
    Richmond, Virginia Area
    Led the comprehensive communications department including media and external relations, member relations, reputation and image building, brand management, user experience, web services and social media, design services and internal communications. Innovated in many areas including repositioning the brand, digital engagement and public awareness campaigns.Increased awareness and engagement:• Public Service Ad Campaign (12 month results) +70 million video views on social and broadcast (ROI 167%)• Increased awareness (tripled unaided awareness and increased aided awareness by 30%)• Generated +$20 million in-kind support • Social media followers increased 80%• Web users increased 124%• Media coverage/impressions increased over 300%
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  • Federal Reserve System
    Vice President, It Communications
    Federal Reserve System Jan 2013 - Jun 2014
    Richmond, Virginia Area
    Responsible for the information technology (IT) communications strategies across the Federal Reserve System (FRS). Lead the customer and employee communications for Federal Reserve Information Technology, one of the largest entities in the FRS. Provided primary communications leadership on organizational transformation & culture, IT Principles, crisis communications, and technology changes. Partnered with Reserve Bank stakeholders and National IT business lines to streamline and unify messages and voice across more than 40 IT entities within the FRS. Supervised digital, creative and content teams.
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  • Aetna
    Head Of Marketing & Communications - Medicaid
    Aetna Sep 2011 - Jan 2013
    Phoenix, Arizona Area
    Led the communications and marketing teams for Aetna’s fastest growing sector – Medicaid. Responsible for digital engagement strategies (web, mobile, social), public relations, marketing, branding, internal and external communications across 16 health plans. Active on the Aetna-wide health care reform task force, strategic operations council, chief medical officers round table, long term care strategy group, employee engagement committee, innovations advisory group, IT executive steering committee, and executive sponsor for the leadership pipeline.
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  • Childfund International
    Vice President, Global Marketing & Strategic Resources
    Childfund International Aug 2008 - Jul 2011
    Richmond, Va
    Led the global marketing, fundraising and branding for this $226 million global development organization serving more than 15 million children and their families across 56 countries with nutrition, education, medical, vocational and youth development initiatives. Managed an international team of 75 marketing and fundraising professionals and a $23 million budget. Directly responsible for raising $208 million annually through, direct marketing, online, social, mobile, face to face, corporate alliances and major gifts.• Led web, mobile and social media strategies; doubled online acquisition while reducing cost per acquisition by 48%; improved search rankings by 50%.• Grew international revenue 27% to $63 million.• Improved overall acquisition conversion rate by 5% and retention rate by 4%.• Led successful rebrand from Christian Children’s Fund to ChildFund International. Exceeded best case projections for retaining supporters and grew brand awareness 86% in 12 months (ANR, October 2010).• Diversified revenue by launching multiple new channels and products beyond historical dependence on direct response television.• Enhanced division’s performance through improved organization design and performance management systems.
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  • Make-A-Wish Foundation Of America
    Director Of Brand Communications
    Make-A-Wish Foundation Of America May 2005 - Aug 2008
    Responsible for promoting and protecting one of the leading not-for-profit brands in the nation. Led all marketing, advertising, Internet, media relations and communications efforts throughout the country.• Secured corporate partnerships in excess of $6 million.• Produced the number one public service ad campaign in the USA - Beetle Boy.• Generated more than 1 billion impressions and $3m in 30 days via Destination Joy campaign. Co-created and launched this record breaking and award winning cause marketing campaign with Lay’s®.• Transformed the online, social and mobile marketing strategies and unified the approach across 70 chapters. As a result earned a WebAward (Web Marketing Association) for Outstanding Website, non-profit category.• Boosted brand to the most recognized and trusted U.S. children’s charity.• Increased annual national news media exposure to more than 1.6 billion impressions and nearly $40 million of in-kind advertising (number one in US non-profit).• Established and cultivated successful media partnerships with ESPN and FOX Sports in addition to numerous TV, film and celebrity relationships.
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  • Jfcs Of Arizona
    Director Of Fund Development And Community Relations
    Jfcs Of Arizona Nov 2003 - Apr 2005
    Phoenix, Arizona Area
    Responsible for Arizona’s second largest behavioral health agency’s fund development and marketing initiatives. Led the development and implementation of all fundraising campaigns, advertising, public relations, direct marketing, special events, community relations and branding efforts. Increased positive news coverage 300% and increased contribution revenue 25%.
  • Adcom Communications
    President
    Adcom Communications Jan 1997 - Oct 2003
    Provided marketing, advertising and public relations leadership to the firm's national and international clients. Lead the development and implementation of: marketing plans, brands (new and repositioning), new product launches, video productions, advertisements (print, electronic, broadcast), newsletters, collateral material, survey design and administration, Web sites, multi-media, trade show promotions, news releases & VNRs, speech writing, media relations, event planning and production, crisis management, media training, investor relations, media planning and buying. Responsible for all business management, budgeting, operations, profit and loss, and new business development. Significant clients included: PepsiCo, Kimberly-Clark, Sports Illustrated, Rich Dad/Poor Dad-Robert Kiyosaki, Motorola, Inter-Tel, Hypercom, CellularOne/AllTel, YMCA of the USA, Greater Phoenix Chamber of Commerce, Paradise Valley Hospital, Schaller Anderson, AirEvac.• Increased agency’s revenue by 600%.• Developed PepsiCo’s highest performing sponsorship ad campaign targeting “tweens.” (TRU, Spring 2003)• Successfully developed and launched Kimberly-Clark’s first national television brand campaign. Outperformed comparable campaigns by 50%. (MSW Research, April 2003)• Crafted the YMCA of the USA’s most successful national print ad campaign.• Devised YMCA of the USA’s sponsorship campaign strategy and materials resulting in a $6 million Sports Illustrated sponsorship.• Successfully launched the New York Times best seller, Rich Dad Poor Dad.• Initiated firm’s e-marketing practice which grew into a subsidiary digital marketing agency - Optiem www.optiem.com
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  • Gordon C. James Public Relations
    Director Of Media Relations
    Gordon C. James Public Relations 1993 - 1997
    Same responsibilities as at Adcom Communications, excluding business operations. Significant clients included: SNICKERS/M&M Mars, Philip Morris Companies, Coopers & Lybrand, Squire, Sanders & Dempsey, Argosy Gaming Company, NetPro, Secure Care of Iowa, Healthcare Networks of America, Med Inc., Lincoln Laser, St. Luke’s Medical Center, Alliance for Managed Competition, Boy Scouts of America, YWCA of the U.S.A., American Traffic Systems, Gen. Colin Powell and President George H. Bush.
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Mike Pressendo Skills

Digital Marketing Brand Development Marketing Communications Advertising Direct Marketing Cross Functional Team Leadership Public Relations Crisis Management Innovator Mobile Marketing Strategy Development Media Relations Community Relations Government Relations New Business Development Web 2.0 Interactive Marketing Multi Channel Marketing International Marketing Cause Marketing Seo Governance Fundraising Public Speaking Healthcare Team Building Change Management Crm Software Speech Writing Event Marketing New Product Ideation Non Profits Higher Education Sports Marketing Media Planning Board Leadership Internal Communications Corporate Communications Executive Positioning Medicaid Managed Care Strategy Marketing Strategy Event Planning Nonprofits Newsletters Press Releases Leadership Market Research Crisis Communications Social Media Community Development Integrated Marketing Strategic Communications Social Media Marketing

Mike Pressendo Education Details

Frequently Asked Questions about Mike Pressendo

What company does Mike Pressendo work for?

Mike Pressendo works for Virginia Department Of Motor Vehicles

What is Mike Pressendo's role at the current company?

Mike Pressendo's current role is Chief Marketing Officer | Digital Engagement, Marketing Communications, Branding, Public Relations, Advertising, CliftonStrengths Coaching.

What is Mike Pressendo's email address?

Mike Pressendo's email address is mp****@****zon.net

What schools did Mike Pressendo attend?

Mike Pressendo attended Arizona State University, Universidad Internacional.

What skills is Mike Pressendo known for?

Mike Pressendo has skills like Digital Marketing, Brand Development, Marketing Communications, Advertising, Direct Marketing, Cross Functional Team Leadership, Public Relations, Crisis Management, Innovator, Mobile Marketing, Strategy Development, Media Relations.

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