Mike Ramsay Email & Phone Number

Charlottetown

Regulatory Affairs, New Product Development, B2B and commercial retail sales. Initiated and completed project to place Honey Drops on the International Space Station. Based on favourable results from CSA/NASA evaluations, approaching military organizations for inclusion in field rations as a natural energy source. Also developing value propositions for airlines to include HONIBE products on First & Business meal trays as a high value component.

Formed company with partners to develop fortified beverages to the companion animal market; a market previously overlooked by pet food manufacturers. Also developed lateral extensions for the companion animal product lines into large breed and livestock market segments. Future growth targets are based on applying patentable technology to developing veterinary medicine delivery devices. Achieved commercial goal of being approached for buyout within 4 years. Completed product development and national launch as well as filing patent applications within 12 months. Within 18 months signed international licensing & consultancy agreement with Australian veterinary research company. Stewarded creation of a global companion animal business unit, reporting to the CEO in Australia, integrating product lines and sales operations from England, Denmark, Australia, Chile, Brazil and Mexico. Subsequent to financial market turmoil of 2008, the parent company restructured and refocused on human health care.

Coordinated the establishment of Ukrainian equipment manufacturer’s presence in Canada. Put together a provisional investment package involving various government agencies and arranged a potential JV partner, creating an effective 10 to 1 leveraging on owner capital. Incorporated company, made initial market contacts in food processing and Ag Feed sectors and sold first demonstration unit. Business failed to capitalize due to banking sector problems in Ukraine.Refocused and made restructuring recommendations to a Nova Scotia biomass processing company to change commercial development strategy from commodity lignin production to high value nano-crystalline cellulose. Assisted with preparation of marketing & business plans and attended NRC Biomass Research Institute symposia on their behalf, establishing contacts with major chemical manufacturers and consumer of future novel products based on nanocrystalline cellulose. Following recommendations, the company has begun production of nano-crystalline cellulose, selling at high margins while keeping the lignin market as a secondary product stream outlet, providing a more sustainable business model.

Provided business development and strategic planning skills to a maritime security systems development company created by serving Canadian Naval officers. I provided product development and business planning direction and guidance leading to launch and commercialization of the Waterside Action Security Plan (WASP). The WASP is enabling port and harbour security technology system based on a combination of hardware and proprietary software providing seamless real time communication between all port stakeholders and emergency/security service providers in the post-911 maritime security environment.

Recruited to support planning & executiuon of Harley Davidson Canadian National Rally Event in 2001 in Summerside, PEI. The event was the largest Canadian national to date, attracting Harley Davidson CEO and Willie G. Davidson to a Canadian National Rally for the first time. I was subsequently invited to attend the Harley Davidson rally training program in Florida.Executed 15th Atlantic Regional HOG Rally in August 2004, the largest regional event thus far with 900 riding enthusiasts visiting Summerside PEI. Created multiple new business opportunities through partnering and guiding local businesses, government and non-government organizations. The City of Summerside estimated tourism spend at $2,000,000 as well as a broader impact across PEI. Accurate planning and prudent execution generated a significant charitable donation to Summerside Rotary, and thence to Camp Gencheff, a local disabled children’s camp. Assessed market following the success of 2001 H.O.G. National Rally in Summerside and 2004 Regional Rally. Developed business plan and event structure for an annual motorcycle tourism fixture ranging in size from 2 day to 5 day event. Business interest gauged through presentations and one-on-one discussions. Conducted market research meetings with Americade and Laconia event owners in June 2002. Provided ongoing technical support to provincial government members evaluating motorcycle tourism events.

Evaluate market need for an improved non-medical service, cost effective in-home support system to enable senior citizens to maintain independent living in their own homes. Created a low overhead company model which provides non-medical assisted independence to elderly clients by placing companions of greater age and experience compatibility with them. Business model can be operated by retired business executives either as a viable business or in cooperation with local organizations such as Rotary. It creates supplemental employment opportunities for the 55 - 70 year age group. Addressed all freedom to operate issues. Sourced core contractor staff of retired nurses and seniors. Local Human Rights legislation preventing age focused employment identified as primary legal impediment to proceeding. A negotiated exception remains unresolved at time of writing.

Created early retirement program to fund repatriation to Canada. Returned to Canada after almost 20 years in international commerce. One year spent on research and purchase of property, establishing family home, processing immigration and citizenship for wife and children, effecting transition from British to Canadian education systems, integrating family into Island living. Evaluate local business development opportunities in and around Charlottetown with view to possible start-up.

Headhunted to lead market transition of privately owned British RTA flat pack furniture manufacturer into European manufacturer. Achieve full utilization of prior year $4.5 million new equipment purchases. Plan and implement integration program for Dutch acquisition. Merge activities of 5 British factories with 2 Dutch factories. Assist preparation of Venture Capital prospectus with new management team. Company owner suspended project due to significant changes in the market. Newly hired management team disbanded and closed 2 British factories due to significant imports of Chinese RTA flat pack furniture products into the British and European retail market via national chain stores.

Responsible for hydrocolloid, whey and new business development in Russia/CIS, Central Europe, Middle East, Turkey.•Expanded Russia/CIS distributor coverage and improved risk management in Russia, Ukraine, Belarus & Asiatic Republics.•Hungary- Technical & commercial strategy increased sales by 500% and maintained 5 - 10% price premiums. New distributors in Czech and Slovak Republics.•1998 Russia/CIS sales up in 5 month national financial crisis. No payment defaults, exchange rate losses, bad debt. Extended barter trade.•Turkey- First distributor. Regulatory registrations & approvals. Legal trademark & product registrations. Applications development & plant trials.•Identify cultural food trend developments. Change market perspective to ethnic focus in Mediterranean region. Write five-year market development strategy; identify commercial targets, internal new skill requirements, recommend future market network requirements. First Arabic food technologist hired October 1998.

Apply Russia/CIS strategies to Central Europe Market to break historical sales levels. Expand & strengthen distributor network. Develop operational strategies for politically & financially unstable markets.•Monsanto Global Master Sales Leadership Forum Award 1997 - Exceeded all commercial sales & business development objectives. Chosen from top 1% of global staff.•Russia/CIS- Achieved 65% share of imported sodium alginate in competitive textile printing sector. Sustained 10 - 20% price premiums. European, Chinese & Russian alginates compete aggressively.•Established Monsanto/NutraSweet Kelco Company presence in Nutrition & Consumer sector. Product certifications, registrations, contracts amended with no disruption. Grew regional sales to Yugoslavia & Romania by supporting Hungarian distributor. •Developed & implemented Hungarian biogum market plan to rapidly increase sales volume & profitability. Increased sales 500% by end of 1998 with 7/10% price premiums over competitors.

Create new Kelco commercial presence in FSU in all business sectors. Identify market potential, develop and implement growth strategies. Identify and resolve all freedom to operate issues.Designed and successfully implemented development plans in textile, oilfield, food and biomedical industry sectors. •Revived and completed Chernobyl-related ALGISORB biomedical project with Biotechnologia Institute. Project had languished for seven years. Negotiated 5-year exclusive supply agreement in exchange for Kelco support to complete drug commercialization. USD 600,000 sales in first four months of commercialization.•Solved 2-year inventory surplus problem for oilfield exploration customers. Created immediate new sales opportunities for Kelco as exploration sector recovered. Achieved by building networks within customers' companies and Kelco. •1994 Awarded US Patent 5,290,768 for novel subsea pipeline insulation fluid invention based on BIOZAN. First sale produced USD 385,000

Direct worldwide market research/analysis & development priorities of new fluid applications. Forecast product requirements & manage product availability during allocation periods. Manage global advertising/communication & trade show program and budgets.•Designed & implemented 5 year oilfield strategic plan which resulted in 20% compound annual sales growth. Increased new application sales to USD 16.2 million/16% from USD 1.8 million/8% of total sales.•Stewarded XANVIS & BIOZAN new product development through commercialization. Sales grown to USD 7.2 million from USD 1.7 million by end of 1993.•Improved forecasting & planning accuracy. Created oilfield database aligning leading market indicators & sales patterns from 1977 to present. •Made company technical literature into a more efficient sales tool. Reintegrated technology to existing & new products. Built & led multidiscipline team which rewrote & redesigned decade-old oilfield product & application technical manuals.

Responsible for sales budgets and annual business plans for the region. Provide required technical and commercial support to achieve same. •Exceeded commercial sales and growth targets within region. Sales increased to USD 7 million from USD 2.2 million.•Completed initial development work in the UK to penetrate civil engineering construction industry and diaphragm wall applications. •Began project to develop novel subsea pipeline insulation fluid based on BIOZAN. US Patent filed 1990. Patent was awarded in 1994. First sale USD 385,000.

Responsibilities as for Middle East/Africa.Achieved 96% of budget during 40% drilling activity downturn in 1986. •Developed casing milling fluid application, which is now industry standard. Worked with Occidental Petroleum and their appointed service companies to design, scale trial and transfer application to field use.

Responsibilities as for Middle East/Africa & North Sea/Europe. •Established first direct coverage of African region.•Built relationships with multinational and national oil and gas exploration and service companies.•Doubled indirect sales over previous year within 8 months to USD 2.2 million.

Responsible for design and maintenance of drilling fluids on deep well exploration rigs operating in H2S environments in western Canada.•Won “Man of The Year” Award in 1980 for successful completion of Aquitaine gas well in hydrogen sulphide (H2S) gas field.•Successfully developed concept to illustrate reasons for down-hole occurrences. The recommended drilling practice and fluid design changes led to subsequent successful completion of well.