Oversees business strategy for a vertically integrated cannabis company in Northern California.-Establishes business defining metrics and improvement plans; reports trends to ownership-Manages all technology and system integrations-Launched marketing and loyalty program, developed complete marketing mix-Implements and optimizes payment solutions-Project manages new product/brand launches including brand positioning, packaging design and sales strategy-Manages strategic partnerships and evaluates business development opportunities-Does what needs to be done to grow the business!

Reviews business operations, consults with business leaders and key stakeholders, and advises enterprise cannabis industry clients across a wide range of areas. Areas of expertise include:Technological Systems & IntegrationsReporting & Analytics; development of key business metricsRetail Sales & fulfillment StrategyManufacturing & Distribution Growth StrategyInventory & Compliance workflowsWorkflow/SOP developmentMarketing and Brand StrategyBusiness Expansion Strategic PlanningOrganizational Structure and Employee Development

● Defined operational execution plans and measurements across a wide range of strategic revenue driving initiatives● Guided commercial operations to 90% y/y growth during a challenging pandemic year● Directed the growth of the new integrated payments service to 30% adoption in year 1● Developed Go-to-market strategy for new market expansion efforts, including expanding strategic channel partnerships● Defined advanced key business metrics, and created sophisticated resourcing forecasting tools to aid in scaling efforts● Analyzed and surfaced tech support data to assist product team with data-driven roadmap prioritization● Nurtured and evolved the career paths of Customer Success organization team members ● Administered Employee Survey; launched the Diversity & Inclusivity program designed to improve company culture and retention

Joined when the company had just 15 employees and 10 clients, and played an integral role in scaling the company to 65 employees and over 300 clients. Managed 3 teams responsible for the health of the customer base and company revenue. Applied tech start up experience to define company core values, form operational processes, and contribute guidance to nearly every department and employee. Made a significant positive impact in a short period of time.● Leads 3 critical teams: Software Implementation, Account Management, and Support● Defines departmental goals; surfaces progress updates and KPIs to Leadership● Streamlined operations between depts through process, automation, and internal tools● Managed relationships for Treez' most strategic clients accts and biz dev partnerships● Contributed as a hiring manager across all departments to ensure proper culture fit● Wrote SOPs for core CS workflows in implementation, QBRs, Renewals, and Salesforce● Project managed migration of customers to Treez 2.0 and state track-and-trace system● Oversaw rollout of the Brand Treez platform and established the Brand Advisory Board● Optimized CS comp for revenue initiatives such as Integrated Payments, Acct Renewals● Captured customer insights, drives prioritization as product Subject Matter Expert

● Consulted with retail owners about their business and assists them in implementing advanced POS and inventory management technologies.● Drove the on boarding and training process to ensure a successful go-live launch.● Managed strategic relationships with clients and industry partners.● Oversaw Client Support; ensured a high volume of requests were resolved efficiently.● Recorded and analyzed customer feedback to help prioritize the product roadmap● Constantly optimized internal processes for scalability

Web design and consulting firm that developed, operated and sold multiple specialized E-commerce websites. Managed supply chain and offshore processes to streamline operations and enable location independence. Successfully sold various web properties and transitioned operations to new ownership.● Developed and oversees implementation of strategic plans for niche e-commerce businesses● Designed, built & optimized e-commerce websites (premiumchefknives.com, barstoolboutique.com)● Grew revenue and achieved profitability within first year of operation● Establishes and maintains relationships with strategic manufacturing partners● Manages SEO/SEM campaigns and develops content marketing strategy for both web properties● Manages outsource team tasked with day to day operations of websites (customer service & fulfillment)● Provides e-commerce clients with user experience, creative & marketing campaign strategy

Data driven advertising technology specializing in highly effective retargeting through display ads and e-mail. Joined the company at less than 20 employees and 500 clients, contributed to scaling operations to support the rapidly growing company to over 20,000 clients and 600 employees worldwide. Guided service teams through constant change from Series A through Series C funding.● Scaled global Delight operations through effective outsourcing and allocation of resources, with a constant focus on quality● Identified challenges, inefficiencies, or areas for improvement and aligned team towards goals● Regularly reported key performance indicators (KPIs) and action plans to Leadership● Proactively identified inefficiencies in organizational processes, and led cross functional initiatives for improvement● Established career paths, assisted employees with career goals and navigating organizational change● Managed Delight hiring efforts, and ensured new team members understand and embody core values● Constructed Customer Insight systems, analyzed customer feedback and drove product improvements

● Directed the daily operations of the service team, including collaboration across global satellite teams● Organized hiring efforts and established job descriptions for the rapidly expanding Delight team ● Managed a team of 10 specialists, and regularly delivered effective, actionable feedback● Trained employees across multiple departments on service operations and compliance● Developed SLAs and an employee performance evaluation, measurement and incentive system● Built the Website and Ad Integrity Team, managed ad network relations, and ensured policy compliance● Surfaced customer feedback and disseminated across the company to key stakeholders

● Formed the Customer Delight team to support and grow thousands of self-service advertisers● Interviewed and evaluated a large number of candidates; trained and mentored new Delight Specialists● Launched the CRM Retargeting product, managed vendor relations, and supported strategic partnerships● Evaluated Live Chat service providers, directed implementation, managed real-time service operations, and provided monthly reporting/analysis● Commissioned 100 player Ping-Pong competition to improve camaraderie and culture :)

● Serviced a large volume of advertiser accounts (100+), and optimized campaigns to exceed client goals● Assisted advertisers with implementation of AdRoll technology and strategic segmentation of audiences● Educated and consulted with clients on display campaign strategy, creative best practices and measures of success● Drove automation of key operational processes in conjunction with the Development team● Evaluated new advertisers for quality and opportunity.

· Evaluated Competitor websites and analyzed sites for strengths and weaknesses· Created wire frame designs for site layouts· Helped to create marketing and usability plans for a number of large e-commerce sites

· Assisted account managers in client support functions· Conducted client website performance analysis· Performed competitor website analysis· Participated in website user experience and functionality research· Contributed to weekly brainstorming meetings

· Gained knowledge of database marketing strategy· Catalogued client marketing and promotional history; assisted in data analysis· Developed segmentation and projection models