Mike Rappaport Email & Phone Number

San Francisco, CA, US

Oversees business strategy for a vertically integrated cannabis company in Northern California.-Establishes business defining metrics and improvement plans; reports trends to ownership-Manages all technology and system integrations-Launched marketing and loyalty program, developed complete marketing mix-Implements and optimizes payment solutions-Project.

Reviews business operations, consults with business leaders and key stakeholders, and advises enterprise cannabis industry clients across a wide range of areas. Areas of expertise include:Technological Systems & IntegrationsReporting & Analytics; development of key business metricsRetail Sales & fulfillment StrategyManufacturing & Distribution Growth.

San Francisco, California, US

• Defined operational execution plans and measurements across a wide range of strategic revenue driving initiatives
• Guided commercial operations to 90% y/y growth during a challenging pandemic year
• Directed the growth of the new integrated payments service to 30% adoption in year 1
• Developed Go-to-market strategy for new market expansion efforts, including expanding strategic channel partnerships
• Defined advanced key business metrics, and created sophisticated resourcing forecasting tools to aid in scaling efforts
• Analyzed and surfaced tech support data to assist product team with data-driven roadmap prioritization

San Francisco, California, US

• Joined when the company had just 15 employees and 10 clients, and played an integral role in scaling the company to 65 employees and over 300 clients. Managed 3 teams responsible for the health of the customer base and.
• Leads 3 critical teams: Software Implementation, Account Management, and Support
• Defines departmental goals; surfaces progress updates and KPIs to Leadership
• Streamlined operations between depts through process, automation, and internal tools
• Managed relationships for Treez' most strategic clients accts and biz dev partnerships
• Contributed as a hiring manager across all departments to ensure proper culture fit

San Francisco, California, US

• Consulted with retail owners about their business and assists them in implementing advanced POS and inventory management technologies.
• Drove the on boarding and training process to ensure a successful go-live launch.
• Managed strategic relationships with clients and industry partners.
• Oversaw Client Support; ensured a high volume of requests were resolved efficiently.
• Recorded and analyzed customer feedback to help prioritize the product roadmap
• Constantly optimized internal processes for scalability

• Web design and consulting firm that developed, operated and sold multiple specialized E-commerce websites. Managed supply chain and offshore processes to streamline operations and enable location independence..
• Developed and oversees implementation of strategic plans for niche e-commerce businesses
• Designed, built & optimized e-commerce websites (premiumchefknives.com, barstoolboutique.com)
• Grew revenue and achieved profitability within first year of operation
• Establishes and maintains relationships with strategic manufacturing partners
• Manages SEO/SEM campaigns and develops content marketing strategy for both web properties

San Francisco, California, US

• Data driven advertising technology specializing in highly effective retargeting through display ads and e-mail. Joined the company at less than 20 employees and 500 clients, contributed to scaling operations to support.
• Scaled global Delight operations through effective outsourcing and allocation of resources, with a constant focus on quality
• Identified challenges, inefficiencies, or areas for improvement and aligned team towards goals
• Regularly reported key performance indicators (KPIs) and action plans to Leadership
• Proactively identified inefficiencies in organizational processes, and led cross functional initiatives for improvement
• Established career paths, assisted employees with career goals and navigating organizational change

San Francisco, California, US

• Directed the daily operations of the service team, including collaboration across global satellite teams
• Organized hiring efforts and established job descriptions for the rapidly expanding Delight team
• Managed a team of 10 specialists, and regularly delivered effective, actionable feedback
• Trained employees across multiple departments on service operations and compliance
• Developed SLAs and an employee performance evaluation, measurement and incentive system
• Built the Website and Ad Integrity Team, managed ad network relations, and ensured policy compliance

San Francisco, California, US

• Formed the Customer Delight team to support and grow thousands of self-service advertisers
• Interviewed and evaluated a large number of candidates; trained and mentored new Delight Specialists
• Launched the CRM Retargeting product, managed vendor relations, and supported strategic partnerships
• Evaluated Live Chat service providers, directed implementation, managed real-time service operations, and provided monthly reporting/analysis
• Commissioned 100 player Ping-Pong competition to improve camaraderie and culture:)

San Francisco, California, US

• Serviced a large volume of advertiser accounts (100+), and optimized campaigns to exceed client goals
• Assisted advertisers with implementation of AdRoll technology and strategic segmentation of audiences
• Educated and consulted with clients on display campaign strategy, creative best practices and measures of success
• Drove automation of key operational processes in conjunction with the Development team
• Evaluated new advertisers for quality and opportunity.

Hallandale Beach, Florida, US

· Evaluated Competitor websites and analyzed sites for strengths and weaknesses· Created wire frame designs for site layouts· Helped to create marketing and usability plans for a number of large e-commerce sites

Conshohocken, PA, US

· Assisted account managers in client support functions· Conducted client website performance analysis· Performed competitor website analysis· Participated in website user experience and functionality research· Contributed to weekly brainstorming meetings

· Gained knowledge of database marketing strategy· Catalogued client marketing and promotional history; assisted in data analysis· Developed segmentation and projection models

Bba, Marketing, Management

Business, Management, Marketing, And Related Support Services