Mike Read Email and Phone Number

Verto Analytics has developed the industry's first single source, cross device digital audience measurement service. We provide daily data on the digital consumer and platforms to guide media buying and sales, product planning and development, marketing and audience monetization. We are passionate about understanding the digital consumer and the evolution of the digital world. We give players from across the digital media ecosystem the intelligence they need to run their businesses better.

comScore makes audiences and advertising more valuable. Put simply, we unify consumer behavior across all platforms and screens – including TV -- giving our clients a total view of the consumer. Because of this unique capability, we’re able to deliver trusted, independent metrics that help the market discern the true value of media.Through our Multi-Platform Audience Measurement, Advertising Performance and Effectiveness, and Data and Workflow Integration solutions, we help our clients understand their total multi-platform audiences, know if their advertising is working, and access data where they want and need it. Core products and initiatives we offer that you may be familiar with include Media Metrix Multi-Platform (or MMX MP), Video Metrix Multi-Platform, validated Campaign Essentials, Industry Trust, and our forthcoming syndicated cross-media measurement offering, Xmedia.We work with over 2,500 clients worldwide, including all of the 10 largest internet companies and 48 out of the top 50 online properties. We’re the industry-preferred provider of digital audience measurement for media buyers, planners, and marketers. comScore have been selected by UKOM to provide digital audience measurement to the UK Media industry. I manage all commercial activities for the UK business which is comScore's largest business unit outside the US.

I managed comScore's Audience and Ad effectiveness business across Europe. opening offices in France, Germany, Italy, Spain, Turkey and Russia.

I opened comScore's UK business building out a team of sales and client service personnel to grow revenues and market share in UK and across Europe

The voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members, companies and national trade associations – IAB Europe represents over 5,500 organisations

I opened BPA's office in the UK and built its early business across Europe.