Mike Redrow Email & Phone Number

Cincinnati, Oh, Us

Blue Ash, Ohip

Coordinate Space Management activities for Kroger in the Deli-Bakery. Developed a Survey device to collect Fixture and Merchandising information needed to manage the merchandising activities in the Deil-Bakery department at Kroger. Certified JDA Floor Planner to be used in the future when Kroger switches from Apollo to JDA Space Management. Managing the rollout of the Deli Bakery Layout & Mapping project to over 2,500 Kroger (and related banners) stores to provide… Show more Coordinate Space Management activities for Kroger in the Deli-Bakery. Developed a Survey device to collect Fixture and Merchandising information needed to manage the merchandising activities in the Deil-Bakery department at Kroger. Certified JDA Floor Planner to be used in the future when Kroger switches from Apollo to JDA Space Management. Managing the rollout of the Deli Bakery Layout & Mapping project to over 2,500 Kroger (and related banners) stores to provide information to downstream systems. The project will provide location data for every item in the department to assist in Kroger Pick-Up and other related activities. Show less

Cincinnati, Ohio Area

Coordinator of a team of Store layout and design managers for the Center Store - Grocery, Natural Foods, Drug & General Merchandising. All stores in the Cincinnati, Smiths, Dallas, Fry's and Central Divisions. In addition responsible for all Special Projects and Initiative Execution in the Company.

General Office - Cincinnati, Ohio

Responsibile fo the Layout and Merchandising of the Center Store (Grocery, Drug & Natural Foods) for the Southern Divisions of the Kroger Company - Approximately 750 stores.Manage the development and execution of the Go Fast process that was developed to integrate merchandising initiatives into as many stores as possible each year.Liaiason between the Division Merchandising department and Corporate Merchandising departments to reduce errors in execution and reduce the cost of… Show more Responsibile fo the Layout and Merchandising of the Center Store (Grocery, Drug & Natural Foods) for the Southern Divisions of the Kroger Company - Approximately 750 stores.Manage the development and execution of the Go Fast process that was developed to integrate merchandising initiatives into as many stores as possible each year.Liaiason between the Division Merchandising department and Corporate Merchandising departments to reduce errors in execution and reduce the cost of execution.Responsibile for the execution of all Multicultural Initiatives via store remodels. Show less

General Office - Cincinnati, Ohio

Responsible for the development of Macro Space Management at Kroger. Developed a tool to help determien the best section size by store by commodity. The SSA (Section Size Analysis) tool is currently used for all new stores, remodels and store expansion projects.Coordinated the remodel activity in Lansing Michigan (7 stores) to test the new 84.51 store adjacency concept by resetting the stores. The test was such a success that senior management decided to ramp up the number of… Show more Responsible for the development of Macro Space Management at Kroger. Developed a tool to help determien the best section size by store by commodity. The SSA (Section Size Analysis) tool is currently used for all new stores, remodels and store expansion projects.Coordinated the remodel activity in Lansing Michigan (7 stores) to test the new 84.51 store adjacency concept by resetting the stores. The test was such a success that senior management decided to ramp up the number of remodels over the next 3 years to double the normal rate to approximately 500 stores per year.. Show less

General Office - Cincinnati, Ohio

Oversaw the expansion of vendor involvement in the category management process as corportate management expands to cover all Grocery, DGM and selected GM categories. The Vendor lab began with approxinately 40 vendors in 2002 and ended in 2012 with over 600.Assisted in the development and execution of the current Kompass process used today to execute product assortment changes determined by all the corporate category managers. I ran the actual process from 2004 - 2012.Provided… Show more Oversaw the expansion of vendor involvement in the category management process as corportate management expands to cover all Grocery, DGM and selected GM categories. The Vendor lab began with approxinately 40 vendors in 2002 and ended in 2012 with over 600.Assisted in the development and execution of the current Kompass process used today to execute product assortment changes determined by all the corporate category managers. I ran the actual process from 2004 - 2012.Provided Training to the 1000+ vendors using the Vendor Lab over the years to ensure they understood the Kompass process and our Sales and Profit measurement system and process.Attended hundreds of Category Reviews providing productive feedback to ensure the best decisions were made for their categories and all divisions. Assisted in the development of the templates used to review the various aspects of each Category Review.Assisted in the development of the SATH project to manage product assortment at the store level via Plan-o-gram and store mapping. The project also allowed us to begin using Shelf Strips in our stores to assist in the execution of the POG changes and ensure the integrity is maintained after the resets. The system also controls item distribution at store level. Show less

General Office - Cincinnati, Ohio

One of the original 8 Category Managers assigned to develop a plan to manage categories for all divisions from Corporate Office. I was responsible for the Laundry & Household area of the store.Developed numerous Sales & Profit reports for the team to measure results from their categories.Developed the original Allocation model used to allocate product to stores to support promotional activity using previous performance by store. The program ensures we don't over allocate… Show more One of the original 8 Category Managers assigned to develop a plan to manage categories for all divisions from Corporate Office. I was responsible for the Laundry & Household area of the store.Developed numerous Sales & Profit reports for the team to measure results from their categories.Developed the original Allocation model used to allocate product to stores to support promotional activity using previous performance by store. The program ensures we don't over allocate product to stores and ensure we have ample inventory in the stores. Developed the first Contract Reviewer program and process to track promotional contracts to ensure the company received the promotional monies for items with contracts.Provided direction to contractor to build the original Space Station to store and access POG's in every store. It was the beginning of Space Management in General Office. Helped create the initial reports from Nielsen used to identify new item opportunities in the Corporate managed categories. Show less

General Office - Cincinnati, Ohio

Responsible for training the Beverage Sales group in the Beverage manufacturing division. Provided one on one traing to provide the sales group the tools needed to manage marketing and sales of products to each division's merchandising group. Developed numerous reports and methods to uncover sales and profit opportunities for Beverage Manufacturing group.

General Office - Cincinnati, Ohio

Responsibile for the contents, support and coordination of the Kroger Category Management University. Over a 2 year timeframe, we trained hundreds of Kroger employees from every division, General Office merchandising department and selected operational employees. The professor of the classes was Dr. Bob Blattburg from Northwestern University. We conducted approximately 75 training sessions over the course of the two years.Managed the DPP (Direct Product Profit) model developed by an… Show more Responsibile for the contents, support and coordination of the Kroger Category Management University. Over a 2 year timeframe, we trained hundreds of Kroger employees from every division, General Office merchandising department and selected operational employees. The professor of the classes was Dr. Bob Blattburg from Northwestern University. We conducted approximately 75 training sessions over the course of the two years.Managed the DPP (Direct Product Profit) model developed by an outside Accounting company to determine the most efficient product flow for products from all the merchandising departments. The model involved collecting time study informaiton from the various product paths from Manufacturer to the customer. Directed a project in the Meat and Deli Department to coordinate the weight scales to provide consistent UPC information to help in the DPP model. This was the first project that began identifying the complexities of tracking sales in perishable departments. The project was also the beginning of the Meat Cutting tool that was perfected later in time. Show less

General Office - Cincinnati, Ohio

Responsible for product assortment and promotional planning decisions for a variety of Grocery Categories for Corporate Branded items.Responsible fo the Sales and Profitability of approximately $100 Million in sales.Over the course of a year and a half I added an additional 100 new Corprate Branded items in the categories under my management. Adding items entails sourcing, pricing, label development andc sales planning.

General Office - Cincinnati, Ohio

Oversaw the Consumer Research department to provide customer based research to General Office and Division Senior Management to assist with strategic merchandising and operation decisions for the company.Developed a new Customer Satisfaction approach to research which was the precursor to the current Loyalty Reasarch being used today via the 84.51 division and Loyalty Card.

General Office - Cincinnati, Ohio

I was responsible for training the divisions and general office on the new SMART system that provided the first scan based sales information to the company to assit in merchandising decisions.I managed about 100 vendors in a project to collect product dimensions for every product being sold in every divisions. We spent one week in each division collecting the product dimensions of all the irtems in each division. The merchandisng group used the information to begin using space… Show more I was responsible for training the divisions and general office on the new SMART system that provided the first scan based sales information to the company to assit in merchandising decisions.I managed about 100 vendors in a project to collect product dimensions for every product being sold in every divisions. We spent one week in each division collecting the product dimensions of all the irtems in each division. The merchandisng group used the information to begin using space management in their division. Show less

General Office - Cincinnati, Ohio

Responsible for the procurement of all Ground Meat Products for the company including price negotiations, distribution, health and safety of the product. I purchased about 4 million pound of product each week. Attended the Iowa State University Meat Safety Program. Added the first Local Area Network into General Office while in this position to assist the procurement and distribution process in the Corporate Meat Department.

General Office, Cincinnati Ohio

Apollo Space Management - Part of the initial group of 6 employees to work on Space Management in the company. My job was to work with the Grocery Merchandising Department in General Office to begin using the tool.

Cincinnati Division

Kroger Store Management - Completed the Kroger Store Management 6 month training program in 3 months. Worked in 3 stores before being promoted to the Corporate Office in February of 1988.

Cincinnati Division

Cheese Shop Manager, Assistant Head Deli Clerk, Head Deli Clerk & Lead Baker while attending College and Graduate School

Applied Science Of Consumer Research, Consumer Research

A two week program that concentrated on various tools and applications to measure Customer Research for Business purposes.

Executive Study Course, Microbiology Of Meat Safety

A one week course that concentrated on the microbiology of fresh meat.

Mba, Marketing Research

Master of Business Administration in Marketing with a concentration in Research

Bba, Marketing And Management (Double Major)

Double Major in Management and Marketing