Mike Ritchie Email & Phone Number

Richmond, Virginia, Us

Responsible for extending the Richmond Region (Chesterfield, Henrico, Hanover, New Kent, Richmond City, Colonial Heights and town of Ashland) tourism brand through web, video and other paid media digital marketing channels. Responsible for SEO, SEM and CMS for VisitRichmondVA.com., the Region’s official tourism web site. Increased unique visitor traffic to VisitRichmondVA.com more than 100% in less than one year through aggressive SEM, SEO efforts and coordinated social media and email campaigns. Increased organic search traffic and page views more than 100% while increasing ad revenue from the site by more than 300% during the same period.Concept to completion management of video production for CTV, broadcast, programatic and social channels.

Provided marketing, advertising, and production workflow services for regional and national retail and financial clients.Developed website print and broadcast TV campaigns. Implemented and monitored online analytics to accurately measure results from the campaigns.Developed and managed the production and deployment of B2B direct response campaigns for Richmond-based financial institutions. Researched and developed new workflow procedures for the design, internal approval and production of a 6.5 million piece semi-monthly FSI mailer for a national retail chain. New procedures increased efficiency by saving the client internal hours and over 20% in out-of-pocket expenses for each mailer. ROI; the new system paid for itself in less than one year.

Managed the planning, creative concept, production and implementation of websites, branding, paid media, email, direct response campaigns, trade show and POS materials for a variety of Fortune 500, retail, healthcare, real estate, financial, B2B, government and non-profit clients.Provided analytics to measure results from digital, print and broadcast media campaigns. Analyzed data to adjust creative messaging to achieve specific client goals and objectives.Developed and monitored project budget and timelines. Managed creative and account services, research, production functions and external vendors to ensure on time and on budget delivery of materials.

Managed a creative and production staff of 14 to concept and produce internal and external marketing materials for all of Anthem's insurance products. Worked directly with senior level management of each product line to create marketing materials for prospective customers and product literature for existing customers. Researched, purchased and managed the network set up of a new computer system for the entire department.