Chief Strategy Officer responsible for leading strategic planning, strategy execution / project management office (PMO), M&A (mergers, acquisitions, divestitures), development of adjacent and ancillary business lines, and innovation.Additionally, served as Interim Chief Marketing Officer (Aug. 2023 - Dec. 2023)

Lead corporate strategy and strategic planning responsible for driving organic and inorganic growth for across the portfolio of all-star eCommerce/DTC brands (1800Flowers.com, Harry & David, Personalization Mall, Cheryl's Cookies, Shari's Berries, The Popcorn Factory, Simply Chocolate, 1800Baskets.com, Fruit Bouquets, Wolferman's Bakery, Stock Yards, bloomnet, DesignPac, napco)

• Reporting to the CFO of $12B retailer, lead global 30-person team responsible for Corporate Strategy, Business Development, Business Unit Strategy, Strategic Planning, and Customer Insights and Analytics

Engagement Manager (2015 – 2016), Senior Consultant (2013 – 2015)Strategy Projects – Retail and Technology Industries• Worked with CEO of $3B+ retailer to evaluate expansion into international markets, including market attractiveness, strategic/customer fit, method of entry, and projected financials• Partnered with technology company to identify go-to-market strategy for “Internet of Things” retail platform• Conducted impact analysis, framed business cases, and formulated recommendations to inform omnichannel strategy related to “ship from store”, “buy online, pickup in store”, and “RFID tagging” for a national retailer• Guided a $15B+ retailer through the marketing innovation development process, focusing on high-value, analytics-supported digital marketing ideas to generate $200M+ in incremental revenue• Led team to create a Deloitte Omnichannel Retail report offering a point of view on current and future trendsM&A Projects – Retail and Professional Services Industries• Managed team to stand up an Integration Management Office of retailers with $50B+ combined revenue; coordinated cross-functional sessions for ~60 clients and directed all project management processes• Partnered with CEO and COO of a German/US joint venture to develop an integrated talent strategyAnalytics and Reporting Project – Retail Industry• Guided team to create interactive dashboards for the CEO of a $50B+ retailer to help executives identify trends in prioritized areas, drill down to root cause issues, and make real-time, data driven decisionsMarketing / Operating Model Projects – Retail Industry• Worked with CMO of $15B+ retailer to develop a customer-centric marketing operating model based on work rationalization analysis and executive talent assessments • Led team to evaluate existing capabilities and the impact of new initiatives on people, process, and systems

• Partnered with cross functional leaders to conduct competitive analysis, develop scenario models, and lead the facilitation of a “war game” to simulate competitive responses and develop internal recommendations

Consultant (2010 – 2011), Business Analyst (2008 – 2010) Strategy Projects – Business to Business, Retail, and Consumer Products Industries• Teamed with sales leadership of $450M business to design a growth strategy to achieve $80M growth target • Worked with Chief Merchant of a retailer to develop customized long-term growth plans for fourteen consumer products suppliers; expected to grow sales by $980M over three years• Managed two Deloitte analysts in the design and implementation of a B2B sales go-to-market strategy• Identified short and long term strategic initiatives by analyzing corporate and category strategies, sales and margin performance, and cross-functional client team interviewsOperations Improvement Project – Retail Industry• Redesigned and implemented new store receiving process for a 250+ store retail chain, resulting in a 50%-time reduction in supply chain processes and generating annual savings of $17M