Mike Roddick Email & Phone Number

Nashville, Tn, Us

Brentwood, Tn

LTBL Tech, LLC was founded to significantly improve the safety footprint of manufacturing and warehousing facilities via traffic management and warning systems products. LTBL (Let There Be Light) offers proprietary LED and Laser technologies which, when applied, can support compliance of traffic management signs (e.g. STOP, YIELD) and safe traffic flow within facilities housing both pedestrian and heavy equipment (forklift) traffic in close proximity.

Founded as a 1099 sales & marketing consulting firm serving small to mid sized companies, originally in the medical / surgical market space. Responsibilities include assessment of market space, human capital needs including hiring and training all support staff, develop operating budgets and monitor cash flow, and offer model based short and long term sales projections. Achievement Milestones:Executed several high impact independent consulting agreements (below)Developed and implemented an innovative and unique sales and marketing program for custom orthopedic device (below)Erased corporate debt completely in 2008

Memphis, Tn

Contracted as consultant to completely overhaul both outside and inside sales personnel (Director of HR), development of sales training program, and implement employee review protocol.

Recruited to increase sales in this under productive Cooper Gynecology business unit in the Middle TN and Western KY. territory. Increased revenues 300% In just over two years. Cooper made decision to hire direct representative in 11/10.

Developed industry unique solutions to debilitating falls of consequence within the geriatric population. Through the clinical assessment of balance and gait and the introduction of custom balance stabilization devices where applicable, Cogent was able to minimize fall risk within this highly "at risk" population. Billings exceeded $ 400,000. in first year and the company became debt free at month 8. Reimbursement issues forced closure of business unit in June of 2009.

Knoxville, Tn

Nine month agreement to overhaul, re-launch and expand their mobile bone density service throughout TN. Terminated and rehired all sales and service personnel, developed and implemented training, developed support literature and controlled operational budget on salaries and equipment. Achievement Milestones:Grew revenues exponentially (700%) while strategizing regional expansionHired and trained 5 direct reps and aligned all TN territoriesAcquired 3 additional mobile labs to support expansionTeam leader in developing A.C.T. custom sales tracking software

Eastern U.S.

Eastern US: Six month renewable consulting agreement to recruit and manage an independent sales force for the entire Eastern United States reporting to the President and VP of Sales. Developed distribution network totaling 14 reps and coordinated training and skills labs for WaveLight in the aesthetic laser market space. Despite several key system sales, corporate discontinued U.S. sales and the management team was disbanded.

Originally a 12 month consultation agreement to assemble an independent rep network for 27 states in the eastern US to market products in the incontinence market space. Contract negotiations with both healthcare providers and product distribution suppliers became a critical function. Achievement Milestones:Recruited an outstanding team of 19 independent reps and distribution groups.Took first year sales to 2.7 MM representing 65% of corporate salesDeveloped 9 KOLs (key opinion leaders - MDs) serving as surgical "proctors" and speakers

Recruited to reverse significant under performance in the Mid Atlantic region within this national company involved in the reprocessing and redistribution of surgical devices originally labeled as "single use". Replaced 4 reps in this hybrid sales region of 8 direct and 3 independent representatives. Achievement Milestones:Highest Growth rate (37%) among 5 national regions for 6 month period ending 12/02 Developed cost savings matrix for executive C-Suite presentationDefined "best practices" model implemented by centers of excellence

Recruited to manage and develop 5 additional expansion territories within the SE region for this manufacturer of laparoscopic and open disposable gynecological and urological bipolar devices. Consulted with executive team in launching new bipolar generator technology. Responsible for a hybrid sales force of 21 independent and direct reps. Key responsibilities:Assist VP Sales/Marketing in recruiting regional sales managers, product managers and sales representativesMember of management advisory board - assist in the launch of new products and technologies -evaluation committee for promotional literatureAssist in editing procedural videotapes for trade shows MD mailings and field sales support Responsible for sales sample and travel budgetsSet up pre-launch high profile beta site hospitals with KOLs to obtain pre-launch product information on efficacy, etc.

Promoted from independent distributor for Louisiana to Regional Manager for Southeast USA for this inclusive line of optics and instrument sets for minimally invasive surgery. Enjoyed back to back Manager of the Year awards for executing outstanding sales results from 14 independent / direct reps. Responsibilities included all regional hiring, training, territory alignments, quota establishments, motivation, coaching and post call critique. Achievement Milestones: 1998 Region Manager and Region of the Year Award - 79% growth1997 Region Manager and Region of the year Award - 48% growth

Bachelor, General Studies

Education record