Mike Rosen

Mike Rosen Email and Phone Number

Chief Marketing Officer @ Guide Dog Foundation for the Blind and America's VetDogs | Marketing Communications @ Guide Dog Foundation for the Blind
smithtown, new york, united states
Mike Rosen's Location
Smithtown, New York, United States, United States
About Mike Rosen

As the Chief Marketing Officer at the Guide Dog Foundation for the Blind and America's VetDogs, I lead the marketing and communications strategies for two of the most respected and impactful animal and human service organizations in the country. With 30 years of experience in consumer marketing, public relations, corporate social responsibility, nonprofit fundraising, and organizational management, I have a proven track record of delivering results that enhance brand awareness, reputation, and financial sustainability of the organizations I serve.My core competencies include integrated marketing, public relations, digital and social media, media relations, corporate communications, crisis management, cause marketing, product launches, media planning and buying, executive speechwriting, and editorial services. I am passionate about organizational culture, racial and gender equity, social and environmental justice, and the power of creativity, collaboration, and community. My mission is to leverage my skills and expertise to support the Guide Dog Foundation and America's VetDogs in their vision of creating life-changing and life-saving partnerships between people and our expertly trained guide, service, and facility dogs.

Mike Rosen's Current Company Details
Guide Dog Foundation for the Blind

Guide Dog Foundation For The Blind

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Chief Marketing Officer @ Guide Dog Foundation for the Blind and America's VetDogs | Marketing Communications
smithtown, new york, united states
Website:
guidedog.org
Employees:
121
Mike Rosen Work Experience Details
  • Guide Dog Foundation For The Blind
    Chief Marketing Officer
    Guide Dog Foundation For The Blind Jul 2022 - Present
    United States
  • America'S Vetdogs
    Chief Marketing Officer
    America'S Vetdogs Jul 2022 - Present
    United States
  • Freelance
    Consumer Marketing, Csr, Nonprofit Fundraising And Management Consulting
    Freelance Oct 2021 - Jul 2022
    New York City Metropolitan Area
    Selective consulting assignments during my first career sabbatical in 25+ years to help care for my aging parents, enjoy my family, recharge my brain, and refuel my soul.
  • Fairfield County'S Community Foundation
    Chief Revenue And Business Development Officer
    Fairfield County'S Community Foundation May 2018 - Sep 2021
    Norwalk, Connecticut
    Established new role as head of unified development, philanthropic services, and marketing communications functions for one of Connecticut’s most vital nonprofit funders and capacity-builders, dedicated to closing opportunity gaps and creating equity in education, economic opportunity, housing, and healthcare. Responsible for taking business development, fundraising, marketing, and corporate partnership efforts to highest level of excellence by driving new revenue opportunities, refining the… Show more Established new role as head of unified development, philanthropic services, and marketing communications functions for one of Connecticut’s most vital nonprofit funders and capacity-builders, dedicated to closing opportunity gaps and creating equity in education, economic opportunity, housing, and healthcare. Responsible for taking business development, fundraising, marketing, and corporate partnership efforts to highest level of excellence by driving new revenue opportunities, refining the organization’s business model, leading strategic marketing communications, expanding the donor base and collaborating with cross-functional Leadership Team to refine and define organizational strategy.Increased unrestricted fundraising revenue by more than 61%, community impact program revenue by more than 35%, and total revenue by more than 45% from $19.5MM to $28.5MM, excluding investment returns, from FY19 to FY21.Grew corporate partnership and sponsorship revenues by more than $2M from FY19 to FY21, creating new partnerships within an array of industry sectors, including but not limited to: Bridgeport Islanders Hockey Club, Diageo North America (Bulleit Bourbon, Crown Royal, Don Julio, Guinness, Johnnie Walker, Smirnoff), Henkel North America, NBC Sports, Nordstrom, Stop & Shop, Synchrony, Target, Tudor, Wells Fargo, and Xerox. Show less
  • Keep America Beautiful
    Chief Marketing Officer
    Keep America Beautiful Jan 2015 - May 2018
    Greater New York City Area
    Hired as first new member of nonprofit organization’s leadership team by new President and CEO to lead comprehensive revitalization of external and internal marketing and communications infrastructure, brand position as well as rebuilding of organizational culture and donor base. Expanded traditional, nonprofit corporate communications structure to a fully-integrated, digital-first brand marketing and communications platform to support Development, Affiliate Services, Programming, and… Show more Hired as first new member of nonprofit organization’s leadership team by new President and CEO to lead comprehensive revitalization of external and internal marketing and communications infrastructure, brand position as well as rebuilding of organizational culture and donor base. Expanded traditional, nonprofit corporate communications structure to a fully-integrated, digital-first brand marketing and communications platform to support Development, Affiliate Services, Programming, and Sponsor/Partner Stewardship.Updated vision, mission, and values brand position for first time in 15 years.Led rebrand to inspire a younger generation to pitch in and create a cleaner, greener, and more beautiful America, establishing a cross-functional in-house team and managing external agency partners to return the community improvement nonprofit to its former position of influence and prominence.Launched “Let’s Talk About America,” the first PSA campaign for the organization since the iconic “Crying Indian” ad from early 1970s.Generated over $76.9MM in donated mixed media value, more than ONE BILLION household impressions, and more than $2,100 in free media space for every dollar invested in distribution. Ranked by Nielsen in the top 1% of all PSAs monitored of more than 1,500 campaigns.Oversaw and established more than 50 relationships with new and existing sponsors, corporate, nonprofit, and association partners, including, but not limited to: The Ad Council, Altria, American Chemistry Council, Best Buy, Dow, H&M, Dr. Pepper, Keurig Green Mountain, Lowe’s, McDonald’s, Nestle Waters North America (now BlueTriton Brands), PepsiCo, Pernod Ricard’s Absolut and Jameson brands, Procter & Gamble, and Unilever. Show less
  • Blue Wolf Communications
    President
    Blue Wolf Communications Oct 2010 - Jan 2015
    Established new B2C and B2B integrated marketing and public relations boutique agency, providing a portfolio of services traditionally offered only by the largest ‘traditional’ firms. Clients included: Gogo Inflight WiFi, Hayneedle.com, HoMedics, House of Marley (Estate of Bob Marley), JAM Audio, myCharge, Nestle Waters North America, ProFlowers, and Vistaprint.Led business development to grow revenue from approximately $400,000 in 2010 to more than $4 million with staff of 10, plus… Show more Established new B2C and B2B integrated marketing and public relations boutique agency, providing a portfolio of services traditionally offered only by the largest ‘traditional’ firms. Clients included: Gogo Inflight WiFi, Hayneedle.com, HoMedics, House of Marley (Estate of Bob Marley), JAM Audio, myCharge, Nestle Waters North America, ProFlowers, and Vistaprint.Led business development to grow revenue from approximately $400,000 in 2010 to more than $4 million with staff of 10, plus freelancers.Established and expanded services to include experiential marketing and media planning/buying functions, which became top revenue growth drivers.Oversaw agency media relations function, issue and brand reputation management, client services, and employee relations. Show less
  • Bratskeir & Company
    Co-Ceo (Multiple Positions Over 16 Years)
    Bratskeir & Company Jan 1994 - Oct 2010
    Greater New York City Area
    Established record of career achievements and fast-track promotions for multi-million dollar marketing communications, public relations and corporate communications agency. Partner in leadership team which sold agency in 2000 to MDC Partners. Represented publicly traded and privately held companies and brands in diverse consumer and corporate sectors, including: 1-800-Flowers.com, American Cancer Society, The Body Shop, Burger King, Cablevision, Callaway Golf, Chiquita, Children’s… Show more Established record of career achievements and fast-track promotions for multi-million dollar marketing communications, public relations and corporate communications agency. Partner in leadership team which sold agency in 2000 to MDC Partners. Represented publicly traded and privately held companies and brands in diverse consumer and corporate sectors, including: 1-800-Flowers.com, American Cancer Society, The Body Shop, Burger King, Cablevision, Callaway Golf, Chiquita, Children’s Museum of Manhattan, Condé Nast, COTY, Inc., Dyson, Elizabeth Arden, FOX Sports, Frito-Lay, Hasbro, Hearst Corporation, illycaffè USA, JCPenney, Liz Claiborne, L’Oreal USA, LPGA, NutriSystem, PepsiCo, ProFlowers, Revlon, and Yankee Candle. Show less
  • New York Islanders Hockey Club
    Media Relations Assistant
    New York Islanders Hockey Club Sep 1993 - Jun 1994
  • New York State Democratic Committee
    Media Relations Assistant/Get Out The Vote
    New York State Democratic Committee Jun 1993 - Nov 1993

Mike Rosen Education Details

Frequently Asked Questions about Mike Rosen

What company does Mike Rosen work for?

Mike Rosen works for Guide Dog Foundation For The Blind

What is Mike Rosen's role at the current company?

Mike Rosen's current role is Chief Marketing Officer @ Guide Dog Foundation for the Blind and America's VetDogs | Marketing Communications.

What schools did Mike Rosen attend?

Mike Rosen attended State University Of New York At Albany.

Who are Mike Rosen's colleagues?

Mike Rosen's colleagues are Liz Hopper, Mona Rechner, Barbara Kaiser, Janice Barnikiel, Nikki Scrivens, Cru De Vil, Kelsey Horst.

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