Mike Rosen Email & Phone Number

United States

United States

New York City Metropolitan Area

Selective consulting assignments during my first career sabbatical in 25+ years to help care for my aging parents, enjoy my family, recharge my brain, and refuel my soul.

Norwalk, Connecticut

Established new role as head of unified development, philanthropic services, and marketing communications functions for one of Connecticut’s most vital nonprofit funders and capacity-builders, dedicated to closing opportunity gaps and creating equity in education, economic opportunity, housing, and healthcare. Responsible for taking business development, fundraising, marketing, and corporate partnership efforts to highest level of excellence by driving new revenue opportunities, refining the… Show more Established new role as head of unified development, philanthropic services, and marketing communications functions for one of Connecticut’s most vital nonprofit funders and capacity-builders, dedicated to closing opportunity gaps and creating equity in education, economic opportunity, housing, and healthcare. Responsible for taking business development, fundraising, marketing, and corporate partnership efforts to highest level of excellence by driving new revenue opportunities, refining the organization’s business model, leading strategic marketing communications, expanding the donor base and collaborating with cross-functional Leadership Team to refine and define organizational strategy.Increased unrestricted fundraising revenue by more than 61%, community impact program revenue by more than 35%, and total revenue by more than 45% from $19.5MM to $28.5MM, excluding investment returns, from FY19 to FY21.Grew corporate partnership and sponsorship revenues by more than $2M from FY19 to FY21, creating new partnerships within an array of industry sectors, including but not limited to: Bridgeport Islanders Hockey Club, Diageo North America (Bulleit Bourbon, Crown Royal, Don Julio, Guinness, Johnnie Walker, Smirnoff), Henkel North America, NBC Sports, Nordstrom, Stop & Shop, Synchrony, Target, Tudor, Wells Fargo, and Xerox. Show less

Greater New York City Area

Hired as first new member of nonprofit organization’s leadership team by new President and CEO to lead comprehensive revitalization of external and internal marketing and communications infrastructure, brand position as well as rebuilding of organizational culture and donor base. Expanded traditional, nonprofit corporate communications structure to a fully-integrated, digital-first brand marketing and communications platform to support Development, Affiliate Services, Programming, and… Show more Hired as first new member of nonprofit organization’s leadership team by new President and CEO to lead comprehensive revitalization of external and internal marketing and communications infrastructure, brand position as well as rebuilding of organizational culture and donor base. Expanded traditional, nonprofit corporate communications structure to a fully-integrated, digital-first brand marketing and communications platform to support Development, Affiliate Services, Programming, and Sponsor/Partner Stewardship.Updated vision, mission, and values brand position for first time in 15 years.Led rebrand to inspire a younger generation to pitch in and create a cleaner, greener, and more beautiful America, establishing a cross-functional in-house team and managing external agency partners to return the community improvement nonprofit to its former position of influence and prominence.Launched “Let’s Talk About America,” the first PSA campaign for the organization since the iconic “Crying Indian” ad from early 1970s.Generated over $76.9MM in donated mixed media value, more than ONE BILLION household impressions, and more than $2,100 in free media space for every dollar invested in distribution. Ranked by Nielsen in the top 1% of all PSAs monitored of more than 1,500 campaigns.Oversaw and established more than 50 relationships with new and existing sponsors, corporate, nonprofit, and association partners, including, but not limited to: The Ad Council, Altria, American Chemistry Council, Best Buy, Dow, H&M, Dr. Pepper, Keurig Green Mountain, Lowe’s, McDonald’s, Nestle Waters North America (now BlueTriton Brands), PepsiCo, Pernod Ricard’s Absolut and Jameson brands, Procter & Gamble, and Unilever. Show less

Established new B2C and B2B integrated marketing and public relations boutique agency, providing a portfolio of services traditionally offered only by the largest ‘traditional’ firms. Clients included: Gogo Inflight WiFi, Hayneedle.com, HoMedics, House of Marley (Estate of Bob Marley), JAM Audio, myCharge, Nestle Waters North America, ProFlowers, and Vistaprint.Led business development to grow revenue from approximately $400,000 in 2010 to more than $4 million with staff of 10, plus… Show more Established new B2C and B2B integrated marketing and public relations boutique agency, providing a portfolio of services traditionally offered only by the largest ‘traditional’ firms. Clients included: Gogo Inflight WiFi, Hayneedle.com, HoMedics, House of Marley (Estate of Bob Marley), JAM Audio, myCharge, Nestle Waters North America, ProFlowers, and Vistaprint.Led business development to grow revenue from approximately $400,000 in 2010 to more than $4 million with staff of 10, plus freelancers.Established and expanded services to include experiential marketing and media planning/buying functions, which became top revenue growth drivers.Oversaw agency media relations function, issue and brand reputation management, client services, and employee relations. Show less

Greater New York City Area

Established record of career achievements and fast-track promotions for multi-million dollar marketing communications, public relations and corporate communications agency. Partner in leadership team which sold agency in 2000 to MDC Partners. Represented publicly traded and privately held companies and brands in diverse consumer and corporate sectors, including: 1-800-Flowers.com, American Cancer Society, The Body Shop, Burger King, Cablevision, Callaway Golf, Chiquita, Children’s… Show more Established record of career achievements and fast-track promotions for multi-million dollar marketing communications, public relations and corporate communications agency. Partner in leadership team which sold agency in 2000 to MDC Partners. Represented publicly traded and privately held companies and brands in diverse consumer and corporate sectors, including: 1-800-Flowers.com, American Cancer Society, The Body Shop, Burger King, Cablevision, Callaway Golf, Chiquita, Children’s Museum of Manhattan, Condé Nast, COTY, Inc., Dyson, Elizabeth Arden, FOX Sports, Frito-Lay, Hasbro, Hearst Corporation, illycaffè USA, JCPenney, Liz Claiborne, L’Oreal USA, LPGA, NutriSystem, PepsiCo, ProFlowers, Revlon, and Yankee Candle. Show less