Equal parts customer-experience maximalist, process improvement optimist, and data evangelist.I believe in the power of independent thinking, active listening and incremental gains.Grade school trauma I’m most grateful for: having to memorize & recite Robert Frost’s “The Road Not Taken”.My most fulfilling roles have always involved building and leading effective teams.I’ve worked as a member of senior leadership teams responsible for directing cross-functional priorities while exceeding top and bottom line growth targets. I'm passionate about leveraging data and technology to optimize organizational performance, with a particular focus on improving sales execution. I’m driven by the pursuit of delivering a meaningful customer experience, and I aspire to always remain curious.So how did I get here... After earning my degree in finance, I embarked on a career in sales prior to digital lead generation and the boom of big data. As I began working with some of the largest manufacturers in the foodservice industry, I was exposed to early CRM systems and the attempt to coordinate marketing strategies and product launches with sales execution. 1. I was drawn to sales leadership roles and became fascinated with the traits of high performing operations.2. I witnessed the inefficient utilization of sales pipelines in most organizations; and this intrigued me.3. I began to see a path to competitive advantage that affordable and scalable technology could deliver. Now I combine my technology and process improvement experience with the leadership and communication skills I developed in sales to build solutions that increase effectiveness in sales execution. I find tremendous satisfaction helping organizations imagine adaptive and innovative responses to changing business conditions.My most unique skillset: the ability to help business stakeholders identify and prioritize their needs; and then communicate this vision to key I.T. resources and work with them in an agile process to build solutions.Areas of expertise I enjoy incorporating into my work:• Coaching and Leadership• CRM Design - Salesforce, Microsoft Dynamics• Sales Operations Oversight• Marketing and Sales Alignment• KPI & Metrics Development• Agile & Scrum Methodologies• Sales Planning & Governance• Foodservice Manufacturing • Business Process Improvement• Change Management StrategyI'm always interested to hear fresh approaches and make new connections.Feel free to reach out to me on LinkedIn.
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Director, Global Crm Product OwnerRich Products Corporation Mar 2021 - May 2022Buffalo, New York, United States• Leadership role for the convergence of all CRM systems and sales processes across global operations.• Design of a single-org architecture within Salesforce to instill unified and consistent methods of work.• Delivered a robust CRM experience that streamlined operational efficiencies and resulted in cost savings.• Enabled global metrics analysis and a foundation for digital marketing and e-commerce transformations.• Achieved go-live deadlines in 4 unique global business regions, including a Microsoft Dynamics migration.Key growth & learning from this role:• Incorporating discrepant perspectives into the solution design process always leads to unintended value.• A greater awareness of nuances that exist in cross-cultural remote collaboration - and the importance of facilitating conversations that allow equal voice in the agile process.• The benefits of conducting thorough process mapping and alignment prior to software configurations.• How vital that purposeful change management strategy and execution are to achieving long-term success. -
Director, Sales Planning & OperationsRich Products Corporation May 2018 - Jun 2021Buffalo/Niagara, New York Area• Built inaugural sales planning department: designed functional structure, then hired and coached team.• Collaborated with marketing to build two-year strategic plans, exceeding profit targets in 3 of 4 years.• Co-created CRM app that provided sales team with algorithm generated high-priority customer targets.• Designed outline for a SQL database system recording customer purchases and providing sales leaders with 360 analysis of strategic customer segments; resulting in 6 figure savings of excess rebate payments.• Revenue optimization via efficient distributor price increases and contract management trade remittance.• Designed corporate distribution Power BI dashboards to support business reviews and category analysis.• Agile iteration with I.T. team to design and deploy quarterly CRM enhancements for US/Canada operations.Key growth & learnings from this role:• A comprehensive understanding of the integrated business process for a large foodservice manufacturer, including strategies governing: distribution, marketing, finance, trade, demand planning, and sales planning for all customer segments.• When mentoring, the encouragement of critical thinking and adaptability skills benefit individual development far more than providing a desired outcome with specific instructions on how to accomplish.• The value of working in an agile process when tackling large efforts such as master data management and system design.• The dynamics of enterprise cross-functional inputs, expenses and variables that affect decision making when managing to divisional bottom-line profitability targets. -
National Account ManagerRich Products Corporation Mar 2016 - May 2018Greater Philadelphia Area• Maximized value of CMO contracts through prescriptive field sales plans focused on strategic customers.• Cultivated relationships with Sodexo corporate leadership that extended US contract to global partnership.• Rich's team received Sodexo Vendor of Year award for 2016 fiscal year.• Generated new long-term contracts with tier-2 CMOs and revenue optimization programs with GPOs. • Initiated program for systematic collection of rebate claim data for operator profiling & category analysis.Key growth & learnings from this role:• Intensive understanding of contract structure and negotiation with the four major contract management organizations in foodservice.• How CMOs assemble and leverage a hierarchy of GPOs to increase purchasing power and drive revenue. -
District Sales Manager - Mid AtlanticRich Products Corporation Dec 2013 - Mar 2016Baltimore, Maryland Area• Collaborated on leadership team to develop consistent sales practices for transition to direct sales model.• Hired, trained, and led 8 person regional sales team as organization transitioned to a direct sales force.• Renegotiated all distribution contracts for net-favorable trade payouts and new product launches.• Delivered double digit sales growth and exceeded financial-margin targets in 2014 and 2015. -
Enterprise ManagerAdvantage Waypoint Aug 2010 - Dec 2013 -
Regional Sales Manager - New EnglandTyson Foods Jul 2007 - Aug 2009 -
Regional Sales Manager - Southeast U.S.Kettle Cuisine Apr 2005 - Jul 2007 -
Sr. Business ManagerDaymon Worldwide Aug 2001 - Apr 2005 -
Business ManagerDaymon Worldwide Jan 1999 - Aug 2001
Mike Rozum Education Details
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Finance, General
Frequently Asked Questions about Mike Rozum
What is Mike Rozum's role at the current company?
Mike Rozum's current role is Sales Leadership • Director Global CRM • Director Sales Planning & Operations • I leverage my sales and technology experience to create solutions that enable digital transformations and more effective selling teams..
What schools did Mike Rozum attend?
Mike Rozum attended James Madison University.
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Michael Rozum
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Michael Rozum
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Michael Rozum
Omaha, Ne
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