Mike Samora, Mba personal email
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Achieving market leadership on global platforms through innovative strategies, keen insight and focused execution is my passion. My specialty is serving as a strategic partner to C-suite, boards, investors, and key decision-makers, persevering through seemingly unsurmountable challenges to right-size organizations, penetrate global markets, and spur dramatic growth. Leveraging my deep experience across strategic marketing and product management/development honed early in my career at world-class companies, including Procter and Gamble, Coca-Cola, and The Campbell Soup Company. I quickly identify and remove barriers to business growth, while capturing new opportunities. An inspirational leader, I build cultures of inclusiveness, accountability and respect that work in alignment to drive overall business success. Noted for:Diversifying for GrowthAs President, expanded Ironclad USA's focus on industrial coatings installation services to include an international wholesale materials distribution branch as well as garage floor and resinous countertop kits aimed at the consumer DIY market segment, significantly growing company annual sales.Reinvigorating New Product DevelopmentIntroduced strategic new product development management processes at The Campbell Soup Company that delivered increased New Product Vitality rate, diversified portfolio, and strengthened sales in new channels.Entrepreneurial LeadershipProven track record of identifying new market/business opportunities and launching new ventures and initiatives that deliver superior results. The ability to organize and motivate a group of people through innovation, building trust, risk optimization, taking advantage of opportunities, and managing the dynamic organizational environment have been the drivers of success. Capturing Global MarketAs Senior Director of Global Marketing, initiated high-profile strategic marketing campaigns that propelled Genie Aerial Work Platforms to the most recognized lift brand in the world and increased sales outside the US by +35%.Executive Strengths for Key Business ImpactStrategic Planning – Global Sales and Marketing – Business Development – Operations – S&OP – P&L – Market Development – Branding – Competitive Analysis – Negotiations – Change Leadership – Business Transformation – Turnaround – Organizational Development – Process Improvement – M&A – Due Diligence – Integration – Strategic Partnerships and Alliances – Product Development and Management – Cross-Functional Team Development, Leadership, and Mentorship
North Shore Holdings Corporation
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PresidentNorth Shore Holdings Corporation May 2022 - PresentSeattle, Washington, United States
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Founder/General ManagerIronclad Usa Llc Mar 2013 - Jan 2018Seattle, Washington, United StatesIdentified unique market opportunity to start and lead highly specialized industrial services company, orchestrating market-driven results with high profile manufacturing companies in the Aerospace, Food and Beverage, Commercial Construction, and Defense industries. -
Senior Director, Global Marketing And Market IntelligenceGenie – A Terex Brand Sep 2008 - Mar 2013Redmond, Washington, United StatesSenior-level responsibility in this $2 billion global construction equipment manufacturing business unit. Led the global marketing function responsible for developing and executing business plans and initiatives that drove business growth. Primary team responsibilities included brand and product advertising, brand positioning, social and digital marketing, new product market launches, marketing communications, market intelligence/research, customer insight, tradeshows and events, pricing analysis, production forecasting, and channel/business development. -
Founder/Vice President, Sales And MarketingPremier Postage May 2005 - Aug 2008Bothell, Washington, United StatesFrom start-up joint venture with Pitney Bowes, developed, marketed and sold licensed and proprietary custom postage stamp products. Primary licenses included MLB, NASCAR, NBA, Orange County Choppers, Professional Bull Riders, and the Thomas Kinkade Art Collection. Sales channels also included mass market retailers, USPS retail lobbies, e-commerce websites, online affiliates, and catalog retailers.
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Director Of Marketing, Stockpot Soups And SaucesCampbell Soup Company Jan 2002 - May 2005Woodinville, Washington, United StatesCreated a unique and sustainable brand vision and directed staff to flawlessly execute against strategy within this $85 million subsidiary of The Campbell Soup Company. Realigned general marketing function to better support organization priorities and growth. Corrected weaknesses in the brand’s core positioning strategy and introduced new design standards that reinforce the core strategy. -
Marketing Manager, U.S. Fountain DivisionThe Coca-Cola Company Aug 1995 - Dec 1997Atlanta, Georgia, United StatesServed as integral part of Casual Dining National Accounts customer team responsible for developing strategies that leveraged marketing, promotional, and research resources to generate win/win business scenarios for the customer and the Company. -
Assistant Brand Manager, Food And Beverage DivisionProcter & Gamble Jun 1993 - Aug 1995Cincinnati, Ohio, United StatesMarketing management positions of increasing responsibility within $6 billion Food and Beverage Division.
Mike Samora, Mba Skills
Mike Samora, Mba Education Details
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Marketing, Management Strategy -
Public Administration
Frequently Asked Questions about Mike Samora, Mba
What company does Mike Samora, Mba work for?
Mike Samora, Mba works for North Shore Holdings Corporation
What is Mike Samora, Mba's role at the current company?
Mike Samora, Mba's current role is Entrepreneurial Leader – Shaping Organizations for Sustainable Growth and Profitability ǀ Business & Brand Builder ǀ Master Storyteller ǀ Restructure, Turnaround and Rapid Growth.
What is Mike Samora, Mba's email address?
Mike Samora, Mba's email address is mi****@****ail.com
What schools did Mike Samora, Mba attend?
Mike Samora, Mba attended Northwestern University - Kellogg School Of Management, Western Washington University.
What skills is Mike Samora, Mba known for?
Mike Samora, Mba has skills like Business Strategy, New Business Development, Strategic Planning, Brand Positioning, Marketing Strategy, Consumer Insights, Competitive Analysis, Consumer Behavior, Creative Development, Agency Relations, Media Planning, Channel Management.
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