Director, Field Marketing
Current- Spearheaded marketing initiatives for local venues, orchestrating impactful local and nationally-relevant promotions that enhanced brand visibility and drove foot traffic.- Developed and managed creative budgets tailored to individual venue needs, ensuring optimal resource allocation and return on investment.- Collaborated closely with the national booking team and local operations teams to devise first-run scheduling strategies, optimizing film screenings for maximum audience engagement.- Oversaw and provided leadership to field staff across all Alamo Drafthouse theaters, ensuring seamless execution of marketing campaigns and maintaining brand consistency.- Established strategic partnerships with leading film studios, traditional television networks, and streaming platforms, fostering innovative and compelling events that captivated audiences.- Led outreach efforts to cultivate relationships with key industry stakeholders, including talent, influencers, and tastemakers, facilitating mutually beneficial collaborations and amplifying brand reach.
