Mike Sauer Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

As DC director, I'm charged with telling the story of the University of San Diego, unifying individual colleges’ marketing efforts, and managing the institution's social media platforms and strategy.• Implemented cross-platform digital content strategy for USD's "Find Your Horizon" institutional marketing campaign. Partnered with campus marketing/web strategists on ideating content direction and strategy for top-level university landing pages, with the goal of increasing prospective student engagement and conversion.• Managed digital communication strategies for USD’s “Leading Change” capital campaign, which raised $300M — more than double the amount raised in previous campaigns — by effectively leveraging the university’s large alumni base and successful athletic programs.• Develop & implement comprehensive content strategy to support USD’s strategic plan of joining the forefront of Catholic higher education globally by 2024. *Lead efforts to identify content that maps to the plan’s six areas of focus. Collaborate with department-level contributors to develop stories for print, online & video. *Create campaigns and other distribution strategies for maximum reach, tying them to larger institutional objectives. *Initiate and lead semi-annual marketing summit, bringing together all campus stakeholders to collaborate, share best practices and set direction.• Manage university campaigns, publications, websites & social media reaching all external constituencies, including parents, donors, alumni, and the community at large. • Oversee assistant director, writers, web content strategist and external vendors.• Partner closely with analytics and demand generation teams on content metrics.

Department of Marketing and University Publications University of San DiegoWrote and edited printed materials that report on the activities of students, faculty, alumni, friends and donors of the university. Worked independently with university faculty and staff members to create publications and printers materials with original content and themes.Developed and maintained relationships with students, faculty and staff of the university in order to maintain fresh concepts for marketing collateral pieces as well as publications designed to further the university’s mission, values and international profile.Wrote and edited for projects being produced by a variety of campus administrative units, including but not limited to the Office of Admissions (‘See the Possibilities” campaign), the Joan B. Kroc School of Peace Studies (“The Nexus of Peace” school brochure), The SOLES Ph.D. in Leadership Studies Brochure, and a variety of other publications and projects.Assisted with the creative development and production of academic newsletters, which highlight for alumni and other campus constituents the latest news in the college, schools and other various academic entities on campus. Ensured that all publications and marketing materials met journalistic presentation standards (through AP style format) as well as university visual identity and graphic communication standards.Served as project manager for a variety of marketing projects and initiatives for the Department of Print and Brand Marketing at the University of San Diego.

Wrote and distributed news releases, company and corporate announcements for local, national and international media agencies.Worked in conjunction with clients, SEO developers and account executives on developing concise and cogent home and hanging page content. Scripted home page and international business hanging pages for San Diego-based residential remodeling contractor (www.berkhome.com).Developed brochures, fact sheets and direct mail/advertising copy for Berkley Homes, leading to a 50% increase in quarterly revenue (1/06-4/06).Authored team rider biographies for Roxy Swimwear’s “Rider Profiles”, as well as product specific content for a variety of clothing lines (specifically Spring ’06 online catalog).Well versed in copyediting technically specific books and manuals, most recently as an assistant editor for the book “The Four Corners of Handicapping”, as well as a comprehensive, data-specific guide covering all major California racing venues.

Created, edited, and assembled advertising, copy for a variety of print, radio and Internet media outlets.Canvassed local/national businesses for potential advertising/marketing opportunities within the publication, leading to a 40% increase in advertising-generated income between; Organized and implemented product marketing strategies for industry-related symposiums in Las Vegas, Los Angeles, San Francisco and Phoenix.Conducted on-site seminars and various other promotional/public relations work at all major Southern California racing venues (Del Mar, Santa Anita Hollywood Park).Assisted with copywriting and advertising layout for product specific brochures and direct mail.Authored, edited, and proofread articles for California’s leading thoroughbred racing periodical, a daily publication targeting experienced racing enthusiasts (daily circulation of around 50,000 nationally).Worked with guest writers (some of whom have no formal training in writing) to organize and refine articles.