Mike Sayer Email & Phone Number

Crewe, United Kingdom

Crewe, United Kingdom

Crewe, United Kingdom

Responsible for global product communications for the Bentley model portfolio, including- Definition of launch strategy, from first embargoed activity to reveal and media events. Includes cross-functional working with Marketing, Brand Communications and Project teams to ensure alignment of ideas and efficiency of delivery.- Design and delivery of the global launch events, media previews, global media drives, promotional projects and stunts, including the management of content creation and event agencies- Product photography and videography, including launch imagery, product films, B-roll and social media assets, from the first creative brief through to asset sign-off.- Technical aspects of the product range, including presentations, specifications and written launch collateralI am responsible for all communications for Bentley Motorsport, including but not limited to all race communications, photography and videography, motorsport lifestyle activities, social media content and product promotional events. Includes the management of supporting agencies, integration and support of customer race teams around the world, and alignment with Marketing activities.I have a strong understanding of both the technical and non-technical aspects of automotive products, brand and product positioning, luxury brand communications and media relations. My experience includes launch strategy management from first concept through to completion, extensive event planning and delivery, working with media outlets around the world, managing and coordinating agency work, producing suites of launch materials, conceiving and delivering creative concepts for media impact, and working with senior management up to Board level. I work with different teams across the business and around the world on a daily basis as part of a global role. I am an enthusiastic, passionate, hard-working and focused individual who enjoys the constantly varying nature of automotive communications.

Crewe, United Kingdom

Product PR Manager for Bentley Motors, with responsibility for technical and product-based PR for the Bentley model range. Working together with regional PR teams, my role is to design, create and manage press events, launches, special activities and any other product publicity. I work closely with the Engineering team and use my Engineering degree and skills to ensure that our products are demonstrated to the very best of their abilities.I moved to the role after two years as the Technical Assistant to Member of the Board for Engineering, following over two years as an Engine Calibration Engineer.

Assistant for engineering matters to Member of the Board, Engineering

Meng, Mechanical Engineering

Activities and Societies: IC Racing Formula Student Team 1st class degree achieved

Education record