RSLVE (re·solve) designs and executes inspiring apparel programs for organizations of all sizes. From t-shirts to tailored suiting, we collaborate with you to design stylish impressions that embody the spirit of your brand. And we do it all with an authentic commitment to style, people, and planet.

▶ 𝐒𝐍𝐀𝐏𝐒𝐇𝐎𝐓: Recruited and hired by private equity firm to catapult Fabian Couture family business into a 21st Century relevant brand. Provided clear path to growth and profitability, focusing on revitalizing sales organization, establishing leadership culture, modernizing systems and processes, and establishing new growth channels. Improved brand portfolio and product offerings. Directly reported to CEO, managed $6M division, and led team of sales and customer service professionals. ➜ COVID-19 Operations: Converted field and office team into fully functional remote team, managing vendor relations, new product development, production planning and product launch set-up. ▶ 𝐐𝟒 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐋𝐀𝐔𝐍𝐂𝐇: $2M+ projected annually by engineering contemporary line with sustainable/recycled high-performance-tech fabrics. 100% acceptance of product concept by presenting plan/forecast to CEO and board of directors. ● Teamed with fabric houses to develop contemporary uniform line made from high-performance proprietary technical fabrics using recycled materials, adhering to vigorous testing standards.● Led product styling, fit testing, and pattern development for line of 27 styles for men and women. ● Designed branding, sales, and marketing strategy for launch as well as pre-launch teaser promotion video.● Sourced overseas manufacturer, developed quality standards, negotiated price, and placed initial production orders in August 2020.

➜ 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐏𝐚𝐭𝐡: 2003 – Senior Account Executive ➜ 2010 – VP, Strategic Markets ➜ 2017 – VP, Sales/Marketing ➜ 2016 – left to start Joseph Smart Uniform ➜ 2017 – Rejoined ICO team as VP, Sales/Marketing.▶ 𝐒𝐍𝐀𝐏𝐒𝐇𝐎𝐓: Hired as first employee of startup uniform apparel company, key asset in growing $500K sales to $30M. Entrusted to manage $16M division; led and developed 10 direct reports: account executives, sales admins, account coordinators, and mentored support team of 150. Wore many hats: sales, marketing, back-end systems, product design, operations, and HR.▶ 𝐒𝐚𝐥𝐞𝐬 & 𝐏𝐫𝐨𝐟𝐢𝐭 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:● In 2010, increased sales $2M to $10M for 6 years, reduced client attrition, and improved cash flow by creating industry-disruptive service model streamlining purchasing/returns/shipping for multi-site national accounts.✓ Offered customized e-commerce sites for each client’s brand offerings.✓ Streamlined client’s admin, budgeting, and accounting by developing electronic purchasing cards.● Grew division sales 17% in 2018 by implementing CRM that improved direct marketing campaigns, tradeshow communications, and targeted sales promotions. ● Plus Size Project: Listened to customer feedback and data analytics to identify sales demographic in plus size uniforms across all client brands. Strategically positioned and featured body diversity and inclusion in all product imagery and marketing campaigns. ● Boosted brand exposure and new client base by championing ICO’s first digital content marketing campaign. ● Earned $9M uniform agreement for 3 Marriott brands as part of RFP, teaming with partners & creative team.● Grew division annual sales $2M to $16M ✓ Added $3.5M new business by cultivating partnerships with several large healthcare organizations.✓ Generated $11M sales through national real estate property management organizations.✓ Brought in $1M+ new business by tapping into resorts, hospitals, and banks in the Caribbean.

▶ 𝐒𝐍𝐀𝐏𝐒𝐇𝐎𝐓: Founded boutique uniform and corporate apparel company, generating $750K in 14 months. After 15 months, negotiated returned to ICO Uniforms as their VP of Sales / Marketing.