- Lead a sales team of 12 members to achieve revenue targets and increase market share within the optometry sector.- Develop and execute strategic sales plans that align with company objectives, resulting in a 17% increase in annual revenue.- Foster strong relationships with optometrists and eye care specialists, enhancing customer loyalty and satisfaction.- Conduct market analysis and competitive research to identify trends and opportunities for growth within the optometry market.- Collaborate with marketing departments to create effective promotional campaigns that drive product awareness and sales.

Achieved 23% year-over-year growth by identifying and capitalizing on new business opportunities within the vacation rental industry post hurricane. - Established relationships with key stakeholders, including homeowners and property management companies, to drive inventory growth and improve rental offerings.- Developed and executed strategic sales plans, marketing campaigns, and promotional activities that enhanced brand visibility and generated leads.- Monitored market trends and competitor activities, providing insights to senior management to refine business strategies.

Founded in 2024, The Reality Check Podcast and have become the nation's fastest growing new show. Brand Ambassador for the show, negotiate sponsorship contracts and cultivate key client relationships. Drive partnership strategy and negotiate content and distribution rights for show.

• Managed a team of 75 across multiple outlets and departments to achieve company record of $64M in top line revenue.• Expanded retail sales operation to add e-commerce store resulting in an 11% increase in sales.• Increased sales from $4.8M in 2021 to $6.2M in managing 7 different regions.• Created and executed strategic account plans resulting in 30% increase in upsell and cross-sell revenue. • Developed and maintained strong relationships with key stakeholders resulting in 27% increase in customer retention. • Developed operational budget and reported monthly, quarterly, and annually to BOD.• Negotiated vendor contracts to be more cost efficient in our business.• Managed team of 150 driving departmental revenue to a yearly record of $21M.

• Expanded the multi-facility retail operation to $6.5M achieving highest revenue total in company history. Turned around company culture and increased NPS to 87.5%% from 79%.• Leveraged relationship with Sysco and renegotiated new contracts for basic commodities and grocery items and reduced costs by 17%.• Established new KPI’s and HS&E standards and policies and procedures for restaurant operations, employees, and members.• Established relations and identified solutions resulting in commitment of $3.2M+ in new business and 12% margin enhancement.• Expanded the multi-facility retail operation to $6.5M achieving highest revenue total in company history.• Turned around company culture and increased NPS to 87.5%% from 79%.• Designed and launched the company's first outbound sales team (15), and increased revenues by $1M within the first 6 – months. Crafted multi-tiered outbound sales program targeting specific geographic areas. • Negotiated and secured corporate sponsorships with Nike and TaylorMade.• Project Managed golf course renovation, ensuring on time completion within $8.5M budget.• Managed Human Resources Associate Training Program from onboarding through 90-day evaluation.

• Managed team of 350 team members, six retail locations, six golf courses and clubhouses.• Responsible for talent acquisition, training, and professional development. • Exceeded $6M in retail sales for first time in company history. • Produced and sold several different price point hospitality packages for CSC more than $3M. • Leveraged professional sphere of influence and sold-out corporate hospitality tents, exceeding board’s expectations.• Created and executed the business plan to launch E-Commerce site for equipment sales. • Improved business sales by 30% over previous year and 45% over the year before.

• Oversaw $12M annual operating budget, retail operations of $2.5M, and staff of 50.• Led the Planning Committee for 2006 PGA Championship, ensuring an all-around unforgettable experience.• Delivered sales of 27 corporate events leading up to the tournament that led to an additional $2.2M in revenue.• Negotiated all media inquiries for the Club and served as spokesperson for Club on Golf Channel and CBS, NBC, ABC and ESPN.• Drove event retail sales to at the time record level of $16M in one week for 2012 Ryder Cup.• Supported vendor sales agents with sales goals in emerging technology products. • Devised and implemented action plans for revenue growth.• Oversaw $12M annual operating budget, retail operations of $2.5M, and staff of 50.• Extensive media training for both PGA Championship and Ryder Cup.• Develop and implement strategic marketing initiatives to increase membership and revenue.