Mike Searson Email and Phone Number
A proven and respected business executive who consistently sees both himself and his team overachieve revenue goals by delivering value to clients through coaching, and the creation and implementation of strategic business solutions while championing change and innovation across many platforms. A transformational leader, who builds strong and productive relationships, garners trust and provides sound counsel to the teams he serves. An empowering leader who can build and champion a vision and the team and strategy to make it a reality.
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Group Vice President, Local Revenue, Client Marketing, Creative ServicesCorus Entertainment Apr 2023 - PresentToronto, Ontario, Ca -
Vice President, Local RevenueCorus Entertainment Apr 2016 - PresentToronto, Ontario, CaCorus is Canada’s leading pure play media and content company, developing and delivering high-quality content and brands across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 35 specialty television services, 39 radio stations, 15 conventional television stations, a suite of premium digital video assets, animation software, technology, production, and media services. At Corus I was promoted to create and lead our multiplatform local business responsible for 265 employees, 10 direct reports in 23 offices across Canada -
Director Of SalesCorus Entertainment Sep 2009 - Mar 2016Toronto, Ontario, CaResponsible for National & Local Sales for four stations in the Vancouver market. Included both national and client direct strategies/tactics, delivering revenue targets (30m+) & outpacing market radio/digital market growth and 18 direct reports. My accomplishments include: • Won Samurai Award at Corus for Innovation linked to development of sponsorship strategy that was cascaded through all Corus Radio• Developed built and executed a business plan, which included accessing $100k to hire Twentyten Group to assist in developing strategy that continues to deliver results in the millions on an annualized basis. • Consistently outpaced local and national market growth and achieved revenue targets by 5-10% annually -
General Sales ManagerCorus Entertainment Sep 2004 - Aug 2009Toronto, Ontario, CaSome of my key achievements during this time include:• Sales Manager for FM Radio Stations responsible for local revenue growth and outpacing market growth• Led sales for 2 heritage market leading radio stations (CFOX & CFMI) with a team of 8 Account Managers • Responsible for rights management with Vancouver Canucks & BC Lions that led to record revenues (2.8m in 2006) and broadcast rights renewal in 2004• Development of ancillary revenue opportunities outside of play-by-play broadcasts -
Account ManagerCorus Radio 1999 - 2004Toronto, Ontario, Ca
Mike Searson Skills
Mike Searson Education Details
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Kwantlen University CollegeSales & Marketing
Frequently Asked Questions about Mike Searson
What company does Mike Searson work for?
Mike Searson works for Corus Entertainment
What is Mike Searson's role at the current company?
Mike Searson's current role is Group Vice President, Corus Entertainment.
What schools did Mike Searson attend?
Mike Searson attended Kwantlen University College.
What skills is Mike Searson known for?
Mike Searson has skills like Advertising Sales, Integrated Marketing, Strategic Planning, Marketing Strategy, Digital Media, Leadership, Marketing, Radio, Sales Management, Advertising, Digital Marketing, Online Advertising.
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