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Experienced foodservice sales and procurement professional, celebrating in 2024 27 years of broad line foodservice experience. Skilled in million dollars negotiations, category management, analytics, foodservice sales, procurement, equity management, development of private brand portfolios, promotional development, national pricing and trade spend. Areas of management include multi-billion dollar responsibility of Imports, Seafood,, Oils.. Strong marketing professional, originally with an entertainment marketing and management background. Began Foodservice career at a Sysco (14 years) broad line operating company including sales associate, District Sales Manager , Business Development Manager and Vice President of Merchandising and Marketing, Management experience includes Corporate and Operating Company location. Executive Board member of National Fisheries Institute (NFI), Board Member of NPD Supply Track, Planning Committee Member of 2018, 2019, 2020 , 2021, 2022 NFI Global Seafood Market Conference (GSMC), Keynote Speaker at GSMC currently for four years, Procurement Board Member of Independent Procurement Alliance Program (IPAP), Manager member of Better Seafood Board. Provided testimony at International Trade Commission on two occasions regarding import duties. Speaking engagements for The Catfish Institute, American Oil Chemists Society, Qualisoy, IFDA, Farm Field Days (for DuPont Pioneer), American Soy Bean Association, IFDA SMART Conference and others.
Perfomance Foodservice Corporate At Performance Food Group
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Vice President Of ProcurementPerfomance Foodservice Corporate At Performance Food Group Jul 2016 - Present
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Director Of Category Management, Performance Foodservice CorporatePerformance Food Group Apr 2014 - Jun 2016Richmond, Va, UsDirector of team that oversees $4Billion annually of Imports, Cheese and Dairy, fresh and frozen Seafood, Frozen foods including appetizers, fries, soups and entrees, bakery and breads, sides and sauces, fruits and vegetables, desserts and more; canned tomatoes. -
National Category Manager Of Frozen And SeafoodPerformance Food Group Aug 2011 - Apr 2014Richmond, Va, UsLocated at the Performance Food Group Corporate Office in the Richmond Virginia area. Leads the development and national management of the over $1 Billion Frozen Value-Added Seafood Category and the Frozen (non-protein) categories for Performance Foodservice including the Performance Foodservice Broadline and Roma distribution location nationwide. Duties include promoting the items in the category to the Operating Companies, developing new brands and products within the categories, negotiating with suppliers and developing programs to support sales growth. -
Vice President Of MerchandisingSysco Central Pennsylvania, Llc Feb 2009 - May 2011Leads the management of the team of local buyers, product specialists, logistic coordinator, merchandising business analysts and merchandising department managers. Leads the team in the strategies and processes to reach the department's key metrics, benchmarks and annual financial objectives of the operating company. Manage inventory of over 10000 items while maintaining high customer service levels. Develop and negotiate local annual marketing financial programs with suppliers. Lead the planning of supplier growth programs and monitor the procurement of the nationally negotiated vendor allowances and income. Monitor logistics income, commodity market variances and procurement income. Determine, set and manage equity and base pricing on all items by using analytical and commodity data to establish prices that would be competitive and profitable.
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Director Of Special ProjectsSysco Central Pennsylvania, Llc Jan 2005 - Jan 2009Determine, set and manage equity and price establishment on all items. Authority to use local income to fund local pricing agreements.Developed the company's sales commission and compensation program (used from 2006 through 2011) and overhauled the commission processes. Earned Sysco corporate's "Best Business Practice" in Sales for this process development.Direct the SKU rationalization, aging inventory and consolidation process. Earned Sysco corporate "Best Business Practice" in Merchandising for processes implemented. Direct the team involved in working through product recalls. Overhauled the process and earned Sysco corporate "Best Business Practice" in Merchandising for the process implemented. Sysco corporate went on to use and promote this customer recall contact and data collection process throughout the country (still utilized in 2011) Supply Chain Management. Performed detail studies to determine the "true cost" to move a SKU through the warehouse. Helped create the strategy of the Category Profit Optimization tool project designed along with Willard Bishop Consulting and Technomics. Local Sourcing Process Leader and part of the process development team at corporate for initial rollout of Sourcing initiative. Various project management, metrics analysis and reporting experience.
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Manager Of Business ReviewSysco Of Central Pennsylvania, Llc Jan 2004 - Dec 2004Visited customer locations, review current business and potential business development. Created an Excel program that was used
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District Sales ManagerSysco Of Central Pennsylvania, Llc Jan 2000 - Jan 2004Managed three territories that included Berks County, Schuylkill County and Williamsport District (which consisted of 8 counties).Territory sizes of up to 14 Marketing Associates and $20+million dollars annual business.Awarded Sysco Corporate Pacesetter Award in 2004.Awarded Sysco Central PA Outstanding District of the Year in 2004.As a DSM, brought on Cabela's as a customer. This became a national chain account for Sysco corporate with over 20 locations nationwide.
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Marketing AssociateSysco Of Central Pennsylvania, Llc Jan 1997 - Jan 2000Territory in Berks County approximately $1.8 million dollars a year.Started with a seed of 5 accounts. Self-grew territory within first year to over 30 accounts
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Recording And Live Sound Engineer, Personal Celebrity Management, Public Relations, Booking AgentVarious Companies Aug 1982 - Dec 1996Greenwich, Ct, Us
Mike Seidel Skills
Mike Seidel Education Details
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Nashville School Of Broadcast TechniquesRecording Engineering And Television/Radio Broadcasting
Frequently Asked Questions about Mike Seidel
What company does Mike Seidel work for?
Mike Seidel works for Perfomance Foodservice Corporate At Performance Food Group
What is Mike Seidel's role at the current company?
Mike Seidel's current role is Vice President of Procurement, Performance Foodservice Corporate at Performance Food Group.
What is Mike Seidel's email address?
Mike Seidel's email address is ms****@****fgc.com
What is Mike Seidel's direct phone number?
Mike Seidel's direct phone number is +180423*****
What schools did Mike Seidel attend?
Mike Seidel attended Nashville School Of Broadcast Techniques.
What are some of Mike Seidel's interests?
Mike Seidel has interest in Outdoorsman, Hunting And Hiking, New Technology, Scouting, Deep Sea Fishing.
What skills is Mike Seidel known for?
Mike Seidel has skills like Management, Sales Operations, Pricing, Food, Food Industry, Strategy, Key Account Development, Supply Chain Management, Forecasting, Sales, Merchandising, Leadership.
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