Mike Singleton Email & Phone Number

Sulhamstead, England, Gb

Bonn, North Rhine-Westphalia, De

Cambridge, Ma, Us

Global Marketing Program StrategyDelivering a new marketing strategy for increasing buyer engagement with Pega, by deepening familiarity with their solutions and influencing their consideration. The strategic framework is based around meeting the buyer where they are in their journey and proactively answering buyer's questions through a test & learn-led approach to always-on Marketing.How did I do it?- By leading a team of experts, engaging them at the right time to ensure they could contribute to the framework & operating model- This resulted in a plan that could be executed, tested and learned fromResponsibilities included:- Architecting and implementing global frameworks for always-on marketing strategies- Set objectives & KPIs, defined audience, selected channels, built program & reporting (Power BI) frameworks, and a robust governance processes & ops planningIntegrated Demand ProgramsAccelerating Pega’s pipeline growth by influencing whitespace opportunities through designing, managing and executing multi-faceted integrated demand generation programs. How did I do it?By coordinating a broad group of channel owners (industry market leaders, sales, effectiveness and enablement, regional marketing, product and content marketing, and digital/channel marketing) to deliver the programs on time and on budget. Implemented, constant testing, and review cycles for paid, and lead quality assisted in the results.Responsibilities included:- Activating compelling storytelling assets such as client stories, analyst and third-party reports, webinars and virtual events- Reviewed performance of paid channels and selected syndication partners relevant to the audience- Lead quarterly planning cycles with heads of various stakeholder teams to identify the right objectives, strategies and priorities- Partnered with sales to activate the program strategy through their own outreach efforts- Managed day-to-day workloads for two Project Managers

Marlow, Buckinghamshire, Gb

Drove increased revenue and growth for the Agency by providing best-in-class, award-winning marketing consulting, campaign and project management across the Agency's largest accounts. Additionally I developed talent across my team through empathetic leadership. Highlights include:- Marketing and digital journey consulting for Lenovo Worldwide (channel & end-user), Asia Pacific and EMEA, and Intuit Developer- Developing optimised digital user journeys to increase conversion, and leading the creation & management of frameworks- Developing lead acquisition / performance marketing strategies including full digital channel mix, with display, paid social, PPC, SEO & content syndication- Strategic planning, proposals & delivery of multi-channel campaigns, across the following program types: Demand generation (end-user), ABM (1:few & a small number of 1:1), content strategy & asset recommendations, to & thru channel co-branded campaigns, awareness & brand (integrated end-user)- Defining personas and applying user journeys based on insight, available comms, media channels and UX best practice- Project managing large, multi-channel campaigns & marketing programs from brief through to launch. - Working with teams across the company & external agencies including martech, media, creative, copy, digital & design teams- Analysing campaign data and results to optimise campaign performance- Relationship ownership & management of Next 15 Group’s (parent company) top performing global accounts, Lenovo WW, AP and EMEA as well as Intuit- Managing multi-million-pound client budgets, ensuring that all financial reporting and budgeting is accurate, and projects are delivered within budget, while maximising profit- Line management of four team members - responsibilities included: Objective setting, running appraisals, interviews, workload distribution, client & marketing training

Marlow, Buckinghamshire, Gb

As Senior Account Manager at twogether, My primary responsibility was relationship ownership & management of top-performing global client accounts, including blue-chip technology vendors, as well as line management of 3 direct reports.I have worked on successful pitches & RFPs from brief to presentation, as well as managing client budgets, ensuring that all financial reporting and budgeting is accurate, and projects are delivered within budget, while maximising profit.Day to day, I managed large, multi-channel campaigns from brief through to launch, working with the agency's Martech, Media, Creative, Copy, Digital & Design teams.A big part of the role was strategic planning, proposals & delivery of multi-channel campaigns, across various campaign types, such as; ABM (to end-user & Channel), Awareness (integrated end-user), Demand generation (end-user), To & through Channel, Channel & inside sales enablement, Content strategy & Channel Partner recruitment.

Marlow, Buckinghamshire, Gb

Co-ordination of the digital team.Responsible for all digital client business and first point of contact for client queries.Liaising with clients & building strong client relationships / attending briefing and creative development meetings.Leading projects, including a wide variety of digital and traditional mediums e.g. website management, social media, newsletters, integrated campaigns, design and print.Developing campaigns and long term strategies efficiently and effectively.Reporting and analysis of campaign results in order to optimise campaign effectiveness.

Key client website account management - Directing the team on priorities of requests and ensuring that all projects are completed on-time and on-budget.Social media management for key clients.Copy writing for online audiences.Managing a weekly e-newsletter from brief to reporting.Monthly analytics reports for client websites, social media and newsletters.E-shot design and build, from concept design using Adobe Illustrator and Photoshop to the spec of the brief and liaising with clients for approvals.

Updating clients websites, including, using CMS, managing content updates, design of campaign specific landing pages.Web statistics reporting using Google analytics, providing insight into key changes to increase visits and page views.Campaign email builds including using email CMS for campaign specific, targeted emails from initial brief, through to reporting.Social media management including tracking and reporting using Hootsuite and Tweet Deck.PR coverage tracking and reporting

Reading, Gb

London, London, Gb

Bachelor Of Arts (B.A.), Marketing With Psychology

3 A Levels, Drama, Design Technology And Film Studies