Mike Skogmo Email & Phone Number

Venice, California, Us

After a life changing 12-year run with Jukin Media and Trusted Media Brands, I made the decision in January 2023 to step down from my position as SVP, Marketing & Communications to take a career break and see the world. My wife and I left the US in January 2023 for what would turn out to be a truly incredible 7-month travel adventure that spanned 20 different countries and five continents.It was an unbelievable experience. Need travel recs? Just ask! ---

New York, Ny, Us

Following TMB's August 2021 acquisition of my then-employer Jukin Media, I was retained by TMB to lead the following functions, while reporting to TMB's Chief Marketing Officer. -Communications/ Public Relations: I led global communications for the company, setting strategy while leading a small internal team and an external PR agency. News coverage of TMB and its brands (Reader's Digest, Taste of Home, FailArmy, The Pet Collective, Family Handyman) increased more than 100% in my first year leading the function. Other highlights included a 200% lift in key TMB corporate social media metrics, including total followers and engagement. -Streaming TV Marketing: I led a team responsible for all aspects of marketing for the company's five free ad-supported streaming TV (FAST) channels, including driving tune-in via all marketing channels, on-air promotions, and cross-promotional strategy. Our group drove more than 100,000,000 incremental viewership minutes to our channels in our first year following the acquisition, via partnership marketing, earned media, and paid media. -Customer Service: reporting to me was a global support staff in charge of support ticket resolution and community building for tens of thousands of customers and contributors. The support org continually exceeded its KPIs including satisfaction scores, NPS, first response time, resolution time, and more.

Los Angeles, Ca, Us

-Ownership of all internal and external company communications, leading the company through such comms milestones/ challenges as fundraising, TV show launches, partnership announcements, layoffs, lawsuits and other legal disputes, public relations crises, and mergers & acquisitions (as both acquirer and acquired).-Secured feature-length and consistent news coverage in top-tier trade, business, and consumer news outlets including CBS News, Wired, LA Times, NY Times, TechCrunch, Variety, The Hollywood Reporter, and The Wall Street Journal, among others. -Secured high-visibility speaking engagements and prepared members of the executive team for presentations, fireside chats, and panel discussions at such globally recognized conferences as MIPCOM, NATPE, NewFronts, VidCon, Mobile World Congress, and the NAB Show, among others.-Drove more than $10 million in incremental lifetime revenue from demand generation activities, including events, trade shows, content marketing, digital marketing, public relations, and more.-Led a sales enablement function responsible for creating hundreds of highly effective pieces of collateral per year – decks, one-sheets, splash pages, social media assets, white papers, and more.-Tapped to lead a turnaround for a struggling customer service division that was suffering from low morale and poor performance; I helped the team get back on track and consistently exceeding performance goals within three months of taking over.-Conceived, pitched, and sold through the creation of a new cross-functional internal creative department that was essential in helping the company meet various goals across business units.-Managed a highly efficient 22-person marketing & communications org with as many as eight direct reports. Performed tasks related to budgeting, performance evaluation, mentorship, and vendor selection/ negotiation, among other managerial functions.

Los Angeles, Ca, Us

Driving the Jukin Media internal and external communications strategies, including media relations, corporate social media, awards strategy, industry thought leadership, and speaking engagements. Duties include announcements, press releases, media alerts, press outreach, copywriting and approvals, talking points and Q&A, crisis communications planning and execution, executive communications, and internal employee-focused communications.

Los Angeles, Ca, Us

-Leading media relations strategy and execution, both proactive and reactive, to help the company achieve its communications goals. Supporting partnership announcements, business momentum stories, sales and distribution deals, milestones, commentary opportunities, and more. -Writing copy for a wide variety of projects, including decks, one-sheets, signage, websites, company-wide emails, and executive communications.-Leading a blogger outreach strategy that resulted in hundreds of blog stories, and more than 50 million video views, for Jukin's video content -Securing keynote and panel speaker slots for company executives at premier tech, media, and entertainment conferences. This included maintaining a comprehensive calendar, drafting talking points for executives, and leading speaker prep sessions. -Ownership of corporate social media strategy, including copy/ content, scheduling, voice, and tone. -Leading strategy for our corporate blog, including brainstorming topics, drafting articles, proofreading, keyword planning and search engine optimization, and publishing.

Us

Select bylines:Tubefilter - 2015 in Viral Videos: http://www.tubefilter.com/2016/01/04/anatomy-of-a-viral-video-2015/Tubefilter - A case study in Facebook Video vs. YouTube video - http://www.tubefilter.com/2015/01/27/anatomy-of-a-viral-video-little-girl-controls-pit-bulls-facebook-video/Tubefilter - Anatomy of a Viral Video: http://www.tubefilter.com/2014/11/13/you-poked-my-heart-anatomy-of-a-viral-video/ReelSEO - How a Video Really Goes Viral: http://www.reelseo.com/video-go-viral-case-study/Advertising Age - The NFL is Fumbling in Online Video: http://adage.com/article/digitalnext/nfl-fumbling-online-video/243399/

Los Angeles, Ca, Us

Assisting with public relations and marketing for STAPLES Center & Nokia Theatre L.A. Live, two of the world's premier sports and entertainment venues. Duties included:- Preparing detailed post-event marketing recaps for clients, vendors, and tenants- Working press check-in at events- Posting to the venues' Facebook and Twitter accounts- Credentialing, checking in, and escorting photographers and members of the media- Logging event photos for internal stakeholder use

Assisting in all facets of media relations for the Long Beach State women's volleyball team including but not limited to writing match recap stories for LongBeachState.com following each home match, disseminating statistics and information to members of the media, and facilitating post-game interviews.

Washington, Dc, Us

- Contributing editorial content to company website and e-newsletter- Drafting press releases, media alerts, and other official communications- Writing copy for brochures, pamphlets, web properties, and other collateral materials- Assisting with public relations activities at events, including press check-in and credentialing, TV news shoots, press drops, and more

Bachelor Of Arts (B.A.), History, Business Administration

Master Of Arts, Kinesiology / Sport Management