Mike Smidt Email and Phone Number

Alpine Beverage Consulting is a single proprietorship LLC focused on filling the niche between small, local craft & boutique alcohol producers (beer, wine, and spirits) and gaps in distribution in both the Off Premise and the On Premise sectors.

As Sales Manager the company experienced record revenue for our most recent year, with a +30% growth in sales from previous year. Lead Sales Team and partner with owners. Responsible for internal documentation for enhancing and improving sales and support team interaction with customers as well as training. Greatly advanced and improved processes for creating templates for sales. Developed metrics for tracking internal documentation with customers to forecast future sales - these metrics also have applications for production and procurement to allow for more streamlined and accurate accounting for future inventory needs.

Managed team of five sales consultants. Interviewed, hired, and developed team members - hiring and developing talent was a major part of my role as individuals under my guidance regularly earned promotions under my leadership. Even with our high turnover my teams consistently exceeded company goals and directives. I developed several metrics and processes to guide and track progress against monthly, quarterly, and annual goals across multiple divisions. Used a multi-faceted approach to communication internally with team. Developed and provided worksheets utilized across divisions for training, goal tracking, and incentive fulfillment. Made multiple presentations in sales meetings and team meetings.

Managed pricing for company of all products, communicated with accounts regarding pricing to ensure accuracy

Responsible for updating, reporting, and maintaining pricing to ensure proper execution at retail level. Handled pricing inquiries and inconsistencies.Manage 50 merchandising staff that is responsible for the ordering, inventory, and merchandising of product shelf sets for over 500 customers in North King CountyResponsible for hiring, training, scheduling, mentoring and managing performance ratings for all staffEnsure customer satisfaction with services provided by merchandising staff. Handle any exceptions and ensure customer issues are addressed to their satisfactionManaged product shelf sets for over 500+ accounts, ensuring all merchandise was up to date. An in house software program was used to ensure accuracy.Maintained a sales route and was in charge of ordering, inventory, and merchandising for over 91 off-premise convenience store accounts.Accomplishments:In Sales had lowest return rate of expired product seven consecutive months immediately prior to promotion Sold 14 product resets, a record still standing, increasing sales by 30% in one monthImplemented efficiencies resulting in lower costs and increased salesImplemented new resource scheduling that is predictive and more reliable enabling better customer service.

Head Boys' Basketball Coach, Tyee HSAssistant Boys' Basketball Coach, Interlake HSAssistant Boys' Basketball Coach, Eastlake HSAssistant Football Coach, Interlake HS

Children and Family Events and Venues Beat WriterWrote over 100 on-line articles covering my beat