I am the founder and director of Media Host, the leading South African technology solutions provider for achieving transparency, cost-efficiency and profitability across the advertising value chain. Our collaborative technology solutions improve the management, validation and distribution of advertising content in Sub Saharan Africa. I work closely with advertising and marketing industry leaders to revolutionise how they implement, track compliance and provide competitor insights for advertising campaigns for TV, print, radio and digital media.As the advertising and marketing industry continues to change due to on-going disruption, agencies need technology partners that understand how these changes will affect their profitability, efficiency and business models. The increasingly fractured media landscape and the emergence of new mediums and workflows is forcing brands and agency owners to seek highly specific skill sets wit h the expertise and experience to manage the risks of this new way of work. Media Host sits at the intersection of these new dynamics, providing the tech and expertise to build the central nervous system that every successful modern agency needs: an effective and efficient central traffic management platform, combined with a revolutionary dashboard to track compliance and provide competitor insights.Media Host is the sole license holder in sub-Saharan Africa for Adstream by XR Global, the world’s leading advertising digital asset and usage rights management, workflow, and distribution company. We work closely with the continent's top brands to simplify their media digital asset management and distribution of advertising content, saving our customers time and money. With the launch of Adlytics, a real-time broadcast monitoring tool developed by Media Host, we offer a 360-degree scalable and globally accessible solution that brings greater transparency and intelligence to broadcast media campaigns across Africa.