Mike Soderholm

Mike Soderholm Email and Phone Number

Marketing Executive | Business Strategy | GTM Strategy | B2C & B2B | Global Marketing | Entrepreneur | Sauna Enthusiast @ Foundry Saunas
Mike Soderholm's Location
Fort Collins, Colorado, United States, United States
About Mike Soderholm

I am a Marketing enthusiast with over 15 years of hands-on experience, which has allowed me to climb the ranks in various organizations. This journey has given me a profound understanding of what it takes to drive a company's success.I'm driven by an entrepreneurial spirit, always on the lookout for innovative and unconventional approaches to achieving goals. My decision-making process is a blend of data-driven analysis and the confidence to trust my instincts when necessary.At the core of my leadership philosophy is servant leadership, recognizing that people are the true catalysts for an organization's growth. I thrive in environments that embrace an entrepreneurial mindset and are committed to investing in the future.

Mike Soderholm's Current Company Details
Foundry Saunas

Foundry Saunas

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Marketing Executive | Business Strategy | GTM Strategy | B2C & B2B | Global Marketing | Entrepreneur | Sauna Enthusiast
Mike Soderholm Work Experience Details
  • Foundry Saunas
    Co-Founder
    Foundry Saunas Jan 2024 - Present
    Foundry Saunas is on a mission to make saunas accessible to everyone in the West. Whether you want to rent one, own one or join a community session, Foundry Saunas is here for you.
  • Sustainable Living Association
    Vice President Board Of Directors
    Sustainable Living Association Jan 2020 - Present
    Fort Collins, Co, Us
    - Facilitate quarterly strategy sessions that help SLA gain clarity and focus- Fostered over 55 business professions through our Sustainable Leadership Program- Educator of sustainable solutions to Northern Colorado
  • Talkgo
    Chief Executive Officer - Interim
    Talkgo Jan 2023 - Jan 2024
    Seattle, Wa, Us
    - Drive the vision and strategy of TalkGo- Lead business development- Manage stakeholder relations
  • Talkgo
    Chief Marketing Officer
    Talkgo Dec 2019 - Feb 2023
    Seattle, Wa, Us
    - 2023 CES Innovation award: Mobile Devices and Accessories- Responsible for creating, launching, and activating the go-to-market strategy for TalkGo- Locked in national multi-year partnerships with Amazon, PopSockets and OtterBox- Helped raised $1.6M in funding by creating an investor pipeline with over 250 leads
  • Wild Zora
    Vp Of Sales And Marketing
    Wild Zora Mar 2020 - Jul 2021
    Loveland, Colorado, Us
    - Grew online sales by 68% YOY- Successfully managed P&L for each sales account (WZ.com, AMZ.com, Wholesale)- Drove quarterly initiatives to reach annual goals
  • Liviri
    Vp Of Marketing - Liviri (Otter Products Brand)
    Liviri Jan 2019 - Sep 2019
    Fort Collins, Colorado, Us
    - Created and launched brand strategy- Drove B2B business development and partnerships- Lead product development and market research
  • Otter Products
    Vp Of Marketing - Otterbox & Lifeproof
    Otter Products May 2017 - Jun 2019
    Fort Collins, Co, Us
    - Led the global marketing strategy for OtterBox, LifeProof, and Liviri with a $40M P&L- Oversaw all global partnerships: Disney, Realtree, NFL, World Surf League and many Pro Athletes- Built and led; Digital Marketing, Product Marketing, PR, Social, CS, Field Marketing, and Creative- Led channel marketing with national retailers: Walmart, Target, BestBuy, Amazon, T-Mobile, Verizon, AT&T
  • Otter Products
    Sr. Director Of Consumer Experience
    Otter Products Apr 2016 - Jun 2017
    Fort Collins, Co, Us
    - Amplified voice of customer analytics to gain monumental change in brand look and tone- Successfully increased our unaided brand awareness globally through two major brand campaigns- Turned an emotionally-driven team into a data-driven team by setting smart goals
  • Genuinely
    Director Of Client Strategy
    Genuinely Jun 2014 - May 2016
    - Led a dynamic team to accomplish client goals- Managed client relationships for 15+ global brands in both B2B, B2C and SAAS industries- Supported business development to acquire new clients
  • Otterbox
    Director Of Ecommerce
    Otterbox Jul 2009 - Jul 2014
    Fort Collins, Co, Us
    - Grew DTC sales from $500K to $35M over 5 years- Launched 3 new global eCommerce sites- Managed digital marketing, UX, content, developers, PR and social
  • Otterbox
    Marketing Director
    Otterbox Oct 2008 - Jul 2009
    Fort Collins, Co, Us
    - Led the creation of Sales and Marketing assets- Grew the Marketing team from 3 to 12 people- Built OEM relationships with tier 1 customers
  • Ottercares (Non-Profit)
    Lead Ambassador
    Ottercares (Non-Profit) Jan 2013 - Jun 2014
  • Sierra Trading Post
    Search Engine Marketing Manager
    Sierra Trading Post Aug 2007 - Aug 2008
    Cheyenne, Wy, Us
    - Managed over 350 different brand campaigns on Google Adwords- Grew the Affiliate Marketing channel by 37% in the first year
  • Gander Mountain
    Department Manager
    Gander Mountain Feb 2004 - Aug 2007
    Lincolnshire, Illinois, Us

Mike Soderholm Skills

Digital Marketing E Commerce Web Analytics Online Advertising Demandware Project Management Retail Management Marketing Strategy Sem

Mike Soderholm Education Details

  • University Of Minnesota Duluth
    University Of Minnesota Duluth
    Marketing
  • Otter University
    Otter University
    General

Frequently Asked Questions about Mike Soderholm

What company does Mike Soderholm work for?

Mike Soderholm works for Foundry Saunas

What is Mike Soderholm's role at the current company?

Mike Soderholm's current role is Marketing Executive | Business Strategy | GTM Strategy | B2C & B2B | Global Marketing | Entrepreneur | Sauna Enthusiast.

What is Mike Soderholm's email address?

Mike Soderholm's email address is mi****@****box.com

What is Mike Soderholm's direct phone number?

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What schools did Mike Soderholm attend?

Mike Soderholm attended University Of Minnesota Duluth, Otter University.

What skills is Mike Soderholm known for?

Mike Soderholm has skills like Digital Marketing, E Commerce, Web Analytics, Online Advertising, Demandware, Project Management, Retail, Management, Marketing Strategy, Sem.

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