Michael S. Email & Phone Number

Greater St. Louis Area

Recruited into a marketing contact development role and to provide assistance on overall marketing strategy and campaigns for a manufacturer and fabricator of parts for the aerospace, oil & gas, and electronics industries. • Oversee and coordinate marketing contact development project which resulted in adding 100,000+ contacts to CRM. • Awarded with recognition of achievement for creating and sending out a record number of marketing eblasts (2020).• Utilize Constant Contact to create marketing campaigns targeting current customers and prospects.• Maintain and update brochures utilizing Adobe Illustrator & Photoshop and assist with preparation of materials for trade show.• Create, maintain, analyze, and distribute marketing reports using Excel, including analysis of email marketing campaigns.• Set-up dashboards using Google Analytics and provided data for management review.

Greater St. Louis Area

Provided support to the Marketing Manager using Google Analytics and mapping software for an owner and operator of pet care facilities for cats and dogs with eight locations throughout Missouri and Illinois.• Created and distributed analytical reports using Excel to analyze the success of email marketing campaigns and special events• Researched demographics using Maptitude mapping software to determine focus of target marketing campaigns.• Setup dashboard reports in Google Analytics and exported, graphed, and analyzed call center data for management review.• Assisted in set-up and execution of marketing events to create awareness and promote the business.

St Louis, Missouri, United States

Recruited to maintain and update the CRM and help transition from an outdated website to a new Wordpress platform for one of the Midwest region's most prominent, locally owned public accounting firms.• Assisted with day-to-day marketing projects including printing of sales sheets and brochures.• Completed a 12-month planned task in only six months to clean-up the CRM system and validate all information; facilitated the migration to Salesforce from Saleslogix and trained co-workers on the use of the new system.• Coordinated technical aspects of the website using WordPress; performed a variety of website related functions to maximize search engine positioning and effectiveness; conducted periodic web content reviews to ensure information was up to date.• Conducted research and provided findings to generate leads using 3rd-party systems and cloud-based subscriptions including Sorkins, Hoovers, Dun & Bradstreet, Jigsaw/Data.com, ZoomInfo, LeadGrabber and LinkedIn Recruiter.• Provided management with website data utilizing Google Analytics to assist in targeting potential new accounts.• Used iContact, Constant Contact, and SwiftPage to create marketing campaigns aimed at current clients and prospects.• Supported social media and e-blast initiatives through detailed tracking to capture leads generated from marketing campaigns.

Bachelor Of Science - Bs, Business Administration With A Marketing Emphasis

Associates, Computer Programming And Networking