Mike Steffens Email & Phone Number

Denver, Colorado, United States

Dallas/Fort Worth Area

Pet Care/Consumables/Household Goods/Electronics/Gifts & Leisure/Toys

Mendota Heights, Minnesota

• Oversee all Marketing & Merchandising functions for our International Division.
• Sourcing and management of all US domestic vendor relationships for our export business.
• Negotiate all vendor supply agreements and NDA contracts for key vendor relationships.
• Provide marketing support, selling tools and resources for our regional sales teams.
• Provide strategic guidance and analytics to our sales teams for driving sales within various international channels.
• Conduct regular marketing support meetings with all sales staff to disseminate marketing resources and provide vendor updates for each key customer market.

Eden Prairie, MN

• Acted as the primary sales contact for all private brands programs and products with our Independent customers, corporate retail stores, and Supervalu merchandising regions.
• Developed and implemented selling tools for all private brands new items, including a quarterly launch program with digital catalog pages.
• Provided marketing and merchandising support to our customers and regions to assist in driving private brands penetration and sales.
• Planned, managed and provided direction as the Private Brands Coordinator for our national selling EXPO.
• Tracked key new item launches within our organization to ensure adequate distribution of private brands product to all key retail customers.
• Worked with marketing, product development and private brands packaging teams to help identify new product trends and develop relevant items within our various private brands labels.

Highlands Ranch, Colorado

Assistant Store Manager over Millworks, Appliances, Flooring and Kitchen & Bath Design.

Aurora, Colorado

Small Business Owner--Home Remodeling, Repair and Renovations.

Commercial Cleaning and Services

• Managed product assortment and warehouse distribution decisions for seven Health & Beauty Care categories in excess of $68 million in annual sales, for five Supervalu regional distribution facilities.
• Provided category analysis and support to four nationwide Supervalu marketing regions, merchandising support staff, and over 2,500 Supervalu supplied retailers.
• Managed a team consisting of a corporate promotion manager and category management assistant, to provide all administrative, promotional, and functional support for team categories, while interacting and coordinating.
• Directed and supported team of twelve GM/HBC Promotion Managers in weekly ad planning meetings, providing team leadership and strategic thinking, and encouraging team self-management.
• Negotiated new item placement, marketing and promotional funds, and vendor initiatives with all vendor representatives and/or broker representation.

Tacoma, WA

• Managed GM/HBC department of thirteen direct reports, including three merchandising managers and ten category management assistant associates.
• Facilitated communications between centralized procurement and key northwest region retailers, acting as the primary Supervalu GM/HBC liaison for Northwest Region key retailers.
• Coordinated and monitored all seasonal and promotional sales and merchandising opportunities for independent retail customers with five GM/HBC Sales Specialists.
• Communicated category management and sku rationalization decisions to retail via category reviews and planogram implementation.
• Developed new and innovative solutions for resolving departmental and retail challenges.
• Directed and managed special projects appointed by the director and vice president of category management.

Tacoma, WA

• Negotiated with national consumer foods vendors for promotional allowances and advertising insertion fees on behalf of Northwest regional retail customers.
• Selected weekly ad items and established advertised retail pricing for the Dairy and Frozen Food categories based on gross profit margins and item movement.
• Estimated and managed sales projections for advertised and promotional items on a weekly basis, based on past history for in-house retail ad groups and independent retail chains.
• Coordinated efforts and selected front-page feature items with a committee of peers for weekly ads.
• Supervised departmental staff of four category management assistants and three buyers.
• Directed and managed special projects appointed by the director and vice president of category management, including a task force to review and initiate best practices cross-departmentally.

Salt Lake City, UT

• Purchased and maintained over 2,500 dry grocery items with warehouse inventories in excess of $9.5 million for approximately 190 Lucky grocery stores in Northern California.
• Purchased and maintained frozen foods inventories of $6.5 million for 194 Jewel Food Stores in the Chicago market.
• Estimated and managed sales projections for advertised and promotional items on a weekly basis.
• Coordinated distribution efforts and managed inbound product with vendors, logistics, and warehouse personnel.
• Optimized forward buy opportunities of approximately $1.5 million, lowering cost of goods by up to 25%.
• Maintained systems information, including vendor and product information, warehousing data, promotional estimates, and average weekly movement.

Mba, Business Adminstration With Marketing Certification

Gore School of Business

Bachelor Of Science, Business Adminstration