Mike Stromberg Email & Phone Number

Framingham, MA, US

Working with retailers to build their business by improving the emotional connection and engagement with their customers at the intersection of brand promise, merchandise and associate interaction.

My primary interests involve collaborating with small to mid-sized business owners and leaders to determine areas for change and improvement. I work with clients to clarify the present state of affairs and the desired future state goals to gather foundational business positioning, customer definition, and communication information. After these details are.

South Deerfield, MA, US

I oversaw all retail and e-commerce business facets, reporting directly to the CEO. Constant interaction and integration with the wholesale and manufacturing divisions was an integral component of success and in turn, I became close with the leaders in those areas. My areas of emphasis were grounded in the customer experience with the goal of maximizing.

Cincinnati, Ohio, US

As a partner, I consulted closely with clients to generate organizational innovation through improvements to marketing, retail merchandising, and brand positioning. Altogether, we maintained a holistic perspective collaborating with clients from initial recognition of business challenges, strategy discussions, design and redefinition of brand positioning.

I guided the performance of the largest office of this international branding consultancy while overseeing the satellite Chicago office. I focused a talented team of 100 associates on driving ingenuity and delivering results by building a high-performance culture emphasizing creativity, accountability, and effective communication, reporting directly to the.

New Albany, OH, US

My main focus here revolved around creating a business model to facilitate custom product development through strategy development, creative team management, key account relationships management, and customer acquisition. Ultimately, I zeroed in on an operating model solution involving a combination of internal staffing and outside relationships to support.

London, England, GB

In this position, I seized the opportunity to reverse negative brand performance by building and leveraging a three-year strategic growth plan. I also leveraged this occasion to revitalize organizational leadership accountability perspectives, worked to increase product relevancy in the marketplace, and built stronger emotional connections with customers..

Columbus, Ohio, US

I led this multipronged merchandising function coordinating elements including assortment strategy, product development prioritization, marketing direction, and retail merchandising strategy. To maximize the probability of success I tackled multiple elements including arranging the retail floor-set calendar to coordinate product launch cadence, raising.

Here I worked to re-position and re-merchandise this specialty retailer, ultimately returning them to a growth trajectory. To do this, I first created and clarified the brand positioning emphasizing the emotional connection with the customer, and characterized elements of differentiation from key competitors. Other positive outcomes included spearheading a.

As head of the merchandising function, I provided strategic leadership to cross-functional teams involved in assortment planning, product development, buying, in-store merchandising, selling, and marketing. As a complement to this role, I was privileged to serve as a vital member of the executive team, building company culture, business planning, and.