Mike Stromberg

Mike Stromberg Email and Phone Number

Business Strategy | Customer Engagement | Brand & Business Leadership | Product Innovation & Development @ Sophelle
Mike Stromberg's Location
Cincinnati, Ohio, United States, United States
Mike Stromberg's Contact Details

Mike Stromberg personal email

n/a
About Mike Stromberg

One of the keys to success throughout my career has been building strong, mutually beneficial relationships. I welcome the opportunity to share advice & guidance with others in the LinkedIn community, please reach out for a chat involving marketing leadership, customer engagement, strategic planning, product development, and business strategy & implementation.Topics of interest include: Maximizing revenue and brand-building success through driving innovative product development, building retail marketing and merchandising, identifying areas for change and improvement, utilizing meaningful brand messaging, and recognizing the value of establishing and building stronger customer engagement.Projects we can discuss: Building emotional connections to brands and products to improve revenue, modeling an inclusive culture, coaching individuals to success, inspiring an environment of team engagement, and developing previously underperforming individuals and groups into dedicated teams driven to achieve aggressive goals and objectivesPlease feel free to reach out to me directly via LinkedIn mail or send me an email at strombergmichaelc@gmail.com.

Mike Stromberg's Current Company Details
Sophelle

Sophelle

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Business Strategy | Customer Engagement | Brand & Business Leadership | Product Innovation & Development
Mike Stromberg Work Experience Details
  • Sophelle
    Practice Leader
    Sophelle Dec 2022 - Present
    Framingham, Ma, Us
    Working with retailers to build their business by improving the emotional connection and engagement with their customers at the intersection of brand promise, merchandise and associate interaction.
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  • Mcs Business Coaching & Consulting
    Certified Business Coach / Business Owner
    Mcs Business Coaching & Consulting 2020 - Present
    My primary interests involve collaborating with small to mid-sized business owners and leaders to determine areas for change and improvement. I work with clients to clarify the present state of affairs and the desired future state goals to gather foundational business positioning, customer definition, and communication information. After these details are established, I set to work developing leadership processes designed to deliver lasting impact, while assisting clients with training in marketing and sales techniques and providing coaching to improve time management, task delegation, KPI development, and overall prioritization. My clients have responded positively, noting improvements in organizational communication practices, senior leadership team cohesion and effectiveness, and improved decision-making based on improved clarity in mission, values, and goals.
  • The Yankee Candle Company, Inc.
    President Of Retail, Usa
    The Yankee Candle Company, Inc. 2015 - 2019
    South Deerfield, Ma, Us
    I oversaw all retail and e-commerce business facets, reporting directly to the CEO. Constant interaction and integration with the wholesale and manufacturing divisions was an integral component of success and in turn, I became close with the leaders in those areas. My areas of emphasis were grounded in the customer experience with the goal of maximizing engagement across channels. I also pursued projects involving the solidification of an integrated marketing calendar and I routinely analyzed the store portfolio in developing the long-term corporate real estate strategy. Under my direction, my team was able to deliver improved customer engagement across channels and minimize the impact of reduced mall traffic by clarifying retail store experience, merchandising approach, and omnichannel integration. Together, we recorded the highest Mother’s Day floor set revenue to date after launching an innovative in-store candle personalization program; maintained a two million households customer database; improved loyalty through dynamic emotional connection initiatives; and introduced a pop-up store project to update brand proposition with younger customers/prospects.
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  • The Partnering Group
    Partner
    The Partnering Group 2014 - 2015
    Cincinnati, Ohio, Us
    As a partner, I consulted closely with clients to generate organizational innovation through improvements to marketing, retail merchandising, and brand positioning. Altogether, we maintained a holistic perspective collaborating with clients from initial recognition of business challenges, strategy discussions, design and redefinition of brand positioning, and final retail execution. Some of the most remarkable outcomes I influenced include:- Achieving a return to positive holiday same-store sales by creating a more compelling marketing, merchandising and promotional plan for a major specialty retailer.- Increasing sales, reducing OOS, and improving customer satisfaction for a large regional grocery chain by introducing a new marketing approach.- And working with the CEO of a fashion specialty retailer to re-position and re-merchandise the brand for a possible return from bankruptcy.
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  • Landor Associates
    Managing Director, Cincinnati & Chicago Offices
    Landor Associates 2012 - 2013
    I guided the performance of the largest office of this international branding consultancy while overseeing the satellite Chicago office. I focused a talented team of 100 associates on driving ingenuity and delivering results by building a high-performance culture emphasizing creativity, accountability, and effective communication, reporting directly to the CEO.During my time I was able to reduce salary expenses after right-sizing the workforce during a sales down cycle, so that we still met budget targets despite a decline with our largest client. We pivoted to strengthening relationships with other existing clients while establishing new clients.
  • Sunrise Beauty Studio
    Principal
    Sunrise Beauty Studio 2010 - 2012
    New Albany, Oh, Us
    My main focus here revolved around creating a business model to facilitate custom product development through strategy development, creative team management, key account relationships management, and customer acquisition. Ultimately, I zeroed in on an operating model solution involving a combination of internal staffing and outside relationships to support new client product development programs. I reported to the ownership board.We far exceeded second-year sales with a huge boost in operating profit by creating unique, well-positioned, on-time collections that exceeded client expectations. As a calculated move in continuing this success, we developed acquisition and merger models with three interested companies, conducting due diligence, and managing discovery and implementation for the 2011 merger with a strategic partner.
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  • Crabtree & Evelyn
    Ceo
    Crabtree & Evelyn 2007 - 2008
    London, England, Gb
    In this position, I seized the opportunity to reverse negative brand performance by building and leveraging a three-year strategic growth plan. I also leveraged this occasion to revitalize organizational leadership accountability perspectives, worked to increase product relevancy in the marketplace, and built stronger emotional connections with customers. The results of these efforts include earning a three-point gain in gross margin rate and the introduction of a new product pipeline for all markets, including priority launches every season. The leadership team was ultimately rebuilt through a combination of new hires and a culture-shaping training program.. I was accountable to the board and owner.
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  • Value City Furniture/ American Signature Furniture
    Chief Merchandising Officer
    Value City Furniture/ American Signature Furniture 2006 - 2007
    Columbus, Ohio, Us
    I led this multipronged merchandising function coordinating elements including assortment strategy, product development prioritization, marketing direction, and retail merchandising strategy. To maximize the probability of success I tackled multiple elements including arranging the retail floor-set calendar to coordinate product launch cadence, raising brand perception through marketing and merchandising changes, and creating an assortment strategy process as part of overall business planning to align resources to key priorities. I reported to the president.I was proud to have delivered increased quality perception by narrowing the focal point in merchandising and initiating more seasonally relevant advertising, in-store marketing, and merchandising which also helped control/reduce out of stocks.
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  • White Barn Candle Co. (Division Of Bath & Body Works)
    Evp/ General Manager
    White Barn Candle Co. (Division Of Bath & Body Works) 2004 - 2006
    Here I worked to re-position and re-merchandise this specialty retailer, ultimately returning them to a growth trajectory. To do this, I first created and clarified the brand positioning emphasizing the emotional connection with the customer, and characterized elements of differentiation from key competitors. Other positive outcomes included spearheading a double-digit increase in sales per square foot productivity and a multi-million-dollar reduction in seasonal markdowns by re-engineering the entire assortment and product development plan. I also increased conversion and transaction size by differentiating sub-brands and aligning accessories into home décor collections with longer shelf life.In all, I was able to reverse a two-year negative sales trend in stores by driving innovative product launches to increase traffic and conceptualizing more compelling marketing communication focused on a new brand positioning model.I reported to the CEO.
  • Bath & Body Works
    Evp/Gmm/Merchant Vp/Director
    Bath & Body Works 1995 - 2004
    As head of the merchandising function, I provided strategic leadership to cross-functional teams involved in assortment planning, product development, buying, in-store merchandising, selling, and marketing. As a complement to this role, I was privileged to serve as a vital member of the executive team, building company culture, business planning, and integrating merchandising and marketing to drive record revenue results. I reported to the CEO.My efforts were affirmed in outcomes including massive business growth as a direct result of merchandising strategy and execution, delivering continual newness, and driving customer excitement. Additionally, I increased store comps by re-merchandising the store from product view to fragrance view and envisioning a new fragrance development approach that created some of the most extensive selling fragrances in the US.

Mike Stromberg Skills

Retail Brand Development Management Merchandising Product Development Visual Merchandising Cross Functional Team Leadership Strategy New Business Development Advertising Consumer Products Brand Management Marketing Strategy Product Marketing Sales Trend Analysis Marketing Marketing Communications Team Building Customer Insight Strategic Planning Fashion Creative Direction E Commerce Business Strategy Cosmetics Store Management Leadership Competitive Analysis Market Research Integrated Marketing Market Planning Fmcg Brand Architecture P&l Management Segmentation Marketing Management Analytics

Mike Stromberg Education Details

  • Ohio Wesleyan University
    Ohio Wesleyan University
    Economics & Mathematics

Frequently Asked Questions about Mike Stromberg

What company does Mike Stromberg work for?

Mike Stromberg works for Sophelle

What is Mike Stromberg's role at the current company?

Mike Stromberg's current role is Business Strategy | Customer Engagement | Brand & Business Leadership | Product Innovation & Development.

What is Mike Stromberg's email address?

Mike Stromberg's email address is ms****@****.rr.com

What is Mike Stromberg's direct phone number?

Mike Stromberg's direct phone number is +131668*****

What schools did Mike Stromberg attend?

Mike Stromberg attended Ohio Wesleyan University.

What skills is Mike Stromberg known for?

Mike Stromberg has skills like Retail, Brand Development, Management, Merchandising, Product Development, Visual Merchandising, Cross Functional Team Leadership, Strategy, New Business Development, Advertising, Consumer Products, Brand Management.

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