Mike Tan currently manages a diverse set of portfolios.Antah Sri RadinMEDICAL SECTOR (Hospitals/Private/Govt/Non-Medical Factories/Offices etc)- PPE Supply- Sanitizers- Gloves- Medical Equipment - Covid Vaccination supply- Covid19 Infection control solutions for industries.- In a nutshell, securing contracts for Medical Supply & Infection Control.Warisan Emas FMCG & RETAIL SECTOR- Branding Strategy- Advertising and promotions- Creative Material Management- Sales and Marketing- Events management- Social Media strategy- Business Development & Strategy- Media Planning (For inhouse brands)- Product Distribution & Logistics

After leaving the Oil and Gas industry, Mike Tan was presented with an opportunity to spearhead a brand new division at Antah Sri Radin for retail market & food supply. This particular sector of business was filled with heavy competition. Through his experiences in various industries, he managed to grow the business and generate over RM30 million in sales revenue within a span of 2 years. Despite the #Competition.

During this period, my job scope was Business Development and securing contracts for oil and gas projects.

Provide digital strategy and execution plans across various social media platforms and other online assets. (Websites/Apps)In depth research about clients, their products, the category and their competitors across various markets.Analyze competition within the industry and create benchmarks for existing and upcoming campaigns.Evaluate effectiveness of the brands social assets and devise strategy moving forward.Work closely with other key departments on implementation, design, copywriting and bridge the connection between online and offline executions.

I have been in digital marketing since 2008. Since then till now i have been exposed to various digital marketing campaigns that consists of Planning, Strategizing, Execution, Optimization, Post Campaign Reporting and analytics. This has enabled me to significantly grow my knowledge in the digital advertising industry andenabled me to produce solid digital solutions within a very quick response time.Categories of brands that i have previously worked with were Petroleum, Mobile operators, Airlines, Electronic products, FMCG, F&B & Banks to list a few.As ROI plays a crucial role in digital advertising, i constantly strive to produce the most suitable tailored digital solutions to effectively meet clients business goals & objectives.