Lead development of AI system for ads optimization on marketplaces from scratch, under Yandex's international initiatives• Formulated product vision and strategy, which handles peculiarities of target countries• Launched the product in the US, Brazil, and Mexico, adhering to the timeline in the business plan• Achieved +40% monthly new revenue growth by quality improvements of MQLs, SQLs, and Demos with sales and marketing team• Increased by 4 times the efficiency of CSM managers by creating a scalable infrastructure with a backend and frontend team• Decreased churn rate by 30% by enhancing AI models quality (+90% quality metrics growth) with ML and analytics team

Responsible for revenue and market share of Yandex Search (DAU:66M/Top-9 worldwide)• Launched new advertising products for Yandex Search in domestic and international markets after deep analysis of AB experiments with the analytical team (+10% YoY revenue growth)• Defined and implemented the products acquisition strategy with the marketing and development team to maintain a sustainable market share growth (+2.2 p.p. market share growth)• Lead the dark theme launch on Yandex Search products (100+ people participated, 45% of users utilize the feature in Yandex App and over 20% in browsers, 2% quality metrics increase, revenue increase)• Controlled the impact of all new features on product's revenue• Led the metrics development to evaluate the influence of promotional activities on users• Launched the onboarding mechanics with a customized approach of AB tests launching

Marketing strategy project as the part of the International consulting course

Development and management of the vk.com (DAU: 47M) high load advertising platform• Led launch of the smart budget allocation in advertising campaigns (+24% campaign effectiveness growth based on A/B test results, 7% of running campaigns utilize optimization)• Developed backend for the nee advertising products (keyword targeting, advertising in mobile applications)• Led several successful launches of commercial special projects with international FMCG companies• Developed high load services for product analytics, which improved the team's efficiency

Developed the product from scratch in the teams of interns and completed the course about digital payments software development• Created the business plan, and marketing analytics for the scooter-sharing service• Led technical development the MVP of the service including the web application and server integrated with the WAY4 system• Developed components for in-app financial transactions• Presented the final solution to the internship committee, effectively communicating the project's value proposition and technical achievements