Design and construct strategic framework for marketing and sales activities of existing and new products. Oversee planning and execution of product launches to elevate positioning in market in line with company sales, profit, and brand standards. Establish brand guidelines which serve as blueprint for digital media strategy, sales documents, product videos, and cross-business platforms. Manage in-market performance of products through effective finance and resource allocation. Provide strategic direction to key stakeholders for development of campaigns by analyzing and reporting relevant data. Collaborate with cross-functional teams to enhance brand engagement at marketing events and activities.♦ Achieved highest market share of Nissan Sentra at 11.5% following product launch.♦ Achieved significant improvements year-over-year in all key performance indicators.

Developed problem-solving culture within organization to achieve set objectives by heading Nissan’s V-up Program Management office. Verified operational processes to ensure consistency in quality according to established company core procedures and methodologies. Delivered training to internal teams regarding best transformation practices with tools and processes. Communicated transformation strategies and objectives to relevant departments. Provided strategic solutions to address potential risks for changes after in-depth data analysis. ♦ Successfully acquired estimated $250M by leading 25 complex cross-functional projects of high-value.♦ Delivered first-rate training to staff that became global benchmark for Nissan.

Managed recruitment processes for US operations. Oversaw team of recruiters to deliver on company hiring policies. Developed talent acquisition strategies to enhance candidate experience in line with operational objectives. Collaborated with relevant departments to establish functional areas of concern that were impacting company efficiency. Directed recruitment team to partner with agencies and providers to produce suitable shortlist of candidates.♦ Enhanced Nissan’s employer brand leading to significant growth in internship program through implementation of specific recruitment strategies.♦ Achieved conversion rate of 65% for interns into full-time positions. ♦ Consistently met Nissan’s 60-day benchmark for completing average requisition.

Reviewed new and existing company processes, resources, and systems to improve efficiency. Directed infrastructure changes where necessary and offered advice in crucial decision-making processes. Communicated strategic direction and vision to key stakeholders across Americas to meet company objectives. Served as point of contact for training and mentoring new team members, various internal departments, and relevant external parties.♦ Secured 97.4% client satisfaction rating translating to ‘Highly Satisfied’ for projects undertaken in 2011 fiscal.♦ Improved Nissan’s JD Power Sales Satisfaction Index rank by seven positions year-over-year with valuable strategic insight as part of cross-functional team.

Created intelligent marketing plans for Nissan vehicles by analyzing and translating relevant market data. Developed customer segmentation reports to identify target market. Managed cross functional teams in areas of market research, product development, and creativity to find appropriate positioning of new and redesigned vehicle launches. Conducted competitor analysis to identify potential risks to marketing strategies and provided suitable solutions. Employed effective communication promotion tactics for website, blogs, sales documents, social media, and emerging platforms. Ensured consistency with brand presence through evaluation of ideas from agencies. ♦ Achieved 20,000 Nissan LEAF reservations two months before launch with strategic positioning.♦ Surpassed business plan sales volume by 25% for Nissan Juke.