Reporting to Co - Founders Ensuring the integrated commercial and operational effectiveness / success of the organisation including strategic lead of budget and go to market planning. Spearheading International expansion and lead negotiator of commercial, supplier, and license contracts.

Reporting to SVP AMEA.Vice President - Asia, Middle East & Africa forWholesale, Franchise partner stores ( 950 ) & SEA / MEA Distributor markets (17)

Reporting to CEO.Key responsibilities included driving growth from M&A and existing franchise portfolio across the GCC .P&L custodian for the Sport / Sport fashion vertical including Nike Franchise & big box multi brand stores .Expanding vertical sales and margin through detailed review and robust Go To Market strategy. Cultivating the companies reputation with both landlords and suppliers.Developing cohesive marketing initiatives to enhance portfolio equity and overall awareness.Managing multi functional teams Board member of the E Commerce acquisition, Icons, from the UK.

Reporting direct to the President and Founder. Creator and orchestrator of seasonal Go to Market strategies.Championing the brand in 31 International markets.Ramping up of wholesale visibility in excess of 5,000 points of sale. Oversaw opening and facilitating of London International office and Covent Garden flagship.Focused extensively upon expansion of franchise, distributor and license platforms.Undertook radical recalibration of R&D matrix.Redefined bricks and mortar model.

Reporting directly to the SVPs for Europe and U.S, Full responsibility for revenue, operating expenditure and operational targets. Engineered Pan European " go to market " commercial strategies which were later applied to both U.S and APAC divisions. Overarching objective was to reinvigorate the premium distribution channel lost through over saturation of main line collection. Spearheaded initial wholesale and retail launches in the key fortress markets of UK, Italy and Germany. Implemented a robust multi-channel sales and distribution strategy to achieve LRP growth targets through collaborating closely with the R&D team to design optimum products that would act as an overall halo for later introduced main line derivatives.

Through steady promotion over my 8 year tenure, I successfully repositioned the UK wholesale and retail division to drive profitability. Strategic R&D collaborations with both Question Air and Burro helped elevate the lifestyle business which spawned 200 new accounts to the U.K portfolio whilst turnover increased 3 fold. From an operating aspect, I merged the existing 3 UK cost centers of design, sales and DC to a centralized structure that added further OPEX upside.

Developing the Reebok Boks casual sub brand working with key accounts JD, JJB, Olympus Sports, Littlewoods, Schuh, and Shellys.

Directly responsible for key accounts including Littlewood’s, GUS, Barratts, and Brantano with an annual Turnover of £7.5M.