Profit-driving analytics and CRM professional. The perfect liaison between business and technology environments. Superior analytical and communications skills. Experienced in direct marketing strategy development. Effective at internal selling. Empowering managerial style. Accomplished public speaker. Significant experience on both the agency and client sides of marketing and customer analytics.Specialties: Statistical analysis. Predictive modeling. Data quality assessment. Public speaking. Analytics management. Database marketing. Direct marketing. Relationship marketing. Loyalty marketing. CRM. Business intelligence. Teaching experience.Industry Experience: Incentives, Hotels / Hospitality, Consumer Catalogs, Hardware/Software, Marketing Research, Automotive, Higher Education
Creative Group, Inc.
View- Website:
- creativegroupinc.com
- Employees:
- 301
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Data ScientistCreative Group, Inc.Phoenix, Az, Us -
PresidentMkt Analytics, Llc Apr 2013 - PresentMKT Analytics offers a full range of customer and marketing analytics services, ranging from data quality assessments to customer profiling and segmentation to campaign response analysis to predictive modeling to implementation of analytics solutions. The emphasis is on providing actionable information to drive improvements in revenue, profit and ROI. -
Director, Analytics SolutionsSciata Feb 2013 - PresentScottsdale, Arizona, Us -
Data ScientistCreative Group, Inc. Mar 2021 - PresentSchaumburg, Illinois, UsProvide in-depth analysis to support development and/or restructuring of various types of employee incentive and recognition programs. -
Data ScientistRivet | Mro May 2017 - PresentLake St Louis, Mo, UsProvide data-driven strategical and tactical marketing recommendations to companies operating in industrial distribution. -
Director, Discovery AnalyticsMeridian Enterprises Mar 2013 - Jul 2019Saint Louis, Missouri, Us -
Sr. Research AnalystAdaptive Technologies, Inc. Jan 2008 - Jun 2013UsATi provides cutting-edge predictive modeling and analytics solutions for marketing, financial services, risk management, fraud detection, education and other applications and industries. -
Director, Business IntelligenceInsight Enterprises Oct 2004 - Dec 2007Chandler, Arizona, UsLed a team responsible for client, sales and product analytics and reporting, and customer master data management. Drove vertical segmentation strategy, sales coverage modeling, product cycle analysis and revamping of customer satisfaction research. -
Director, Customer Information & AnalysisOriental Trading Company Jun 2002 - Oct 2004Omaha, Nebraska, UsLed a team responsible for customer analytics, marketing research and housefile hygiene. Generate milliions in incremental sales through improved response modeling and saved millions with more complete housefile hygiene practices. -
Sr. Director, Customer InsightIhg Hotels & Resorts Jan 1996 - Jun 2002Windsor, Berkshire, GbLed a team responsible for advanced analytics, data warehousing, marketing research and guest satisfaction tracking. Built what was at the time the state-of-the-art customer and business analytics function in the hotel industry, supporting the analytical needs of thirteen different internal departments and generating many millions of dollars in incremental room night revenues. -
Manager, Strategy DevelopmentMaritz May 1985 - Jan 1996St. Louis, Mo, UsConsulted with direct/database marketing clients on everything from data collection to predictive modeling and strategy development -
Marketing InstructorSouthern Illinois University Edwardsville 1984 - 1985Edwardsville, Illinois, UsTaught courses in Introductory Marketing, Marketing Management, Marketing Research, Sales Management and Consumer Behavior to undergraduates and grad school students
Mike Tobin Education Details
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Purdue UniversityGeneral Management -
Southern Illinois University EdwardsvilleMarketing
Frequently Asked Questions about Mike Tobin
What company does Mike Tobin work for?
Mike Tobin works for Creative Group, Inc.
What is Mike Tobin's role at the current company?
Mike Tobin's current role is Data Scientist.
What schools did Mike Tobin attend?
Mike Tobin attended Purdue University, Southern Illinois University Edwardsville.
Who are Mike Tobin's colleagues?
Mike Tobin's colleagues are Briana Velinski, Keely Brooks, Amy Dewitt, Lisa Giulianelli, Michael Brady, Cathleen Robertson, Annette Dore.
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