Alliance Data Card Services rebranded in March 2022 to become Bread Financial.Support senior and executive leaders and business strategy/development function by providing actionable insights around broader portfolio themes to help shape strategic decisions, with the goal of providing guidance to our key internal partners through a thorough understanding of transactional trends, profitability levers, macro-economic influencers, brand specific challenges, and business capability impacts and the impact they have on the customer. Ultimately, enabling effective positioning of our credit loyalty products and enduring loyalty from the end customer.