Mike Vidmar Email & Phone Number

Develop and execute a revenue-centric go-to-market strategy for diabetes products across critical channels such as chain drug, distribution, and drug wholesale. Employed various operational cost-savings measures and AI applications to significantly enhance profitability and efficiencies. ─ Increased year-one unit and top-line sales with strategic partners through the implementation of multiple pull-through initiatives. ─ Successfully completed numerous projects aimed at optimizing pricing, deductions, inventory, and shipping costs resulting in cost savings in the first year.─ Revitalized and reactivated previous omnichannel accounts by introducing new products, sales programs, and digital services.

Satellite Beach, Florida, Us

Provides insight, actionable strategies, and in-depth market research to clients. Focusing on commercialization, strategic positioning, competitive reviews, go-to-market planning, reimbursement alignment, pricing, and digital data management.Product and Market Segments─ Non-Invasive Continuous Glucose Monitoring (CGM) and Blood Pressure (BP)─ Remote Patient Monitoring (RPM) and API Data Management─ Medical Device Operational Models and Product Distribution─ Channel Analysis: market trend overviews, deep dive reviews, key players, challenges, opportunities, and priorities e.g., Decentralized Clinical Trials, Hospital at Home, Chronic Care Management, Consumer Healthcare, Retail Pharmacy

Pear Therapeutics was start-up company that pioneered Prescription Digital Therapeutics (PDTs).PDTs are classified as FDA cleared Software as a Medical Device (SaMD). PDTs utilize cognitive behavior therapy (CBT) and digital technology. ─ Identified, introduced, and implemented Prescription Digital Therapeutics (PDTs) into strategic channels, evolving clinical markets, and transforming business models throughout the US.─ Designed and executed a go-to-market strategy that aligned with new quality measures, developing reimbursement structures, and emerging digital health initiatives using SaMD. ─ Worked with executive team members to support and lead cross-functional corporate initiatives in new ventures.

Smart Meter LLC is a cellular device, remote patient monitoring (RPM), start-up company that changed the landscape of the digital healthcare market by utilizing cellular enabled technology to seamlessly transmit real time data to healthcare teams. ─ Built the go-to-market sales strategy. ─ Initiated, coordinated, and managed rapid, multimillion-dollar revenue increases from product, program, and subscription sales. ─ Led US commercialization team - provided marketplace expertise, positioned products into multiple channels, spearheaded product guidance, built internal infrastructures, created reimbursement alignment, and secured contracts. ─ Coordinated API integrations that transmitted data into 150+ of decision-support platforms. ─ Introduced and launched new products, programs, and services into national accounts - Population Health, SaaS Providers, Connected Health Companies, Remote Patient Monitoring (RPM), Retail Pharmacy, Payers, and Health Systems.

Minneapolis, Mn, Us

Medtronic Diabetes is a global leader in insulin pump therapy and continuous glucose monitoring. ─ Initiated, coordinated, and managed multimillion-dollar revenue increases in health systems and distribution programs.─ Designed, developed, and implemented a national account infrastructure for large health systems (example-HCA & Tenet) and government entities (VA & Indian Health Services). ─ Secured a strategic partnership with a national distributor to create quick product access and product pull-through in health systems and physician practices throughout the US. ─ Developed pricing models, product positioning, and quality care alignment for a value-based health care offering – HEDIS, MACRA, ACO, MTM, and Star Ratings. ─ Obtained privacy and security software approval for large health care systems and national government entities - Information Security Agreements (ISAs).

Salem, Nh, Us

AgaMatrix designs, develops, and manufactures diagnostic products and digital health solutions.─ Was the first commercial person, designed, built, and executed the go-to-market strategy. ─ Disrupted the diabetes landscape by introducing and launching a new company and a new product-line into the blood glucose monitory category. ─ Generated rapid, multimillion dollar sales along with significant YoY growth through new distribution and consumer-based product pull-through programs. ─ Instrumental in the in introduction and launch of the first digital health product in the diabetes category.

Indianapolis, Indiana, Us

Apria Healthcare is one of the nation’s leading providers of home respiratory services and home medical equipment. ─ Negotiated, secured and managed a multimillion-dollar, national DME and service contract with UnitedHealthcare.─ Developed and coordinated the Apria and UnitedHealthcare partnership program to generate product pull-through, revenue, cost-savings and customer satisfaction.─ Created and implemented a comprehensive category management and selling program that maximized profitability, margin, and a unique value-proposition.

Trividia Health develops, manufactures, and markets diagnostic products to the country's largest chain drug accounts, drug wholesalers, long-term care companies, PHS-340B pharmacies, DME mail order, and payors. ─ An executive member of the initial commercial team.─ Created the go-to-market strategy. ─ Successfully introduced a new company and an innovative co-branded strategy that disrupted the billion-dollar diabetes category. ─ Initiated and generated rapid, multimillion dollar sales ($M) growth through national chain drugs, government programs, mail order, and payor contracts.─ Created and implemented channel specific pricing and value-proposition that changed the dynamics of the diabetes category.

Franklin Lakes, New Jersey, Us

BD is a global leader in insulin and medication delivery devices. ─ Negotiated, signed, and managed many preferred national contracts with large PBMs and national health plans that secured and drove millions in $ sales.─ Developed a new medical device "put-up" used in PBM mail service. Generated millions in revenue ─ Created a Diabetes Sales & Marketing program with a large chain drug account that dramatically increased diabetes category sales.