Mike W. Email & Phone Number

San Diego, Ca, Us

- Guided the creative vision and strategy for creative campaigns, products, and marketing communications - supervising a cross-functional team of designers, copywriters, editors, and animators- Worked closely with cross-functional brand, performance marketing, enterprise, and product teams- Restructured brand verbal identity and style guidelines into a cohesive model to streamline creative processes- Provided creative direction and oversight across copy, art direction, design… Show more - Guided the creative vision and strategy for creative campaigns, products, and marketing communications - supervising a cross-functional team of designers, copywriters, editors, and animators- Worked closely with cross-functional brand, performance marketing, enterprise, and product teams- Restructured brand verbal identity and style guidelines into a cohesive model to streamline creative processes- Provided creative direction and oversight across copy, art direction, design, video, animation, and othercreative disciplines- Utilized AI and AI SMEs to develop an in-house copywriting co-pilot to streamline workflows Show less

(Discovery+, Cozy Earth, Liquid Death, Betterhelp, Britbox, Others)

- Wrote, defined, and championed tone and voice for marketing copy across channels, ensuring consistency and authenticity, delivered on-strategy, on-target, and on-brand messages - Defined creative vision, from design to marketing copy, for ad assets - resulting in CVR lifts of up to 300%- Provided creative direction to the team, ensuring development of on-brand design and copy tone for all assets- Stood up flexible project and creative production timelines across Jira - a 70%… Show more - Wrote, defined, and championed tone and voice for marketing copy across channels, ensuring consistency and authenticity, delivered on-strategy, on-target, and on-brand messages - Defined creative vision, from design to marketing copy, for ad assets - resulting in CVR lifts of up to 300%- Provided creative direction to the team, ensuring development of on-brand design and copy tone for all assets- Stood up flexible project and creative production timelines across Jira - a 70% reduction in LOE in 8 months- Organized creativity workshops across Miro and Figma with teammates - brainstorming UI/UX solutions- Defined the creative vision for client advertising, marketing, and comms campaigns- Developed and mentored a team of copywriters and designers, fostering a forward-thinking creative culture- Worked cross-functionally to manage multiple projects, representing our team’s people and services clearly- Provided reports with coaching and mentoring via weekly 1-1s and OKRs to grow creative development Show less

- Brand steward for verbal and visual identities- Oversaw a team of creatives responsible for hundreds of performance-marketing assets to grow brand awareness- Owned all content design duties for our internal products

- Collaborated with marketing and design to identify ops to deepen organic growth initiatives for our product- Delivered compelling, on-brand messages across all touchpoints, high-quality standards, and detail- Implemented a consistent brand identity & voice across all touchpoints for a cohesive digital experience- Analyzed use cases and market research to streamline in-app user experiences, content design, and roadmaps - Evolved creative campaigns based on customer insights to… Show more - Collaborated with marketing and design to identify ops to deepen organic growth initiatives for our product- Delivered compelling, on-brand messages across all touchpoints, high-quality standards, and detail- Implemented a consistent brand identity & voice across all touchpoints for a cohesive digital experience- Analyzed use cases and market research to streamline in-app user experiences, content design, and roadmaps - Evolved creative campaigns based on customer insights to achieve business objectives (organic growth)- Led pragmatic efforts resulting in customer acquisition growth of 40%+ users QoQ across organic channels- Launched a new blog as part of a revised content strategy, and increased organic traffic by 20%+ Show less

(G-Shock, Nixon, Vans, Outerknown, Pelican, Olukai, Lululemon, Others)

- Spearheaded a new branded content studio for 100+ brand partners - a 0-1 innovative build for the company- Oversaw the end-to-end creative process, including ideation, storyboarding, asset creation, and production- Translated performance analytics into custom digital content including email campaigns, social media, video -Established relationships with art directors and agencies for engagements & oversaw our content strategy- Managed art directors, copywriters, and external… Show more - Spearheaded a new branded content studio for 100+ brand partners - a 0-1 innovative build for the company- Oversaw the end-to-end creative process, including ideation, storyboarding, asset creation, and production- Translated performance analytics into custom digital content including email campaigns, social media, video -Established relationships with art directors and agencies for engagements & oversaw our content strategy- Managed art directors, copywriters, and external agencies for each project to determine scope & ideation Show less

- Inbound marketing copywriter for a boutique advertising agency (contract)- Responsible for crafting strategic brand messaging for clients in environmental awareness, manufacturing, and HVAC industries across North America - Worked to roadmap SEO and SEM strategies for each client and managed all social media through HubSpot, WordPress, and Hootsuite

- Design Partner, Copywriter, and Marketing Coordinator for an independent antiquities brand - Responsible for product design, direct marketing copy, coordination with artists for product prototypes, and crafting direct response copy for mailings and E-Commerce site - Worked directly with multiple national organizations including John Wayne Enterprises and various Veteran 501(c)(3)’s

Master’S Degree, Mass Communications: Digital Media

Bachelor’S Degree, History, Journalism, Philosophy