As Digital Content Manager at SFM, I added to the foundational experience of planning and creating content that I acquired in my previous position. I worked to continually optimize B2B ecommerce content and user onboarding for their continuous rollout online product catalog of over 20,000 SKUs.I oriented the ecommerce user experience to specific industry needs as well as SFM’s service design. I mapped and analyzed user flows for their ecommerce platform and marketing campaigns, as well as their division-specific websites—including A/B testing, custom analytics visualizations (OMPL documents and maps), all with the goal of more delighted users.I conceived and implemented a large-scale content curation and analysis process and I wrote SOPs to help scale content operations. I also worked to build and implement a company-wide style guide and process documentation standard for task scalability and increased customer value.

As Head of Content at Ytria, I played a crucial role in all areas of content creation; I was involved in all aspects of written content ranging from technical documentation to marketing copywriting. I structured and executed clear, forward-looking plans for translating possible user paths in Ytria's products into beneficial end-user software documentation for our entire line of current and future solutions. While there, I also played a key role in the ongoing maintenance of a 65,000-term localization glossary for Ytria’s existing 10-product desktop tool suite for IT administrators and developers. I was also integral in the original problem solving, positioning, and ideation for content in and around their newest product for Microsoft Office 365 administrators: sapio365.I crafted marketing content to communicate Ytria's overarching goal of enhancing enterprise software processes and productivity through powerful software solutions.Some key points:- Chicago and Microsoft style- Full-range editing, from substantive to proofreading and light copyediting- API documentation- Social listening and analytics- Keyword research- UX diagramming and microcopy- UX content strategyContent creation types:- Technical end-user software documentation and "quick-start" guides- Product API documentation- Print ad copy- UX/UI copy- Commercial video scripts- Blog posts- SEO web copy- Email copy and marketing

My years at In-Sport Fashions Inc. gave me the chance to hone a wide range of communication and problem-solving skills, and taught me in real time the value of teamwork in both the day-to-day operations and the realization of sometimes seemingly insurmountable goals.Here, problem solving, communications, and analytics were key, whether that came in the form of diffusing potentially costly business situations in the supply chain, or building fruitful, ongoing relationships with compliance departments of key accounts.When faced with the types of tight deadlines and rapid growth that we saw during those years, my ability to see the whole picture and plan the resources and workflow systems necessary kept our team on track breezing through multiple expansions.

During this especially fruitful period in In-Sport Fashions' history, I stood in effectively to manage a team of 15 and handle, in addition to all foundational responsibilities, the added challenges of team relations, internal purchasing, and the hiring process.

My time at ADC Telecom Canada thrust me into a wealth of stimulating communication challenges. Being at the helm of logistics operations for the Canadian division, I was faced with numerous time-sensitive operations requiring extensive negotiations and liaising between departments and external contacts.As my time at ADC progressed, and the precision and effectiveness of my written communications were more and more appreciated, new opportunities came to me in the form of copy editing for internal communications. And I took on these new challenges eagerly.Whether it was helping ensure consistency and correctness of internal communications, securing accounts through on-time resource coordination, or helping import compliance stay running on established high standards, ADC Telecom Canada offered me a variety of challenges that have been instrumental in my professional growth.