Mike Warner Email & Phone Number

Buffalo-Niagara Falls Area

Buffalo-Niagara Falls Area

Support marketing initiatives to onboard prospects through digital journeys in US and Canada. Conduct routine assessments of campaign landing pages and product pages to identify bottlenecks and make recommendations for improvement. Work with marketing and content teams to manage deployment of floodlight tags. Define and manage retargeting audiences in Adobe Audience Manager and Tealium AudienceStream. Support migration of operations from Adobe stack to other platforms.

Buffalo-Niagara Falls Area

Create baseline reports to monitor conversion rates for each product. Proactively identify areas of improvement through analysis or A/B testing. Audit and define page level data layers to improve reporting detail. Define and distribute standard metrics and reporting segments for use among Adobe Analytics (AA) end user community. Provide Level 1 training and support for marketing AA users. Enable digital messaging framework in US to track Website message displays, interactions and conversions in detail. Conduct weekly meetings with digital messaging team to review performance.

Buffalo/Niagara, New York Area

Create baseline reports to monitor conversion rates for each product. Proactively identify areas of improvement through analysis or A/B testing. Audit and define page level data layers to improve reporting detail. Define and distribute standard metrics and reporting segments for use among Adobe Analytics (AA) end user community. Provide Level 1 training and support for marketing AA users. Enable digital messaging framework in US to track Website message displays, interactions and conversions in detail. Conduct weekly meetings with digital messaging team to review performance.

Buffalo/Niagara, New York Area

Integrate multiple reporting dashboards on a single platform with stability to support global user base. Embed analytics across sites to enable optimization capabilities.Work with business stakeholders to define KPIs necessary to measure success, track towards targets and optimize campaign performance. Identify data stores and measures necessary to source KPI data. Coordinate with engineering team to document data mapping, definitions and calculations. Work with data visualization team to enable dashboards and data drill downs. Validate accuracy with business leads and data source SMEs

Buffalo/Niagara, New York Area

Drive analytics driven results across IBM business units in the areas of Web analytics, data integration and reporting methodologies. Develop best-of-breed solutions and processes.Senior Analyst on 50 member global Web analytics and SEO services team based in six countries. Lead several key initiatives such as Digital Analytics Standards. Lead analyst for multiple strategic engagements. Define and document reporting KPIs, contribute to design and implementation of standard reporting deliverable package, design and implement custom reporting, contribute to roll out of corporate wide digital dashboard, train and advise new hires and junior analysts.

Buffalo/Niagara, New York Area

Web Analytics strategist for IBM Software Group. Determine brand level business needs and align appropriate reporting. Provide executive level KPI analysis, scorecards and recommendations.Drive thought leadership across Marketing teams, India GMC team and business units in the areas of Web analytics, data integration and methodologies to develop best-of-breed solutions and processes.Software Group representative for metrics requirements and projects. Business unit evaluator for IBM's 2009 Web Analytics procurement. Successfully managed transition from Coremetrics/SurfAid to Unica NetInsight with zero days of overlap and no loss of data or reporting functionality.Work with agencies to manage data standards across IBM Web analytics systems to accurately code and measure various conversion points, such as paid and organic search activity. Defined reporting standards for internal social platform - Lotus Connections.

Rochester, New York Area

Determine business needs and align appropriate reporting. Support brand level and campaign specific reporting. Worked extensively to link traffic >customer registrations > leads > win revenueDrive implementation, adoption, support, and management of extensive filter sets for Unica NetInsight Web analytics product suite across 2M+ pages and 300+ internal IBM Software Group users Worldwide. Provide end user training and Level 1 support.

Greater Boston Area

Managed reporting for various internal IBM Software brand and product Web marketing client accounts, providing extensive web experience analyses and reporting. First IBMer to administer Web analytics database and manage user accounts on behalf of Software Group. Shortened cycle time for URL mapping and other updates. Process later adopted by other business units which significantly reduced support budget for ibm.com metrics.Create, build, monitor, and analyze Web traffic reports for marketing and technical leads using IBM/Coremetrics SurfAid, Elytics Analysis Suite, and Pilot (Accrue) HitListLed joint-implementation effort with various IBM Software content owners to create and replicate special JavaScript-coded page footer across 1+ Million content pages for SurfAid web metrics traffic data collectionMonitored and analyzed web program effectiveness of multiple multi-million dollar online marketing campaigns.

Greater Boston Area

Provide Web traffic analysis for lotus.com in support of product and campaign managers. Report activity for key products and marketing campaigns and present weekly to management team.Work with Web development team to measure page effectiveness. Design for analysis.

Rochester, New York Area

Support Lotus Development Corporation call center operations in Rochester NY. Also two years on client site in Cambridge MAWork with clients to set up phone scripts and appropriate marketing questions. Apply proper codes and sequence questions. Ensure delivery of appropriate collateral. Provide reporting and analysis by 800#, campaign, product etc.Established data connection between Rochester and N. Reading MA for joint interface between call centers to handle call processing and sales orders. Provided system training to reps.