Mike Warner

Mike Warner Email and Phone Number

Norwegian Cruise Line: Senior Digital Analyst @ Norwegian Cruise Line
Mike Warner's Location
Lancaster, New York, United States, United States
About Mike Warner

Extensive experience implementing reporting systems and defining standards to analyze every aspect of Website functionality- - Web marketing, commerce, lead generation, SEO, Web traffic, social media, multivariate testing, internal applications, digital media, tag management and vendor systemsOver fifteen years of demonstrated success addressing larger and more complex reporting challenges on a global scale- - Integrated data flow between multiple systems, deployed multiple Web analytics packages, assisted dozens of acquired companies' migrations to IBM platforms, working with worldwide stakeholdersHands on expert with multiple analytics and data visualization packages.- - Adobe Analytics, Coremetrics, Unica NetInsight, Looker, Tableau, Optimizely etc.- - Trained 100+ end users on self service reportingRecognized thought leader- - Worked to define KPIs and with development teams to enhance reporting capabilities to meet changing requirements- - Opinion sought for critical path issuesStrong communication skills ranging from executive presentations to technical requirements meetingsCreative problem solver. Time and money are always factors. Seek to deliver solutions using existing infrastructure. Learn from and improve upon previous installations.Specialties: Website and mobile app analytics, business intelligence standards, data visualization, executive dashboards, global teams, multivariate testing, Website redesign, SEO, tag management, data layers, conversion rate optimization, user interface enhancement, lead generation, acquisition integration, vendor selection, site optimization, social media analytics

Mike Warner's Current Company Details
Norwegian Cruise Line

Norwegian Cruise Line

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Norwegian Cruise Line: Senior Digital Analyst
Mike Warner Work Experience Details
  • Norwegian Cruise Line
    Senior Digital Analyst
    Norwegian Cruise Line Jan 2022 - Present
    Buffalo-Niagara Falls Area
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  • Hsbc
    Acquisitions Specialist: Wealth And Personal Banking
    Hsbc Jun 2017 - Dec 2021
    Buffalo-Niagara Falls Area
    Support marketing initiatives to onboard prospects through digital journeys in US and Canada. Conduct routine assessments of campaign landing pages and product pages to identify bottlenecks and make recommendations for improvement. Work with marketing and content teams to manage deployment of floodlight tags. Define and manage retargeting audiences in Adobe Audience Manager and Tealium AudienceStream. Support migration of operations from Adobe stack to other platforms.
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  • Hsbc
    Insights Operations Manager: Wealth And Personal Banking
    Hsbc Jan 2020 - Feb 2021
    Buffalo-Niagara Falls Area
    Create baseline reports to monitor conversion rates for each product. Proactively identify areas of improvement through analysis or A/B testing. Audit and define page level data layers to improve reporting detail. Define and distribute standard metrics and reporting segments for use among Adobe Analytics (AA) end user community. Provide Level 1 training and support for marketing AA users. Enable digital messaging framework in US to track Website message displays, interactions and conversions in detail. Conduct weekly meetings with digital messaging team to review performance.
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  • Hsbc
    Digital Performance Analyst: Digital Centre Of Excellence
    Hsbc Jun 2017 - Jan 2020
    Buffalo/Niagara, New York Area
    Create baseline reports to monitor conversion rates for each product. Proactively identify areas of improvement through analysis or A/B testing. Audit and define page level data layers to improve reporting detail. Define and distribute standard metrics and reporting segments for use among Adobe Analytics (AA) end user community. Provide Level 1 training and support for marketing AA users. Enable digital messaging framework in US to track Website message displays, interactions and conversions in detail. Conduct weekly meetings with digital messaging team to review performance.
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  • Ibm
    Standards Lead: Digital Business Group
    Ibm Jan 2017 - Jun 2017
    Buffalo/Niagara, New York Area
    Integrate multiple reporting dashboards on a single platform with stability to support global user base. Embed analytics across sites to enable optimization capabilities.Work with business stakeholders to define KPIs necessary to measure success, track towards targets and optimize campaign performance. Identify data stores and measures necessary to source KPI data. Coordinate with engineering team to document data mapping, definitions and calculations. Work with data visualization team to enable dashboards and data drill downs. Validate accuracy with business leads and data source SMEs
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  • Ibm
    Senior Digital Analyst
    Ibm Apr 2013 - Dec 2016
    Buffalo/Niagara, New York Area
    Drive analytics driven results across IBM business units in the areas of Web analytics, data integration and reporting methodologies. Develop best-of-breed solutions and processes.Senior Analyst on 50 member global Web analytics and SEO services team based in six countries. Lead several key initiatives such as Digital Analytics Standards. Lead analyst for multiple strategic engagements. Define and document reporting KPIs, contribute to design and implementation of standard reporting deliverable package, design and implement custom reporting, contribute to roll out of corporate wide digital dashboard, train and advise new hires and junior analysts.
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  • Ibm
    Senior Measurements & Reporting Advisor
    Ibm Aug 2008 - Apr 2013
    Buffalo/Niagara, New York Area
    Web Analytics strategist for IBM Software Group. Determine brand level business needs and align appropriate reporting. Provide executive level KPI analysis, scorecards and recommendations.Drive thought leadership across Marketing teams, India GMC team and business units in the areas of Web analytics, data integration and methodologies to develop best-of-breed solutions and processes.Software Group representative for metrics requirements and projects. Business unit evaluator for IBM's 2009 Web Analytics procurement. Successfully managed transition from Coremetrics/SurfAid to Unica NetInsight with zero days of overlap and no loss of data or reporting functionality.Work with agencies to manage data standards across IBM Web analytics systems to accurately code and measure various conversion points, such as paid and organic search activity. Defined reporting standards for internal social platform - Lotus Connections.
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  • Ibm
    Senior Web Analytics Strategist
    Ibm May 2002 - Aug 2008
    Rochester, New York Area
    Determine business needs and align appropriate reporting. Support brand level and campaign specific reporting. Worked extensively to link traffic >customer registrations > leads > win revenueDrive implementation, adoption, support, and management of extensive filter sets for Unica NetInsight Web analytics product suite across 2M+ pages and 300+ internal IBM Software Group users Worldwide. Provide end user training and Level 1 support.
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  • Ibm
    Web Analytics Technical Marketing Analyst
    Ibm Dec 2000 - May 2002
    Greater Boston Area
    Managed reporting for various internal IBM Software brand and product Web marketing client accounts, providing extensive web experience analyses and reporting. First IBMer to administer Web analytics database and manage user accounts on behalf of Software Group. Shortened cycle time for URL mapping and other updates. Process later adopted by other business units which significantly reduced support budget for ibm.com metrics.Create, build, monitor, and analyze Web traffic reports for marketing and technical leads using IBM/Coremetrics SurfAid, Elytics Analysis Suite, and Pilot (Accrue) HitListLed joint-implementation effort with various IBM Software content owners to create and replicate special JavaScript-coded page footer across 1+ Million content pages for SurfAid web metrics traffic data collectionMonitored and analyzed web program effectiveness of multiple multi-million dollar online marketing campaigns.
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  • Ibm
    Systems Analyst
    Ibm Nov 1999 - Dec 2000
    Greater Boston Area
    Provide Web traffic analysis for lotus.com in support of product and campaign managers. Report activity for key products and marketing campaigns and present weekly to management team.Work with Web development team to measure page effectiveness. Design for analysis.
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  • Concentrix
    Account Executive
    Concentrix Sep 1995 - Nov 1999
    Rochester, New York Area
    Support Lotus Development Corporation call center operations in Rochester NY. Also two years on client site in Cambridge MAWork with clients to set up phone scripts and appropriate marketing questions. Apply proper codes and sequence questions. Ensure delivery of appropriate collateral. Provide reporting and analysis by 800#, campaign, product etc.Established data connection between Rochester and N. Reading MA for joint interface between call centers to handle call processing and sales orders. Provided system training to reps.
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Mike Warner Education Details

Frequently Asked Questions about Mike Warner

What company does Mike Warner work for?

Mike Warner works for Norwegian Cruise Line

What is Mike Warner's role at the current company?

Mike Warner's current role is Norwegian Cruise Line: Senior Digital Analyst.

What schools did Mike Warner attend?

Mike Warner attended Suny Geneseo.

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