I just completed a series of book illustrations for Douglas Smith, the author of "Happiness: The Art Of Living with Peace, Confidence and Joy", in coordination with Summerfield Advertising. Waiting on pins and needles to see his new book when it is printed!

Responsible for the launch of the new EXPRESS NEXT Loyalty Program and all collateral. As of July 2012, the program has over 3,000,000 members. Developed 2 concepts, one of which I illustrated, and took the winning concept from an outside firm to completion. Designed a program that kept it’s integrity through myriad direct mail formats. Designed all national outdoor advertising. This includes billboards for Los Angeles and New York; bus wrap graphics for Los Angles, New York and Chicago; environmental graphics for subway station domination campaigns in New York, Philadelphia and Toronto, and concert venue graphics for Live Nation in Los Angeles and Chicago. The brand message was consistent, whether it was a billboard, bus wrap or train station poster.Designed national magazine ads for Vogue, Details, Marie Claire, Lucky, Paper Magazine, V Magazine, Nylon, In Style, Rolling Stone, GQ and US Weekly. Responsible for all Canadian grand opening projects, including magazine and newspaper ads, post cards and banners for hiring events.Worked closely with Art Director designing packaging for gift cards, paper shoppers, merchandise graphics, fragrance bottles and gift sets.Designed and produced all paper box packaging using the Holiday 2010 snowflake pattern. Designed schematics and produced the Express 30Years of Fashion book, a fascinating record of fashion in Express marketing campaigns. Designed animated gifs for signature capture machines in stores and mall video graphics for store TV screens. Designed web banners for credit card and gift card sign-up pages.

Instrumental in the recovery and growth of The Limited into a profitable business. Responsible for the complete redesign of the Limited Credit Card and all collateral.Developed a two-tiered credit launch program with timeless, classic typography and maintained brand consistency.Designed a successful Grand Opening invitation and signage package incorporating the new store design aesthetic.Designed all direct mail. Designed all POS in-store signage.Developed a cost-effective modular sign system with templates any designer can pick up. My signage and direct mail ultimately determined the typographic direction of The Limited brand.Designed the logo and labels for the successful relaunchof FORENZA. Researched brand history, bought vintage clothing, and established the typographic focus of the FORENZA brand. Instrumental in the launch of The Travel Suit. Researched and pulled swipe for the seasonal concept boards. Conceptualized from big ideas, applying the brand focus to window displays, in-store marketing, direct mail, hang tags and labels. Presented hang tag and label concepts to merchants, listened and incorporated their suggestions.Liaison between the Marketing and Visual departments. Supported floor sets and placed window marketing and in-store environmental graphics with diligent consideration of how the merchandise is displayed.

Designed signage, direct mail and collateral, newsletters, product guides and shoe boxes; illustrated product renderings, merchandise graphics and patterns in traditional and digital media; 3-D comp work with fabric and hat boxes.List of clientsExpressVictoria’s SecretVictoria’s Secret Bath & FragranceThe LimitedLane BryantBath & Body WorksThe Kobacker Company