E-Commerce Merchant and Retail Brand Products

Eureka Ergonomic (Division of Disgna Tech) – World’s largest Gaming Desk Manufacturer, La Mirad, CAVice President of Sales and Operations 09/2021 – PresentDirector of US Operations 02/2019 – 03/2020 Brought in to manage large-scale relocation and restructuring of US division from Texas to California. Restaffed 15l positions and established operations of 80K sq. ft. distribution center. Defined Standard Operating Procedures (SOPs) standardized reporting and go-to-market pricing. Worked within leadership to set targeted strategic marketing plans. Built and quickly formed distribution partnerships with major US retailers (Walmart, Target, Staples, Overstock.com). Oversaw design and launch of Direct-to-Consumer website as well as Search Engine Optimization (SEO), Conversions, and Traffic. - Expanded sales revenue from $1.5M to $17.9M and increased net profits from 10% to 15% in 2021 by securing top retailers such as Lowes, True Value, Northern Tool, Target, and Staples. - Strengthened operational efficiency by managing large-scale expansion project, adding 2PL warehouses at 2 new locations. - Cut on-hand inventory from 8M to under 3.5M by creating min max forecasting process to increase turns. - Drove up monthly sales from $60K to $400K on direct sales website, targeting key audiences and setting targeted sales/marketing strategies to promote gaming desk categories.- Grew sales across multiple categories by streamlining operational processes and optimizing e-commerce platform. - Implemented Conversion of consumer website from Magento to Big Commerce.

LUXOR & H. WILSON – Manufacturers of Specialty Furniture, Waukegan, ILVice President of Sales, Marketing, & Strategic Sourcing 11/2015 – 01/2018Directed sales, marketing, and strategic sourcing functions with oversight of 38+ direct reports. Led strategic initiatives and analyzed data for large national and international sales plans with a multitude of risk tolerances. Collaborated closely with senior leadership to develop consistent methodologies and modernize efficient daily operations to heighten e-commerce marketing and disseminating the corporate vision and standards for service excellence across the continuum. - Increased sales revenue from $10M to $60M+ within 6 years and hired, trained, and developed top-performing national sales and customer service professionals, growing team from 3 to 30 employees.- Obtained new accounts and reinforced existing relationships, maximizing potential at high-profile companies such as Uline, Staples, Office Depot, and Global Industrial.- Ran process of executing new business and e-commerce strategy for Staples, Walmart, Wayfair, and Overstock.com.- Created direct sales channel for StandUpDeskstore.com and Amazon.com, securing $15M+ in revenue over 4 years.- Maximized budgets by directing annual forecasting and strategic planning processes, inclusive of pricing strategy, product positioning, competitive analysis, vertical market management, and channel strategy.- Pushed revenue from $600K to $3.5M+ using a direct e-commerce platform and distribution to streamline international sales across Mexico, Canada, and Europe while expanding product lines and new business. - Cultivated an inclusive and collaborative working environment, incorporating OZ principles and efficiency improvements. - Received EBSCO Industries Employee of the Month and EBSCO Industries Continuous Improvement Award.

Director of Sales, Marketing, & Customer Service 04/2010 – 11/2015Advanced and managed top-performing sales team of 28+ in supporting robust partnerships and collaboration. Analyzed scope, profitability, quality, and outcomes management while vetting a multitude of departments for needs assessments. Spearheaded support for a Category Sales Program. Authenticated and negotiated private label initiatives with key distributors, including of U-Line, Snap-on England and Australia, Global Industrial, School fitters, Staples, and Office Depot. - Authored the customer service policies, leading to 9% growth without any new products in 2011.- Supervised sales cycle for top 5 accounts, totaling $13M+ in sales in only 1 year and added 100+ new accounts in 5 years.- Administered project implementing of new CRM system.

Manager & New Business Development Specialist | Eastern & Central Territories 11/2008 – 04/2010Recruited to provide leadership and direction in strategizing business development initiatives with oversight of organic growth opportunities. Headed cross-functional teams responsible for portfolios worth $4M+ throughout the automotive, industrial, medical, and food service distribution industries. Determined strengths and weaknesses within team matrixes and cooperated with leadership to capitalize on contemporary markets and products. Opened channels through 2 national retail distributors that generated $300K in sales revenue. - Improved net margin from 15% to 20% by managing profit and loss (P&L) for $4M sales revenue stream, negotiating fair contracts, promoting seasonal pricing, and incorporating vendor rebate programs.- Produced and led informative sales presentations and collateral, supporting successful contemporary product roll outs.

While I led Affordable Display as Operations Director, I spearheaded all aspects of the display manufacturing company from conception to final execution, earning more than $1,6M in first-year revenue. In addition, I facilitated company-wide screening, interviewing, hiring, and competency initiatives, driving the transition of newly-on boarded employees and refining education and training methods to develop and clarify core competencies. Furthermore, I inspired team members to provide unmatched customer service in a fast-paced environment by communicating with management to structure and achieve goals and objectives. Some highlights of my time at Affordable Display are as follows:• Developed point of purchase concepts for retail environments; customer targets included West Chester Gloves, MSA Safety, RSI Furnishings, and True Value.• Oversaw all outsourcing and supply chain negotiations with preferred suppliers in Mexico and China.• Negotiated with C-level executives to win proposals, modernize contracts, and discuss promotional programs.

Developing new business through cold calling and networking, developing sales presentations, negotiating with Presidents, Vice Presidents, Purchasing, and Marketing officers of companies. Oversee all aspects of production and estimating of my own projects, as well as invoicing and collections of over due invoices. .Developed my knowledge of all forms of fabrication processes, quoting, forecasting, printing, prototyping processes, project management, account management, purchasing

Facilitated meetings between National Account managers and Home Depot buyers Managed 22 representatives in a 13 state territory, handling the day to day operations of the scheduling of employees, resets, display installation, POP replenishment and merchandising needs for 300 Home Depot stores in the Midwest. I handled interviewing and hiring of new employees, training, and writing of performance reviews. Represented over 30 different product lines and developed relationships with key marketing