Mike Yaffe Email & Phone Number

Phoenix, Arizona, Us

Johns Creek, Georgia, Us

Key Accomplishments:• Successfully completed two exits (2014 and 2018) valued at over $1B.• Averaged 110%+ of target revenue number every quarter as head of marketing• Completely revised GTM strategy, including lead management, messaging, web, and social • Drove 75%+ of company pipeline and revenue via marketing programs• Took company from trailing position to market leader in both solution segments with Gartner• Managed integration of several acquisitions and nine different products Responsibilities:• Created and directed implementation of all strategic and tactical marketing plans for individual products, enterprise platform solution, international markets and verticals• Led all Go-to-Market activities for company cloud, software, virtual and hardware solutions• Developed company positioning, ensuring consistency of branding, look-and-feel and tone. • Built, lead and directed a team of marketing professionals in advertising, demand generation, web analytics, social media, channel, direct and database marketing, Internet marketing, marketing communications and multimedia• Established the direction and led day-to-day management of the company’s public and analyst relations activities• Architected corporate demand generation and database nurturing programs, leveraging outside agencies and internal resources. Developed Key Performance Indicators for all segments• Led global and domestic channel marketing programs, as well as technology and industry partnerships• Manage the development and delivery of all corporate programs including trade shows and exhibitions, online live events, webcasts, customer and partner conferences. • Guided the creation and production of all sales support materials including customer and industry presentations, competitive analysis, videos, product demonstrations, marketing collateral. Led sales training across all products

Alpharetta, Georgia, Us

Key Accomplishments:• Developed and executed GTM strategies and tactical marketing plans for enterprise and desktop products. • Successfully led product positioning, launches, competitive analysis, field and partner enablement • Independently crafted and managed zero cost program that generated over $6.5 million in revenue• Generated over 95% of company revenue with leads directly from marketing programs • Created and managed lead tracking, measurement (scoring and grading) and analytic system• Successfully crafted and led industry market category. Efforts led to regular and significant industry analyst coverage and increased in business and trade press storiesResponsibilities:• Planned and executed all programs for company products and services in support of awareness, market-share and revenue growth objectives. Ensured all programs delivered on time and on budget• Developed high-impact and differentiated horizontal, role-based, vertical and field programs for company products and services by crafting unique and compelling value propositions • Initiated and managed strategic relationships with channel (US and global) technology, OEM and industry partners• Drove end-to-end planning, execution and reporting for all lead generation and nurturing programs • Managed key business metrics, including financial performance, sales results, pipeline, lead generation, win/loss as well as overall market and sales feedback • Created corporate blog, web content, data sheets, case studies, product documentation, sales enablement materials and competitive analysis• Led product management for enterprise product including pricing, requirements gathering, packaging and roadmap • Managed 13 direct reports, including telemarketing, communications, programs, field marketing, product marketing and lead management • Directed strategy and tactics for analyst and press communications, acted as spokesperson

Us

Responsibilities• Created and managed all awareness and lead gen. programs targeted at customers, partners and the channel• Directed all company PR and AR. Managed press releases, issue and trend-based outreach and crisis management. Developed and led industry analyst briefings to firms including Gartner, IDC and Forrester• Planned and managed marketing budget, sales leads, speaking opps, newsletters, awards and trade shows • Directed team of 4 internal employees. Handled all aspects of staffing and performance management including hiring, reviews, objective setting, skill development, mentoring and coaching• Created content for brochures, white papers, data sheets, flash and power point presentations and web content • Led re-design, branding, architecture and management of corporate web site

• Managed concepts and content for company programs including online seminars, lead generation, trade shows, speaking opportunities and sales presentations• Independently created white papers, data sheets, power point presentations and all press material• Represented company as spokesperson to analysts, press, customers and for industry events• Spearheaded all industry analyst communications including tours, briefings and regular updates

Us

• Managed and set priorities, goals, messages and audience for all outbound and internal communications including employee relations, media interviews and speaking engagements• Assisted in developing and managing the corporate web site, product positioning and program development• Created marketing material including white papers, press material, data sheets, case studies and bylines• Led all industry analyst communications – including developing and directing briefings and presentations• Managed international and domestic P.R. firms. Acted as spokesman and media trained executives

• Operated as "one-man band," independently shooting, writing and editing stories for daily broadcast• Covered breaking, feature and investigative stories. Shot and wrote stories for broadcast inside Fenway Park

Master'S, Journalism

Bs, Business Administration

Education record