Mike Zolnick Email & Phone Number

Raleigh-Durham-Chapel Hill Area

• Created overall brand marketing strategy specifically targeting key demographics and ensured consistency in messaging across all communications and media forms• Planned, designed, and executed new bi-monthly beer collaboration series with area non-profits, working to design labels, cross-promote, and plan corresponding events• Oversaw brand refresh—designed new labels for all core beers, created corresponding merchandise, digital advertising, sales materials, and kick-off events• Created high quality, engaging social media and email marketing content to support new products and events, including creating/editing content for monthly consumer newsletter and weekly sales emails• Developed sales materials, off-site event collateral, restaurant signage, POS, new merchandise, beer labels, digital signage, tap handles, and special design projects• Updated website, managed analytics, and launched e-commerce merchandise program• Managed off-site events program, signing contracts for events and managing team of brand ambassadors

• Emcee weekly trivia night at local venues for national pub quiz organization• Manage, train, and coordinate local employees at different venues• Maintain social media pages and complete weekly blog summarizing quizzes

Raleigh-Durham, North Carolina Area

• Develop, execute, and evaluate an overall brand marketing strategy, collaborating with rest of executive team to maintain strategic plans that align and enhance the company’s initiatives.• Coordinate all outside media, public relations, press releases, publishing, copywriting, and social media, ensuring consistency in message across all communications• Oversee graphic designer to create and manage all deliverables including can labels, sell sheets, event posters, POS items, social media graphics, and more• Manage the merchandise program, ensuring new and existing merchandise is consistent with brand identity, market trends, and promotions.

• Managed area word-of-mouth marketing initiatives for Miller High Life in coordination with national manager, deploying over $300,000 in assets and growing sales 20% in target accounts within 52 weeks• Partnered with artists, musicians, and small business owners within target demographic to plan and execute unique experiential events within local communities• Used creative tactics to stimulate communication between influencers and members of their social networks, successfully encouraging organic conversations about Miller High Life

Greater New Orleans Area

• Managed point-of-sale marketing and promotions, coordinated with on-site partners on pricing and new product launches, and distributed free samples throughout the New Orleans area• Organized, planned, and executed Rockstar’s presence at local and national events, such as music festivals, videogame launches, Super Bowl XVII, and other sporting events• Evaluated brand performance and implemented changes as needed to achieve sales growth goals and improve future campaign planning

New Orleans, La

• Wrote weekly articles for leading tech blog dedicated to technology news and startups in the Greater New Orleans area• Interviewed startup entrepreneurs and profiled companies through articles published on tech blog and local newspaper sites

• Writer on small staff of local arts-and-culture newspaper published throughout Santa Fe County• Completed weekly Performing Arts calendar listing events from received press releases• Wrote two online blogs weekly including original video, slideshows, and HTML (http://www.sfreporter.com/santafe/users/mzolnick/)• Interviewed and photographed local artists, musicians, and event coordinators• Attended press conferences detailing upcoming community events

• Maintained current contracts with local businesses and established new partnerships• Executed music events at popular local bars and jazz clubs

New Orleans, La

• Served as local brand marketer for Apple on Tulane University's campus• Performed public demonstrations of new products and encouraged students to demo and purchase new devices

Bachelor’S Degree, B.A. Psychology, B.A. Asian Studies

Japanese

Education record