Consumer goods consulting:- Product Marketing & Development - Brand Development & Strategy- Digital Marketing & Strategy

(acquired by Full Circle Brands)Lead and manage Product, Operations and CX teams for sustainable hydration start-up. Define product roadmap and lead development for all major product launches, including the company’s first glass water bottle, 6-Cup water filter pitcher and major filter update with enhanced filtration capabilities.

(acquired by HoMedics)Lead product management and product marketing for the wired/wireless audio technology start-up. Defined short and long-term product strategy and roadmap. Launched the first wireless sports headphone and executed successful Indiegogo campaign.

#2Lead product marketing, channel and pricing strategy for hardware/software startup, focused on the mobile device (smartphone and tablet) accessory space. Develop value propositions, execute competitive analysis and create long-term product roadmap. Generate financials, including detailed revenue/profit/margin analysis, as well as 3-year business projections.

Successfully managed a team of 8 Product Marketing Managers and 3 contractors in full lifecycle product management. Focus included category strategy, roadmap creation, product development, go-to-market execution and EOL planning. Led cross-functional teams in the development of portfolio strategy and long-term planning for PC and Mobility Accessories: including audio, power, mice, keyboards, cases and new initiatives.

Full Lifecycle Product Management and Planning:• Define global roadmaps and lead strategic product planning for the consumer electronics accessory portfolio• Lead cross-functional teams through the conceptualization, design, development, marketing, sale and EOL of the CE product line• Execute consumer research, market and competitor analysis and create value propositions and go-to-market strategies for the following key products: Audio: Wired in-ear, on-ear, over-the-ear and next-generation wireless headphones Power: Car, wall, portable, and international charging devices Connectivity: USB sync/charge and audio cables

Product Planning and Strategy:• Generated 24-36 month differentiated accessory product roadmap in alignment with the WebOS smartphone and tablet lineup.• Created new accessory product concepts and worked closely with internal teams (R&D, SW, Product Planning) to evaluate new technologies, study feasibility and create value propositions for market-disrupting products. • Drove product from conceptual stages through PRD creation and executive sign-off.Other: • Created and executed the "Made for HP" 3rd party accessory program• Served as a lead member of the group assigned to license Palm's wireless charging technology

Full Lifecycle Product Management and Planning:• Built the US roadmap and defined market strategy for LG's mobile accessory business unit• Set the product strategy for LG's entrance into the Bluetooth wireless headphone market• Drove the launch of over 25 Bluetooth wireless products (mono headphones, stereo headphones and in-car speakerphones)• Defined Go-to-market strategy and successfully launched products in multiple carriers (Verizon, AT&T, Sprint, T-Mobile) and retail (Best Buy, Radioshack) channels• Designed and implemented an entirely new product roadmap process for the development of next generation accessory products• Managed accessory product line from conceptual stages through the product life cycles into EOLAssociate Product Manager - Accessories (2005-2006)Product and Inventory Management:• Lead the launch of the first LG Bluetooth Headset (HBM-300)• Oversaw the forecast/purchase of LG accessory products (200+ SKUs), for national distribution• Monitored inventory and successfully managed sales of aged and/or un-sellable products

Website Operations:• Optimization of the Imagestation.com customer experience • Monitored consumer feedback and defined the ideal product offering• Created targeted marketing strategies• Managed vendors and optimized product roadmaps

Electronic Components and Equipment procurement:• Purchasing management• Sales management• Market analysis