Mike Akintayo Email & Phone Number

United Kingdom

United Kingdom

-Execute paid social and search advertising campaigns, reducing customer acquisition costs.-ideate and implement various marketing experiments that drive significant signups.-Design and optimise multiple funnels and led to acquiring more qualified leads and customers.-Research and spearhead new growth initiatives to promote expansion.-Crafted, analysed, and presented multiple data reports, facilitating informed decision-making.

Abuja, Federal Capital Territory, Nigeria

- Spearheaded the sales strategy for Fintava Pay's embedded finance solutions, focusing on integrating banking services into client platforms. - Played a pivotal role in strategic business development, identifying and executing partnerships that increased market penetration by 30%.-Consistently exceeded quarterly revenue targets by an average of 20%, with a peak performance of 35% above target in Q3- Conducted thorough market analysis to identify potential leads, resulting in… Show more - Spearheaded the sales strategy for Fintava Pay's embedded finance solutions, focusing on integrating banking services into client platforms. - Played a pivotal role in strategic business development, identifying and executing partnerships that increased market penetration by 30%.-Consistently exceeded quarterly revenue targets by an average of 20%, with a peak performance of 35% above target in Q3- Conducted thorough market analysis to identify potential leads, resulting in targeted sales outreach strategies.- Designed and implemented a training program for new sales associates, which reduced the onboarding time by 40% and improved sales competency across the team. - Drove a 45% year-over-year sales growth by expanding the client base and enhancing upsell opportunities within existing account- Collaborated on developing a customer retention program that extended the average customer lifetime from one month to 5 years, significantly impacting customer lifetime value (CLV).- Identified top-performing channels, leading to a 30% more efficient marketing budget allocation and improved Return on Ad Spend (ROAS). Show less

Lagos State, Nigeria

- Successfully negotiated seven key collaborations in 2021 and 2022, resulting in a 25% increase in market share. - Led the YN Premium subscription service and Refer & Earn initiatives, which resulted in a 30% increase in user engagement and a 20% rise in referral-based revenue.- Delivered over 120 product demos and educational webinars, resulting in a 35% increase in product adoption and 40% greater engagement rates in subsequent sales cycles.- Developed strategic partnerships with… Show more - Successfully negotiated seven key collaborations in 2021 and 2022, resulting in a 25% increase in market share. - Led the YN Premium subscription service and Refer & Earn initiatives, which resulted in a 30% increase in user engagement and a 20% rise in referral-based revenue.- Delivered over 120 product demos and educational webinars, resulting in a 35% increase in product adoption and 40% greater engagement rates in subsequent sales cycles.- Developed strategic partnerships with important healthcare brands to increase market penetration and service offerings. - Managed a portfolio of over 45 significant accounts, with a client satisfaction percentage of 98%.Implemented a feedback mechanism that improved product features, resulting in a 15% increase in repeat customers and a 30% increase in referrals. - Consistently exceeded revenue projections by an average of 18% each quarter, contributing significantly to the company's achievement of a £2 million revenue milestone ahead of schedule in 2021.- Identified untapped markets and launched two new product lines for rural and unbanked individuals, resulting in a 30% acceptance rate and expanded service offerings within six months. Show less

Aberdeen City, Scotland, United Kingdom

As part of my M.Sc Degree. I worked here for the mandatory 3 months Placement.

United Kingdom

Aberdeen, Scotland, United Kingdom

As part of my M.Sc International Marketing course, I engaged in Auditing Deans Short Bread's Digital Assets such as their social media, Websites, competitor research, among others.

- Execute paid social and search advertising campaigns, reducing customer acquisition costs.Ideate and implement various marketing experiments that drive significant signups.- Design and optimise multiple funnels, which led to acquiring more qualified leads and customers.- Research and spearhead new growth initiatives to promote expansion.- Crafted, analysed, and presented multiple data reports, facilitating informed decision-making.

Kwara State

- Evaluated brand awareness and social media campaign effectiveness through comprehensive analysis and provided reports on findings to drive informed decision-making. - Developed creative and highly relevant content that engaged the agency blog's audience.- Participated in the content creation process and managed social media plans for clients.- Effectively trained teachers and young school students relevant digital skills

Msc, International Marketing, Distinction

Activities and Societies: -Served as the pioneer Vice President of the Entrepreneurship & Innovation Society - Served as the Course.

B.Sc(Ed), Agriculture, Second Class (Upper) Degree