Mike Kramer Email & Phone Number

Houston, Texas, Us

About the Metropolitan Transit Authority of Harris County ("METRO"):$1.8 billion public transportation agency providing safe, clean, reliable, accessible and friendly public transportation services across a coverage area spanning more than 1,300 square miles of the Greater Houston region. The Authority operates buses, light rail vehicles, bus rapid transit, neighborhood rideshare shuttles, nearly 100 miles of HOV/HOT lanes, paratransit service in the City of Houston and most of Harris County, and vanpool service in portions of an eight county region.My role:I proudly lead a multidisciplinary, all-star team within the communications department, serving as an in-house agency for the Authority.Have partnered with multiple business units, directed marketing operations, managed projects and provided creative direction for areas including brand management, creative services, multichannel integrated marketing and advertising campaigns, internal and external communication in traditional and digital media, content development and distribution, website and intranet management, CRM database segmentation and communication, media buying, market research, performance measurement, budget analysis and METRO’s printing services division – producing and distributing millions of marketing and informational materials annually.

Houston, Tx, Us

About the University of St. Thomas: UST is a private 501(c)(3) nonprofit university in Houston. One of the nation’s leading Hispanic-Serving Institutions, it was named to the top tier of western region universities by U.S. News and World Report for more than 20 years. Hosting thousands of students from around the world on an ethnically diverse campus, a variety of majors and graduate school programs are offered in STEM, business, finance, accounting, nursing, education and more.My role:I led a content team within the marketing communications department, functioning as an in-house agency for the University. During this time, I directed brand content development and storytelling, integrated marketing and advertising campaigns in digital and traditional media, website management, SEO, social media marketing, CRM segmentation strategy and performance measurement to engage multiple audience segments, increase brand awareness and drive customer acquisition.Results:✅ Multichannel integrated marketing campaigns and website redesign contributed to 40% year-over-year growth with inbound leads, helping drive the largest number of first-year applications and largest incoming class in the University’s 70-year history.✅ Innovative, personalized MBABuilder® degree plan tool quickly drove dozens of marketing qualified leads for nationally accredited on-campus business school.

London, England, Gb

About Wood Mackenzie: At the time, Wood Mackenzie was a $342M global B2B technology firm offering consulting services along with cloud-based commercial intelligence products for the oil and gas, mining and financial services industries. Set up as a SaaS model, clients accessed subscription-based data and research software through an online portal, gaining access to objective analysis and advice on assets, companies and markets.The company was acquired in May 2015.My role:I led a team of field, account-based and event marketers in Houston and New York City who supported B2B SaaS customer acquisition and retention efforts across multiple sectors in the oil and gas and financial services industries.Results:✅ Americas revenue grew revenue by $14M year over year in 2014 (the only region in company to meet and surpass goal), powered by targeted marketing campaigns, brand-hosted conferences, webinars and lead management.

About Catch the Moment: At the time, Catch the Moment was a nationwide B2B2C event technology services company providing custom software solutions for consumer engagement at brand activations. It was a “silent partner” on behalf of brands like Microsoft, Nike, Toyota and Coca-Cola at music festivals (Bonnaroo; Outside Lands; Voodoo; Bumbershoot; Lollapalooza), sporting events (Super Bowl; U.S. Tennis Open; PGA Tour, NCAA Div. I College Football), WrestleMania and many other events. Revenue channels also included B2B conferences, trade shows, corporate social events and private celebratory events.My role:I was chief marketing strategist and principal adviser to the CEO, responsible for developing and executing a strategic integrated marketing plan, and achieving top SEO rankings that fueled brand awareness and customer acquisition across event-related verticals. Clients included Fortune 500 brands, experiential marketing agencies, convention and visitors bureaus and trade show promoters.Results:✅ Tactical marketing execution produced 34% of the company’s revenue in 2013 and 27% of its overall revenue from 2012 to 2014.✅ Annual revenue up 25% from 2012 to 2013✅ Annual transactions up 28% from 2011 to 2014

New York, Ny, Us

About iHeartMedia:At the time, Clear Channel Communications, Inc. was a $6.2 billion global media and entertainment company.My role:I functioned as chief brand manager and public and media relations officer within a multicultural business unit, leading a local and remote team responsible for informing and engaging ethnically and culturally diverse communities and growing revenue across multiple terrestrial and online media brands.Results: ✅ Within two years, business unit revenue share grew from 32% to market-leading 50%.✅ 400% growth in e-commerce revenue across regional business unit

Bachelor Of Arts - Ba (Dual), Telecommunications (Television, Radio And Film) Management; Psychology

Psychology