Act as the face of the company when dealing with media, government, and other outward-facing needs. Oversee the complete operation of the company ensuring efficiency and goals are met based on the direction in the strategic plans. Oversee budgets, staff and directors within the company. Work with the owner and directors to plan and implement a short, mid and long-term strategy for the company, as well as assessing the direction of the organization. Head of Research and Development creating 3-5 new products a year that leads the industry in quality, innovation and sales. Marketing and brand management, including vision, voice, and strategy. Write, direct, and produce all branding and marketing content. Collaborate marketing efforts with industry and related partners. Sponsor athletes, lead endorsement deals, and develop cost effective trade show presence. Continuously grow the company with new contracts, including the Army and Navy. Oversee strategic initiatives with all sales including online operations.

Managed yearly budgets, marketing, and product plans. Hands-on execution of a brand overhaul, using marketing strategies, competitive positioning, media development & web campaigns, product launches, market expansion, and sales support for technology solutions and consumer products. Produced, directed, and edited marketing video campaigns and photo shoots, and collaborated with numerous companies leading to successful business growth. Oversaw a team of 12 full-time employees.

2011-2013. Head of marketing over Rally and BMX. Designed, implemented, and oversaw global marketing plans for both categories, including the management of a 7 figure activation budget. Collaborated with the product teams in footwear and apparel to design and market signature products for our team, and support larger campaigns such as the “At work” denim and chino campaign. Managed these product launches, overseeing the execution of the design, product development, photo shoots and filming for marketing materials, sales, e-commerce, events, and PR. Traveled globally to ensure that marketing plans and strategies were adhered to.

Managed 15 BMX athletes, and 3 Rally athletes including Ken Block, Dave Mira, and Travis Pastrana. Created and helped implement marketing campaigns for both categories. Spearheaded grass-root marketing efforts that included athlete demos, and consumer events across the United States. In charge of negotiating and signing athletes to personal endorsement deals.

Worked directly with Ken Block, co-founder of DC Shoes. Launched DC’S officially licensed Rally team gear, as well as the Ken Block “Team Works” collection of footwear and apparel that was sold online, select retailers, and Subaru dealerships. Headed up the planning and execution of all Rally related events, contests, and other marketing efforts which helped make Rally DC’s fastest growing category.

Led a team to re-design the DC e-commerce site based on the lack of efficiency and poor design. Oversaw the online store sales, customer service department, and all online store initiatives. Worked with sales, marketing and IT departments that helped grow online store revenue 500% in 18 months.

I was the GM of two locations and an online store. I was responsible for hiring/firing, skateboard hard goods buyer, footwear buyer, marketing, and online store development (including design & implementation).